More and more salespeople are spending too much time and energy trying to find the perfect prospecting message—a silver bullet that guarantees success. The truth is that the real key to effective prospecting is not in the message itself, but in how we frame our goals and expectations. 

You can’t control most things in life, including how your prospect responds to your messaging. However, there are four things you can control: 

Your mindset, effort, actions, and consistency. 

In this episode of Breaking Sales, Pam and Kristie dive deep into the mindset traps that hold us back, and the opportunities to change our approach—and thus, our results. Whether you’re a seasoned pro or just starting out, get ready to reconsider everything you think about prospecting.