How SEO has changed this year and what you should do about it

It’s been a busy year in SEO land.And Google has been experimenting as always.And if you’re a normal human, and not glued to Twitter every living minute of the day, you might find it hard to keep up with it all.So I’ve asked one of our most popular guests to come back on the show and give us the low down on what’s what in SEO in 2022.The big moves.The little tweaks.The things you can ignore and the things you better jump right on.

This is a short, snappy wrap-up of everything you need to know about Search Engine Optimisation before you head into your festive flop period and face a brave new year.

 

Tune in to learn: 

• Kate and Cyrus’s thoughts on the top 10 changes in SEO this year:
• Improvements to Google Search Console
• Google not indexing less important pages
• More videos 
• Greater emphasis on visual search
• Mobile SERP changes: Site Name and Favicon in results, shorter titles on mobile
• Spam Update (auto-generated content)
• Universal Analytics > GA4
• Changes to Google My Business > Google Business Profile
• Product Review Update
• Helpful Content Update
• Where SEO is heading for 2023

Useful Resources: 

• Google Search Console
• Google Helpful Content Update: What NOT to do with James Welch (NEWBIE)

Head to episode notes

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