The CEO's Edge

The Real Reason Your Trial Reels Aren't Converting (It's Not What You Think)


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In this episode, Jenna reveals the critical distinction most creators miss that's tanking their trial reels: the difference between top-of-funnel and bottom-of-funnel content. She breaks down the three biggest mistakes killing your reach and shares why curiosity and tension - not storytelling or showing off - are the keys to going viral with a cold audience.

What You'll Learn:

💡Why trial reels require completely different content than your regular posts

💡The three mistakes killing your trial reel reach (including one that surprises most creators)

💡Why storytelling doesn't work 95% of the time for cold audiences

💡The real metric that determines whether your reel goes viral

💡What "human truths" are and why they're the secret to millions of views

Key Takeaways:

👉 Trial reels go to a cold audience who doesn't know you or care about your story. Your job is to create curiosity and tension - not educate or sell.

👉 The three mistakes killing your reach: giving away the reveal in your hook, using storytelling, and making it about you instead of them.

👉 Watch time is everything. Your goal is 14 seconds - which means getting them to watch your 7-second reel twice.

👉 Tap into human truths - isolation, friendship, status, fear of missing your own life - to make people feel seen.

👉 Top-of-funnel and bottom-of-funnel content have completely different jobs. Stop confusing them.

Episode Timestamps: 

[0:00] Introduction: Why some reels get 200 views and others get 2 million
[2:00] The big distinction: top-of-funnel vs bottom-of-funnel content
[4:30] The three biggest mistakes killing your trial reels
[8:00] What actually works: tapping into human truths
[10:00] The watch time secret no one talks about
[11:30] The bottom line + what to do next
[12:30] How to get the complete strategy inside More Views Than Vogue

Resources Mentioned: 

🎓 More Views Than Vogue - Jenna's complete trial reels strategy for £97

Inside you'll learn:

  • The difference between B-roll that gets 100 views and 10 million views
  • Exactly what audio to select to go viral
  • How to know if a reel is working and how to scale it
  • How to write hooks that get millions of views
  • Jenna's best performing reels and why they worked

👉 Learn more about MVTV

🔗 Follow on Instagram
🔗 Explore Jenna's Website
🔗 Leave a review on Apple
🔗 Rate on Spotify

Don’t forget to subscribe 🚀

Share This Episode:

Know someone who's been posting trial reels with no results? Send them this episode - it might completely change how they think about their content.

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The CEO's EdgeBy Jenna O'Keefe


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