The Rainmaking Podcast

This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link:

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In this episode of The Rainmaking Podcast, host Scott Love welcomes Mike Regina, motivational leader, speaker, and serial entrepreneur, to discuss Building a Legacy Brand for Professional Success. Mike shares his three pillars for creating a powerful personal brand: always being on, always listening, and always delivering. He explains how these principles help professionals build trust, create meaningful connections, and stand out in competitive markets.

Key topics include the importance of authenticity in personal branding, how listening and asking thoughtful questions strengthen relationships, and the role of consistent delivery in earning client loyalty. Mike also shares insights from his entrepreneurial journey and explains how focusing on relationships and adding value to others can help eliminate competition and drive long-term success. Whether you’re an entrepreneur, leader, or professional, this episode offers actionable steps to build a brand that lasts.

Visit: https://therainmakingpodcast.com/ 

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Mike is an entrepreneur, a philanthropist, a family man, a team player, and a leader who thrives on watching the masses and doing the opposite. He co-founded multiple companies including Big Sky Enterprises, a construction management firm specializing in healthcare, non-profits, and automotive in 2003; and Global Post Auditing Solutions in 2016, a leader and disrupter in transportation freight solutions for Fortune 500 companies. Mike currently resides in Mt. Pleasant, SC, with his wife and three kids. Surfing, golfing, and exercising still keep his competitive blood flowing as they have since his youth.

Links

To learn more on how you and your team can Build A Legacy Brand, visit mikeregina.io.

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This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link:

https://www.leopardsolutions.com/index.php/request-a-demo/

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In this episode of The Rainmaking Podcast, host Scott Love speaks with Yuliya LaRoe, business development coach and founder of LeadWise, about How to Make Rain When It Isn't a Natural Strength. Yuliya shares her expertise on overcoming discomfort with business development and provides a practical, step-by-step framework to help professionals build and grow their client base. Drawing from her experience as a lawyer and coach, she emphasizes that successful rainmaking is a skill anyone can learn with the right mindset and systems.

Key topics include the importance of understanding your personality and rainmaking style, developing a self-generating pipeline, nurturing relationships with key contacts, and mastering authentic conversations to build trust. Yuliya also introduces her five-system framework for business development, which includes strategies for pipeline building, relationship nurturing, and follow-up processes. This episode is packed with actionable insights for lawyers and professionals seeking to achieve sustainable growth in their practice.

Visit: https://therainmakingpodcast.com/

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For over a decade, Yuliya (“you-leah”) LaRoe has been partnering with law firms and in-house legal departments to support legal industry professionals in strengthening their leadership, management, and business development skills. An experienced ICF-credentialed coach, trainer, and consultant, she leverages her multicultural background and global perspective along with business savvy and leadership experience.

With a strong focus on helping her clients achieve tangible results, Yuliya serves as a strategic thought partner and objective sounding board to support her clients in achieving their agenda. Over the last decade, Yuliya coached and trained hundreds of lawyers to achieve tangible results, such as achieving equity partnership status, improving internal communication and collaboration, growing annual client billings from $100,000 to over $1,000,000, signing on Fortune 100 companies as clients, and much more. Prior to supporting legal industry professionals, Yuliya served as legal counsel and advisor to Fortune 500 companies on a variety of issues related to their global operations.

Links:

Email: [email protected]

Phone: (786) 520-6073

Web: leadwisegroup.com

Linkedin: https://www.linkedin.com/in/yuliyalaroe/

Download Yuliya’s Business Development Diagnostic Tool Here:

https://leadwisegroup.com/resources/

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This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link:

https://www.leopardsolutions.com/index.php/request-a-demo/

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In this episode of The Rainmaking Podcast, host Scott Love sits down with Ross Fishman, CEO of Fishman Marketing and a leading expert in professional services branding, to discuss How to Differentiate Yourself So Your Target Clients Hire You and Not Your Competitors. Ross shares actionable strategies for identifying what makes you, your practice group, or your firm unique, and how to effectively communicate that differentiation to attract ideal clients. He emphasizes the importance of avoiding clichés, embracing true character, and crafting creative, client-focused messaging.

Key topics include understanding the role of culture and values in branding, leveraging niche marketing for targeted success, and how differentiation impacts client acquisition and recruitment. Whether you're part of a large firm or a solo practitioner, this episode offers practical advice to stand out in a crowded marketplace and build a more fulfilling and profitable practice.

Visit: https://therainmakingpodcast.com/

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As CEO of Fishman Marketing, Inc., Ross helps law, accounting, and other professional-services firms dominate their chosen markets and generate increased revenue. Regularly hired to rebrand prominent firms or overhaul their websites, Ross is known internationally for strategic marketing and differentiation, and the development of the profession’s most-effective websites. Fishman Marketing has launched eye-catching marketing programs for 200+ firms from Boston to Bucharest.

Fishman Marketing has received countless international marketing awards for innovative and revenue-producing branding campaigns, including national first-place honors from the Legal Marketing Association for 17 consecutive years. Ross was also the first legal marketer inducted into the LMA’s International Hall of Fame.

A Fellow of the College of Law Practice Management and a Kentucky Colonel, Ross is known as an “educational and entertaining” presenter who has keynoted more than 500 retreats, webinars, and Ethics CLE programs on six continents (see rossfishman.com). A prolific writer, Ross has published 500 bylined articles and blog posts and ten popular marketing books, including the definitive book on law firm strategy and branding, “We’re Smart. We’re Old. And We’re the Best at Everything.” and (2) the best-selling “The Ultimate Law Firm Associate’s Marketing Checklist.” Subscribe to his entertaining blog at fishmanmarketing.com/blog.

Ross was a litigator before becoming a big-firm Marketing Director and Marketing Partner. He received a B.A. in Speech Communications, cum laude, from the University of Illinois, and his J.D. from Emory Law School.

Links:

https://www.fishmanmarketing.com/

Speaking demo video: https://www.youtube.com/watch?v=ie9nu7Xdr1Q

 "250 of the Best and Worst Law Firm Brands and Websites in 2 Minutes.” 

https://www.linkedin.com/in/rossfishman/

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This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link:

https://www.leopardsolutions.com/index.php/request-a-demo/

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In this episode of The Rainmaking Podcast, host Scott Love welcomes Paul Smith, a renowned expert on business storytelling and author of Sell with a Story, to discuss how professionals can transform their sales approach by incorporating storytelling. Paul shares fascinating insights into why stories resonate with clients, explaining the neuroscience behind decision-making and how storytelling appeals to both the logical and emotional parts of the brain. He also provides practical techniques for crafting compelling narratives that differentiate your services and make your message unforgettable.

Key topics include the importance of using storytelling to create emotional connections, how to structure stories effectively, and examples of storytelling in action to sell professional services. Paul also outlines the types of stories every professional needs and offers a step-by-step guide to begin integrating storytelling into your client conversations. Whether you’re a lawyer, consultant, or business leader, this episode is packed with actionable advice to help you stand out and drive results.

Visit: https://therainmakingpodcast.com/

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Paul Smith is one of the world's leading experts on business storytelling. He's a keynote speaker, storytelling coach, and bestselling author of the books Lead with a Story, Sell with a Story, The 10 Stories Great Leaders Tell, Parenting with a Story, and Four Days with Kenny Tedford.

Links:

https://www.facebook.com/LeadWithAStory

https://www.linkedin.com/in/smithpa9/

https://twitter.com/LeadWithAStory

Paul’s newsletter:

https://leadwithastory.us3.list-manage.com/subscribe?u=243a3cc95a07b7390e2025b96&id=a0f22c376f

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This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link:

https://www.leopardsolutions.com/index.php/request-a-demo/

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In this episode of The Rainmaking Podcast, host Scott Love welcomes Kelli Schutrop, Vice President of Sales at Parker, to explore the transformative power of Personal Branding to Drive Sales. Kelli shares actionable strategies for leveraging your personal brand to enhance visibility, build relationships, and generate sales. Drawing from her extensive marketing experience, Kelli emphasizes the importance of creating an intentional and strategic online presence, particularly on LinkedIn, to connect with ideal clients and establish thought leadership.

Key topics include crafting a compelling LinkedIn profile, building your ideal customer profile (ICP), engaging with content effectively, and avoiding common pitfalls like being "dark" online or overly self-promotional. Kelli also discusses how integrating personal elements into your professional brand can humanize your presence and strengthen connections. Whether you’re in professional services, sales, or any B2B role, this episode provides a roadmap for using personal branding to grow your career and business.

Visit: https://therainmakingpodcast.com/

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Kelli is the Vice President of Sales at Parqa, a performance marketing agency revolutionizing the staffing industry by leveraging technology and marketing to create great candidate and client experiences, and drive enterprise-level value. Kelli has spent the past decade driving marketing-led results for staffing firms, and has consulted hundreds of business leaders across the country on their growth strategies. Her passion for marketing has inspired her to share her expertise, and she regularly hosts fireside chats with industry leaders, conducts speaking engagements, and sits on boards and committees. She serves on the American Staffing Association’s Women in Leadership Council, as well as Industry Marketing & PR Committee. Kelli has presented to industry groups including the American Staffing Association, World Staffing Summit, New York Staffing Professionals, and more.

Links:

https://www.linkedin.com/in/kellischutrop/

https://www.linkedin.com/company/parqa/

https://parqamarketing.com/

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This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link:

https://www.leopardsolutions.com/index.php/request-a-demo/

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In this episode of The Rainmaking Podcast, host Scott Love welcomes Kevin Wheeler, a consultant with over 30 years of experience advising professional services firms, to discuss Getting New Clients by Finding a Door Opener. Kevin shares innovative strategies to identify and leverage "door openers"—existing relationships or opportunities that provide access to decision-makers in target organizations. He emphasizes the importance of client intelligence, internal collaboration, and thought leadership to build trust and open doors to new business opportunities.

Key topics include strategies for cross-selling within existing client accounts, creating audit or review products as a gateway to new relationships, and the value of proactive relationship management. Kevin also highlights the importance of a patient, long-term approach to business development and the need for professional service providers to upskill in the art of selling. This episode is packed with actionable insights to help firms improve client development and achieve sustained growth.

Visit: https://therainmakingpodcast.com/

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Kevin Wheeler has been advising professional services firms on all aspects of strategy, marketing, business development, and client relationship management/key account management for more than thirty years.

Before setting up Wheeler Associates in 1997, he had been Marketing Director with Nabarro Nathanson, the commercial law firm, and Cinven, the private equity house. He also held various senior in-house strategy and marketing positions with Coopers & Lybrand, now PricewaterhouseCoopers.

As a consultant and coach, Kevin has provided services to more than one hundred firms drawn from the legal, accountancy, actuarial, real estate consultancy, tax, corporate finance, management consulting, and insolvency practitioner sectors.

Wheeler Associates is also a leading provider of strategic and client insight solutions and thought leadership delivered through bespoke market research studies.

As well as his consultancy and coaching activities, Kevin writes, blogs and lectures frequently on strategy, marketing, business development, and CRM/KAM issues facing professional services organizations.

Links:

http://wheelerassociates.co.uk/

https://www.linkedin.com/in/kevinjwheeler/

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This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link:

https://www.leopardsolutions.com/index.php/request-a-demo/

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In this episode of The Rainmaking Podcast, host Scott Love welcomes Jason Levin, career and business development coach, speaker, and author of Relationships to Infinity: The Art and Science of Keeping in Touch. Jason shares actionable strategies for leveraging dormant ties—connections you've lost touch with over the years—to expand your network, gain fresh insights, and uncover new opportunities. Drawing on research-backed principles, he explains why authentic relationship management is at the core of successful professional growth.

Key topics include practical steps for reconnecting with dormant ties, the importance of mindset in relationship-building, and how to integrate networking into your weekly routine. Jason also explores the concept of the "social fortress" and offers tips for breaking free to create meaningful new connections. This episode provides a roadmap for attorneys, consultants, and professionals looking to grow their practice through intentional and authentic networking.

Visit: https://therainmakingpodcast.com/

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Jason Levin believes in the power of authentic relationships to transform careers. Based in Washington, D.C., he is the founder of Ready, Set, Launch, LLC® where Levin is an in-demand career and business development coach, speaker, and trainer. He has broad career experience in brand management at Unilever, consulting at Accenture, and law firm branding sales at Vault.com. Levin has been helping his clients land jobs, get promotions, transition into retirement, and build professional services practices since 2011. He has had a lifelong interest in keeping in touch, which is why he wrote Relationships to Infinity.

Links

https://amzn.to/34f2p4y 

www.readysetlaunch.net

Jason Levin | LinkedIn

Ready, Set, Launch, LLC - Home | Facebook

https://www.instagram.com/readysetlaunchllc/

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In this episode of The Rainmaking Podcast, host Scott Love sits down with Emily Shaules, a former lawyer turned executive coach, to discuss Shifting Out of Burnout. Emily shares her expertise on recognizing the signs of burnout, addressing its root causes, and implementing actionable steps for healing and maintaining high performance. With insights drawn from personal and professional experience, she highlights the importance of meditation, self-care, and rediscovering joy through hobbies and reflection.

Key topics include identifying early indicators of burnout, balancing personal and professional life, and using tools like meditation and life audits to reduce stress and increase creativity. Whether you’re a high-achieving professional or seeking to regain balance, this episode offers practical strategies to help you thrive.

Visit: https://therainmakingpodcast.com/

This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link:

https://www.leopardsolutions.com/index.php/request-a-demo/

Emily is a Transformational Coach who works primarily with women with invisible illness. A former attorney, professional actor, and Founder/CEO, Emily went from suicidal and on 25 pills a day by the time she was 30, to thriving in her body, mind and spirit. She utilizes Hermetic and Universal laws, as well as practical health and wellness knowledge, to help those who are sick of the struggle and want to design a dream life that honors their body and experience.

Links:

https://emilyshaules.com/

https://www.linkedin.com/in/eshaules/

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In this high-energy episode of The Rainmaking Podcast, host Scott Love welcomes Larry Long Jr., a dynamic motivational speaker and sales expert, to explore the idea that everyone is in sales. Larry shares his unique approach to sales as a way to help others, build relationships, and solve problems. Packed with humor and actionable insights, this episode offers a fresh perspective on overcoming the stigma of sales and embracing it as a force for good.

Key topics include redefining sales as helping, documenting value to improve confidence, creating a "brag book" of wins, and building trust through active listening and genuine care. Larry also emphasizes the importance of daily learning, nurturing relationships, and practicing sales skills to improve consistently. Whether you’re a seasoned professional or new to business development, this episode will inspire you to approach sales with confidence and authenticity.

Visit: https://therainmakingpodcast.com/

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Larry Long Jr is the Founder and CEO of LLJR Enterprises, which focuses on sales motivation, inspiration, training & coaching, and is the host of the ‘Midweek Midday Motivational Minute’. He is also Co-Founder and Lead Instructor of The Sales Allies, an online sales training course and supportive community designed to uplift sales professionals.

Larry is extremely passionate about coaching, and helping professionals take their game to the 'next level'. As an experienced sales leader with a demonstrated history of success in SaaS sales, Larry brings a unique perspective to the table and understands many of the challenges faced by sales professionals.

His areas of experience include Sales Training, Team Development, Leadership, & Motivation within organizations of all stages (start-up to publicly traded). Practicing what he preaches, Larry continuously seeks opportunities to learn & grow. Larry looks forward to assisting your organization.

NOTE: You can watch Larry’s interview on The Rainmaking Podcast at this link: https://scottlovespeaks.com/video-of-podcast

 Links:

LinkedIn: https://www.linkedin.com/in/longjr7

Website: www.larrylongjr.com

YouTube: https://www.youtube.com/channel/UCtHsbn_-WhhtnEtCksm-UhA/videos

Twitter: https://twitter.com/larrylongjr

Instagram: https://www.instagram.com/longjr7

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In this solo episode of The Rainmaking Podcast, host Scott Love shares a proven goal-setting framework to help you achieve balance and success in both your professional and personal life. Drawing from his own experiences and lessons learned from his father, an organizational development consultant, Scott introduces a six-category model for setting and evaluating goals: business, financial, family, recreational, physical fitness, and mental/spiritual. He emphasizes the importance of measuring progress, maintaining balance, and aligning goals with what truly brings fulfillment and joy.

Key topics include strategies for creating actionable, measurable goals, using visual tools like thermometers and scales to track progress, and identifying areas of imbalance to refocus your efforts. Whether you’re aiming to grow your business, strengthen personal relationships, or enhance your well-being, this episode provides practical insights and motivation to make the most of your year.

Visit: https://therainmakingpodcast.com/

Scott Love is passionate about inspiring people to reach their full potential in the workplace. He speaks professionally to all types of business groups on the topic of positive influence (and how it applies to sales, leadership, and recruiting), and also is the founder of The Attorney Search Group, a legal recruiting firm that recruits rainmaking partners and elite associates for global law firms. He is the producer of The Rainmaking Podcast and has produced podcasts since 2009. As a speaker, he has delivered over 50 live keynotes annually and delivered over 600 hours of virtual training presentations (webinars, video training, and audio presentations). 

Scott is the author of Why They Follow: How to Lead with Positive Influence, the co-author of Rainmaker Confidential, and has been quoted in The Wall Street Journal, Forbes, Bloomberg, The American Lawyer, Above the Law, The Huffington Post, Selling Power Magazine, Business Insider, and many more. 

Scott is a graduate of the United States Naval Academy in Annapolis, Maryland, and is a former Surface Warfare Officer. 

Links:

https://www.linkedin.com/in/scotttlove/

www.attorneysearchgroup.com

www.scottlovespeaks.com

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