Questions are vital in all interactions as they transform the mundane into the mysterious and reveal what we don’t know. They’re the Swiss Army knife of communication, spurring learning, innovation, trust, and even mitigating business risks.

SHOW NOTES

Asking great questions isn’t just for consultants and lawyers (aka Crina and Kirsten). It’s a universal skill that makes you more likable, empathetic, and approachable. This ability fosters better decisions and collective intelligence, whether you’re a marketing guru or a freelance artist.

Per the norm, we find gender issues embedded in question asking.  Men and women use questions differently. Men often ask fewer questions interpersonally but more in professional contexts. Women, however, are less likely to ask questions in high-stakes professional settings but more in personal conversations. A 2018 study found women were less likely to ask questions in academic seminars, often due to feeling less confident or intimidated by the speaker.  Interesting, yes?

There are all kinds of questions and it is good to get clear about these when asking questions.

Investigative Questions: What’s known? These questions can dig deep to unearth nonobvious information, like the time the French railroad overlooked platform measurements and bought train cars that were too large for existing platforms, leading to costly train modifications.

Speculative Questions: What If? These broaden perspectives, sparking creativity. What if we create

Productive Questions: Now What? These assess resources and execution plans.

Interpretive Questions: So, What? These synthesize information, turning analysis into actionable insights. For instance, Tesla’s revolutionary appeal was missed by competitors because competitors focused on Tesla’s minor imperfections.

Subjective Questions: What’s Unsaid? These address personal reservations and emotional dynamics. British Airways missed the emotional reaction of its public when it rebranded. 

Listening: The Unsung Hero

To ask good questions, you must listen actively. Presence, curiosity, and connection are key. As Daniel Ek of Spotify says, questioning always circles back to purpose: “Why are we doing things? Why does it matter?”

Questions are more than a tool—they're an art form. From igniting innovation to fostering deeper connections, mastering the art of asking questions can unlock endless possibilities. So, why are you still talking? It’s time to ask your next great question and listen.