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QBQ! goes B2B! Kristin joins John DiMare on The Awesome Impact B2B Sales Podcast to unpack how The Question Behind the Question® empowers sales leaders to stop blaming, start owning, and lead with action. Hear how accountability transforms teams, reduces excuses, and changes results — from the sales floor to the family room.

👉 Listen as Kristin and John connect the dots between personal accountability and professional performance — and why every sales pro needs a little QBQ! in their toolkit.

In this episode of the Awesome Impact B2B Sales Podcast, host John interviews special guest Kristin Lindeen, speaker and facilitator for QBQ, Inc. Kristin shares her personal and professional journey with QBQ—The Question Behind the Question—highlighting the importance of personal accountability. The discussion covers how asking better, action-focused questions can transform both personal life and business dynamics. Kristin offers practical insights into eliminating blame, victim thinking, and procrastination, emphasizing that personal accountability starts with changing oneself. The episode also delves into how QBQ principles can be effectively applied to parenting and managing sales teams, making it a must-listen for anyone looking to improve their mindset and effectiveness in various aspects of life.

00:00 Introduction to the Awesome Impact B2B Sales Podcast
00:37 Meet Kristin Lindeen: Special Guest Introduction
01:41 Understanding QBQ!: The Question Behind the Question
03:46 The Power of Personal Accountability
10:29 Applying QBQ! in Professional and Personal Life
16:29 Real-Life Examples of QBQ! Impact
18:58 A Parenting Win and Its Lessons
20:07 Applying Parenting Lessons to Business
21:04 The Power of Curiosity in Sales
22:52 Asking Better Questions for Success
25:08 Connecting and Sharing Resources
30:03 Final Thoughts and Reflections

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When HR leads with accountability, everyone wins.

How Liberty Hospital’s HR leader turned one simple book into a movement of personal accountability.

Liberty Hospital’s VP of HR, Thomas Murphy, joins Kristin Lindeen to share how QBQ! transformed leadership and culture from the inside out. Discover how personal accountability—not policy—creates stronger teams, better communication, and lasting organizational change.
From shifting mindsets to building consistency across every level of leadership, this conversation shows what happens when people stop asking “Who’s to blame?” and start asking “What can I do?”

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Managers shape culture more than any perk or policy. In this episode, John G. Miller and Kristin Lindeen explore why people often leave managers—not companies—and how personal accountability, humility, and the lessons from Outstanding! can help leaders become truly effective.

Resources: 

13 Fatal Errors Managers Make and How to Avoid Them by W. Steven Brown

Outstanding! 47 Ways to Make Your Organization Exceptional by John G. Miller

Manager Training using the Outstanding! material, with Kristin Lindeen

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What happens when entitlement and blame meet a culture of accountability? In this episode of the QBQ! Podcast, Kristin Lindeen sits down with Steve Chamberlin, Chief Revenue Officer of Momentum Textiles and Wallcovering, to explore how QBQ has shaped his leadership across multiple organizations since 2007.

From transforming Husqvarna’s culture with “Believe or Leave,” to modeling accountability in new roles, to handing out QBQ books to anyone who needs the message—Steve shares stories of how personal accountability isn’t just a corporate tool, it’s a life principle.

You’ll hear:

• Why negative thinking spreads faster than positivity—and how to stop it.
• The difference between holding people accountable and being accountable.
• How leaders can create clarity with KPIs and still inspire growth.
• Why “What can I do?” is the most powerful question in business and life.

Whether you’re leading a sales team, coaching a sport, or raising a family, this episode reminds us that accountability isn’t optional—it’s the foundation of performance.

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It’s easy to teach accountability—but much harder to live it at home. Kristin and her husband Erik share real stories of marriage, parenting, and the messy, funny, humbling moments of practicing what they preach with QBQ.

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What’s the #1 takeaway from QBQ? According to creator John G. Miller, it’s simple: I can only change me. 

In this episode, John and Kristin unpack how that truth transforms marriages, parenting, and workplaces alike. From counseling breakthroughs to a young wife who literally saved her marriage with QBQ, the stories highlight the freeing power of personal accountability. 

Stop trying to fix others—discover what happens when you focus on yourself instead.

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Kristin talks with Joe Hamilton, CEO and President of Vortex Optics, about building a thriving family business through consistency, service, and personal accountability. Joe shares Vortex’s journey from a small trade show tent to the world’s largest sport optics brand, his first encounter with QBQ!, and how its principle-based approach became part of the culture at Vortex. With personal stories—from folding laundry with his kids to owning mistakes at work—Joe shows how QBQ! habits create a ripple effect across teams and customers. He also reveals Vortex’s mission to “Create A Rare Experience” (C.A.R.E.) and why starting with “I” is the key to transforming both leadership and company culture.

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Why “we” dilutes accountability. Kristin explains why QBQ is always about the “I”—and how shifting your questions can drive real personal accountability. At QBQ, Inc., we've spent over two decades helping teams and individuals understand the power of PERSONAL accountability. Listen in to find out how we make sure to differentiate QBQ! from others forms of accountability training. 

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In this episode, Kristin and her dad, John, pull back the curtain on how QBQ! operates today—from selling books and licensing training to delivering powerful keynotes and workshops. They reflect on what makes QBQ successful in organizations long-term, share behind-the-scenes stories from clients like Husqvarna and Kiddie Academy, and emphasize the role of leadership ownership in sustaining change. You’ll hear why QBQ isn’t just a one-time program—it’s a cultural shift. Plus, a few laughs, a little parenting wisdom, and an open invite to share your own QBQ story!

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🎙️ Current Day QBQ: How We Help Organizations Build a Culture of Personal Accountability

In this episode, Kristin and her dad, John, pull back the curtain on how QBQ! operates today—from selling books and licensing training to delivering powerful keynotes and workshops. They reflect on what makes QBQ successful in organizations long-term, share behind-the-scenes stories from clients like Husqvarna and Kiddie Academy, and emphasize the role of leadership ownership in sustaining change. You’ll hear why QBQ isn’t just a one-time program—it’s a cultural shift. Plus, a few laughs, a little parenting wisdom, and an open invite to share your own QBQ story!

Thanks for joining us today!

Find out more about QBQ! training opportunities at www.QBQ.com.

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