Peeling the fiction away from fact to help Google find you

Keywords, we’ve covered them before and we’ll cover them again.

Why? Because no matter how long I swim in the murky waters of SEO, I still see so much misinformation about how keywords are found, researched and eventually used.

Especially on low-grade SEO copywriting courses (shh, naming no names).

These so-called experts are stuck in the keyword past, talking about density and shoehorning them into every paragraph and meta description.

But with Google’s improvements in understanding the context of our content, (the why behind the what), the deeper intelligence around natural language process (hello Bert), and the fundamental improvements in learning how language itself works, these old school ideas won’t help you get found.

So today we’re going to bust some myths, refresh some memories and get back to the basics of keyword research.

Tune in to learn:

• Who’s responsible for researching keywords: the client, the copywriter, or the SEO agency
• What to do once you have your list of keywords
• What role search intent plays in your choice of keyword
• Why there is no one “perfect keyword”
• When to start assigning your keywords to posts, pages and products
• Keyword myths: Why you shouldn’t use the same keyword for every page
• How service-based business keyword usage differs from keyword usages for eCommerce businesses
• How to find investigation and informational keywords
• How effective blogging is for keyword ranking
• Joh’s favourite keyword tools
• Joh’s number one tip for keyword research

Useful Resources

• Keeping up with Keyword Research with Kristal Audain (NEWBIE)
• Keyword Planner
• KWFinder
• Keyword Sheeter
• Ubersuggest
• Keywords Everywhere
• Google Trends
• SEMrush
• Ahrefs
• Google Search Console
• Answer The Public
• SE Ranking
• Mangools
• SEO META in 1 CLICK

Head to episode notes: https://therecipeforseosuccess.com/keyword-research-myth-busting-and-back-to-basics-with-joh-kohler-newbie/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

 

Niching, knowing your audience & personal branding

 

In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast, and Digital Marketing.

I get all sorts passing through my slippery funnel of courses and resources: marketing professionals, copywriters, e-commerce owners, web developers, and real business humans.

Today we’re talking to Jude Love, a former student of The Recipe for SEO Success Show, a member of The Digital Masterchefs, and an absolute personal branding beast.

Useful Resources

• The Misfit Entrepreneurs with Kate Toon
• Digital Masterchefs
• Kate Toon
• Free Personal Branding Workbook
• Recipe for SEO Success Course

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-jude-love-how-i-went-from-seo-curious-to-seo-confident/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

 

Creating more profitable conversations with your customers

We all know that robots are taking over the world.

If you’re a fan of Black Mirror it’s pretty clear we’re headed for a Terminator future.

And while I’d like to feel bleak about that, I won’t.

This is a marketing podcast, after all, so let’s talk about when robots work for good.

When AI can save you time and money.

When using automation and bots can actually improve your customer service rather than ruining it.

For yes today we are talking Chatbots.

Now as a copywriter I’ve written a fair few bots for myself, I’ve also set one up to work on my Facebook page, but I haven’t fully embraced the opportunity.

And boy is that opportunity big.

Today we’re talking to Dan Pinne, chatbot guru and member of my Digital Masterchefs Community, about how to use chatbots to revolutionise your business in a non-Arnold Schwarzenegger way.

Tune in to learn:

• What chatbots are, and how they can help your business
• The key elements to a successful chatbot
• Where to start with chat marketing
• How lead-based businesses can use chatbots
• How eCommerce businesses can use chatbots
• Dan’s top tips for setting up successful chatbots

Useful Resources

• Chat Bot Copy Essentials Checklist
• Digital Masterchefs
• 30 day free trial for ManyChat

Head to episode notes: https://therecipeforseosuccess.com/setting-up-successful-chatbots-with-dan-pinne/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

 

Drawing your audience in with well-crafted content

Everyone wants to go viral. (I’m doing air fingers, I know you can’t see them, but believe me.)

Whether it’s for dancing on TikTok to a new catchy tune or for the perfect Twitter snipe, or a beautifully crafted blog post.

We all dream of the traffic tsunami and the potential that has to lead to cold hard sales.

But is it just a happy accident, or an artful strategy?

Today I am giggly with girlish glee to have Rand Fishkin, the co-founder, and CEO of audience research startup SparkToro, on the show.

He’s going to explain how going viral is much more nuanced than you might think.

And that if you put in the work, you can draw in the masses to your brand with well-crafted content that not only gets attention but warms the wiggly bits of your customers too.

Tune in to learn:

• What viral content is, and how it can be used in your marketing plan
• Which content formats are best for going viral
• Rand’s powerfully simple formula for creating viral content:
  • How to hook people in
  • How to keep them on the line
  • How to sink deep into your audience’s brain
• Rand’s top tip for success with content marketing

Useful Resources

• Bros., Lecce: We Eat at The Worst Michelin Starred Restaurant, Ever – Geraldine’s Restaurant post
• Is This a Twitter Thread or a Blog Post? – Rand’s Blog post
• Buzzsumo

Head to episode notes: https://therecipeforseosuccess.com/how-to-go-viral-with-rand-fishkin-newbie/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

 

Taking measured steps into digital advertising

Taking measured steps into digital advertising In my Reality SEO series, I interview real-life humans who’ve changed their digital marketing and SEO strategy for good and used simple techniques to transform their business and brand. These episodes include practical, doable advice and tips from people just like you.

Find out why mad-cat marketer, Mitchell Beattie, decided to pivot from the world of wine to help other businesses perfect their marketing strategy, what got him on the path of SEO, what his biggest learnings have been, and his top tips for small businesses.

Useful Resources

• SEMrush
• Google Analytics
• Answer The Public
• Ahrefs
• Join the Digital Masterchefs

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-mitchell-beattie-dont-let-your-marketing-drive-you-mad/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

 

Build up your business by expanding your network

Build up your business by expanding your network I’ll admit when it comes to social media, my least favourite platform is LinkedIn. It’s like the boring guest at the party, hovering near the sausage rolls and talking about how great they are. And over the years I’ve had sporadic attempts to rekindle my LinkedIn love. But it still leaves me with a deep-rooted sense of meh. Today we’re going to change all that. We’re straying from the SEO path to talk all things LinkedIn.

Why it still matters, how to make the most of it for your business, and our special guest Jo Saunders is going to share her number one tip for making LinkedIn a powerful tool in your social media tool kit.

Tune in to learn:

• What LinkedIn is, and what makes it unique to other social media platforms
• Three ways you can use LinkedIn to improve your business
• Why growing your network is important, and how to do it right
• How being yourself will take you further
• How to effectively engage and connect with others on LinkedIn
• How LinkedIn can fit into your digital marketing plans
• Jo’s top tip to using LinkedIn for your business

Useful Resources

• Agorapulse
• The Misfit Entrepreneurs with Kate Toon
• Kate Toon on LinkedIn

Head to episode notes: https://therecipeforseosuccess.com/the-art-of-using-linkedin-to-future-proof-your-business-with-jo-saunders-newbie/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

 

What will change, what will stay the same, and how this will affect ranking

Every year about this time, I dust off my crystal ball and start looking into Google’s nether regions, trying to discern what lies ahead on the murky path of SEO. This is a solo episode, just a little old me, and I’ll be running through my opinion of what’s next, what’s changed, and what remains the same. Will you agree?

Well, that remains to be seen, or heard.

Tune in to learn:

• Important SEO changes from 2021 you might have missed
• Is Google still even a search engine?
• How Google is understanding us better
• The lowdown on user experience
• How Google is squeezing us out of the SERPs
• Why we should all EAT more
• How AI will impact things
• Why images matter more than ever

Useful Resources

• Super Simple SEO in 2021 with Cyrus Shepherd
• Harnessing the power of Google Search Console with Noah Learner
• Best Practice Google Analytics: How to boost your business with Ray Pastoors
• Google page experience update
• Google rewriting title tags
• Understanding BERT
• Search on event summary
• Google Lens
• Google Discover
• Google advice on Author pages
• How to optimise your FAQ Schema
• What Google’s FAQ Schema Update Means For Your SEO Strategy

Head to episode notes: https://therecipeforseosuccess.com/7-seo-predictions-for-2022-with-kate-toon/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

 

This episode is a rerun - while I take a much-needed break from the pod, keep your SEO skills sharp by checking out one of my favourite episodes. I was lucky enough to chat with one of my SEO heros Rand Fishkin in my I LOVE SEO Group on Facebook recently.

Not only was Rand my first ever guest on the podcast, he’s also been a huge influence on my SEO career and a veritable font of knowledge and ideas.

I was super excited to share the stage with him at Yoastcon recently where we discussed all things Digital Marketing – and he was generous enough to offer to share his thoughts with my students and DIY SEO Learners.

It’s a great episode that covers a range of topics and challenges a lot of traditional ideas about what SEO really means, and how to be successful in digital marketing in 2019. Enjoy!

Show notes: https://therecipeforseosuccess.com/digital-marketing-qa-with-rand-fishkin/

Website: https://www.therecipeforseosuccess.com.au/

 

This episode is a rerun - while I take a much-needed break from the pod, keep your SEO skills sharp by checking out one of my favourite episodes.

Crawlability is super important for your website.

Ensuring humans and those sticky little Google bots can slip through your site like a damp otter down a pipe is crucial.

We don’t want duplicate content and we don’t want oodles of pointless pages and archives being crawled.

We want slick, efficient, uber crawlable websites and today we’ll be going through how to make that doable.   Tune in to learn:

• What crawlability is and why it matters
• The meaning of crawl budget
• How often Google crawls your site
• How you can get Google to crawl your site more
• The key elements of crawlability
• How to handle password-protected content
• Zombie pages and how to deal with them
• Best tools to crawl your website
• How to handle 404s and 301 redirects
• Dealing with duplicate content

 

This episode is a rerun - while I take a much-needed break from the pod, keep your SEO skills sharp by checking out one of my favourite episodes.

9 experts share their best advice for 2019   I was lucky enough to present at Yoastcon in the Netherlands, so thought I’d do a special live episode interviewing all the smart people there and asking them their number one Digital Marketing tip for this year

Many of these awesome humans will also appear on future episodes of the podcast so stay Tooned for those episodes too.

Tune in to learn:

• What is DSA?
• How to find out what’s holding your customers back
• What’s the most important aspect of branding?
• What are progressive web apps?
• How digital marketing is converging.
• Why you need to get rid of some of your pages
• Why you need to take a step back to look at your values
• Why page speed still matters
• What’s the biggest thing with WordPress site’s coming up?
• Why it’s better to follow the path less trodden

Show notes: https://therecipeforseosuccess.com/whats-your-number-one-digital-marketing-tip/

Website: https://therecipeforseosuccess.com.au