Today's guest marks the beginning of a limited series here on Food Truths where we will dive into the reality, frustrations, and misinformation surrounding ultra-processed foods. There's a lot of conflicting information, and we are going to speak to a variety of experts to understand what an UPF is and is not.

The answers may really surprise you. Today, we kick things off with WISECode's Chief Scientific Officer, Dr. Richard Black, award-winning nutrition scientist and Tufts University Professor. He tells the story of how the term UPF came to be, what they got right, wrong, and how he and his team have developed a new, more intuitive way to think about UPFs when you are at the grocery store.

You can learn more about Richard here [https://www.linkedin.com/in/rblackwisecodeai/] and more about WISECode and the free datatsets and UPF app here [https://wisecode.ai/].

Tune in for more in-depth conversations about UPFs and the importance of knowing what is and what is not ultraprocessed in your diet in the coming weeks.

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