Next, we move to the pyramid of needs, otherwise known as Abraham Maslow’s hierarchy of needs. It states that we are all seeking various types of needs in various points in our lives; when you can observe which level other people are in, you can understand what they are seeking out and motivated by. The levels of the hierarchy are as follows: physiological fulfillment, safety, love and belonging, self-esteem, and self-actualization. Of course, this model, as well as the next one, also functions based on the pleasure principle.

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