Jeff Greenfield of Provalytics joins us to reveal the challenges of modern marketing attribution and how AI-driven analytics can help marketers understand which efforts drive results.

• Marketers still struggle to identify which half of their ad budget is wasted
• The shift from brand to performance marketing has created an overemphasis on clicks, not impressions
• Digital marketers often overlook that awareness through impressions must precede sales-driving clicks
• Most businesses deal with 10–15 conflicting sources of "truth" across platforms and agencies
• GA4 and legacy analytics often miss the value of TV, podcasts, and other non-digital media
• Grasping “ad stock” – how campaigns influence sales over time – is key for accurate attribution
• AI models that assess incrementality reveal which efforts actually drive more sales
• Complex customer journeys across Meta, Google, and Amazon complicate attribution
• Strong models evaluate three key elements: ad stock, saturation, and media synergy
• The surge in Amazon search (35% of product searches) and AI tools is reshaping marketing

-------------

Guest Contact Information: 

https://www.linkedin.com/in/jeffgreenfield/

https://provalytics.com

—----------

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The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. 

Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. 

Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.

Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  

https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com

Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Powered by: ewrdigital.com

Hosts: Matt Bertram 

Disclaimer: For Educational and Entertainment purposes Only.

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Bruce Clay, the father of SEO, discusses how AI is reshaping digital marketing while SEO remains foundational.

• SEO has evolved from simple keywords to expertise, experience, authoritativeness, and trustworthiness (E-E-A-T).
• Bruce's "siloing" method organizes content by topic to showcase subject expertise.
• Proper "link equity" distribution is crucial but often misunderstood.
• Google’s AI Overview has cut top organic click-through rates by up to 70%.
• Content that thoroughly answers questions performs best in search and AI results.
• Small businesses can compete using Google Business Profiles and local reviews while phasing in SEO.
• Bruce suggests four-week sprint planning for SEO due to constant algorithm shifts.
• Question-based searches have grown from 4% to 16% of all queries.
• Websites need technical excellence just to qualify for rankings.

—----------

Guest Contact Information: 

https://www.linkedin.com/in/bruce-clay/

https://www.bruceclay.com/

https://www.seotools.com/

—----------

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—

The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. 

Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. 

Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.

Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  

https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com

Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Powered by: ewrdigital.com

Hosts: Matt Bertram 

Disclaimer: For Educational and Entertainment purposes Only.

Support the show

In this engaging episode, we explore the transformative potential of artificial intelligence in the world of marketing. With John Munsell, a leading expert in implementing AI-first strategies, we dive deep into the essentials of integrating AI into business practices.  

• Importance of adopting an AI-first mindset 

• Strategies for implementing AI across different departments 

• Understanding the gap between perceived and actual AI adoption 

• Key roles in AI governance and operations 

• Elevating productivity through AI integration 

• The critical role of training in cultivating an AI culture 

• Encouraging innovation and collaboration within organizations 

• Examples of companies successfully leveraging AI 

• How to articulate customer problems effectively 

—-

Guest Contact Information: 

https://ingrain.ai/ 

https://www.bizzuka.com/ 

https://www.linkedin.com/in/jwmunsell/ 

—----------

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—

The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. 

Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. 

Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.

Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  

https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com

Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Powered by: ewrdigital.com

Hosts: Matt Bertram 

Disclaimer: For Educational and Entertainment purposes Only.

Support the show

Courageous conversations and addressing blind spots are key for leaders to overcome challenges and unlock potential. In this episode, Adrian Koehler highlights authentic communication, emotional intelligence, and marketing strategies.

• The power of courageous conversations
• Overcoming leadership blind spots
• How the "law of deservingness" affects self-sabotage
• Genuine connection in coaching
• Standing out in digital marketing
• Aligning authenticity with audience engagement
• Coaching for true transformation
• Difficult discussions that drive growth

—--

Guest Contact Information: 

- https://takenewground.com/

- https://www.linkedin.com/in/adriankoehler

- https://www.instagram.com/adrian.k

—----------

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Free SEO Consultation: https://www.ewrdigital.com/discovery-call

One-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session

—

The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. 

Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. 

Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.

Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  

https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com

Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Powered by: ewrdigital.com

Hosts: Matt Bertram 

Disclaimer: For Educational and Entertainment purposes Only.

Support the show

Building a personal brand in today’s digital landscape hinges on authenticity and trust. The episode discusses the importance of combining personal interactions with strategic marketing efforts, addressing the role of AI in copywriting, and emphasizing the critical need for effective email strategies and sales funnels. 

• Personal branding as a unique identifier in a crowded market 
• Trust as a cornerstone of effective marketing 
• Balancing automation with genuine human connection 
• The necessity of starting an email list early 
• Developing a clear brand voice and messaging 
• Effective sales funnels combining nurturing and conversion 
• The importance of ongoing testing and adaptation in marketing strategies 
• Strategies for content creation across multiple platforms 
• Maintaining authenticity in the face of increasing AI use 
• The complexity of marketing demands persistent effort and strategy

-----

Guest Contact Information: 

Website: https://convictionmarketingagency.com/

LinkedIn: https://www.linkedin.com/in/danielle-cevallos/

-----

More from EWR and Matt:

Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/review

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One-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session

-----

The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. 

Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. 

Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.

Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  

https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com

Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Powered by: ewrdigital.com

Hosts: Matt Bertram 

Disclaimer: For Educational and Entertainment purposes Only.

Support the show

This episode dives into the evolving world of internet marketing, emphasizing the critical role of podcasts and authentic storytelling in achieving success. Shaahin Cheyene shares invaluable insights on leveraging social proof, integrating various content strategies, and embracing trial and error in the fast-paced digital landscape. 

• Discussion on the limitations of SEO in modern marketing 

• Importance of creating evergreen content through podcasts 

• Leveraging social proof to build trust with consumers 

• Emphasis on storytelling as a tool for successful marketing 

• Strategies for optimizing presence on platforms like YouTube 

• Encouragement to embrace authenticity in all marketing efforts

Guest Contact Information: 

• www.podcastcola.com
• www.shaahincheyene.com 
• https://www.instagram.com/shaahincheyene/
• https://www.youtube.com/@businessstoryoftheweek

—----------

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Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/review

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One-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session

—

The Unknown Secrets of Internet Marketing podcast is hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. 

Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. 

Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.

Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  

https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com

Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Powered by: ewrdigital.com

Hosts: Matt Bertram 

Disclaimer: For Educational and Entertainment purposes Only.

Support the show

Unlock the secrets of email marketing success with Jason Wright from Internationally Inspirely. Our episode dives into the vital role of email marketing in today's digital landscape, showing how it remains an essential tool for building connections and converting leads. We discuss misconceptions about email's effectiveness, strategies for authentic communication, the importance of deliverability, and tips for choosing the right marketing partners.

• Debunking the myth that email marketing is dead 

• The critical role of email deliverability and DNS records 

• Strategies for nurturing client relationships through email 

• Emphasizing authenticity in email communications 

• Comparing ActiveCampaign and GoHighLevel for email marketing tools 

• The significance of integrating paid ads into the overall strategy 

• Guidelines for evaluating potential email marketing partners 

• Understanding the importance of sequencing in email outreach

—----------

Guest Contact Information: 

• https://www.linkedin.com/in/thejasonwright/ 
• https://intentionallyinspirational.com/ 

—----------

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Free SEO Consultation: https://www.ewrdigital.com/discovery-call

One-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session

—

The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. 

Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. 

Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.

Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  

https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com

Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Powered by: ewrdigital.com

Hosts: Matt Bertram 

Disclaimer: For Educational and Entertainment purposes Only.

Support the show

Unlock business growth with insights from Jeff Holman, a business-focused attorney specializing in innovation and entrepreneurship. Explore the unique challenges startups face and how fractional legal teams can be a game-changer. Jeff shares strategies for managing intellectual property, tackling legal concerns, and combating unfair competition like negative SEO to protect your brand.

Gain a competitive edge by layering IP protections, balancing disclosure and secrecy, and leveraging fractional experts for strategic legal support. Jeff illustrates this with a compelling comparison to climbing Mount Kilimanjaro, emphasizing teamwork and expertise.

Discover how intellectual assets boost business valuation and partnerships while shifting from traditional law firms to strategic problem-solving. Learn how assembling a fractional legal team aligns with business goals, supported by innovative lead-generation techniques using long-tail keywords to stand out in the competitive legal market.

—----------

Guest Contact Information: 

• Website: https://www.intellectualstrategies.com
• Linkedin: https://www.linkedin.com/in/holman/

—----------

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Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/review

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One-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session

—

The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. 

Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. 

Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.

Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  

https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com

Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Powered by: ewrdigital.com

Hosts: Matt Bertram 

Disclaimer: For Educational and Entertainment purposes Only.

Support the show

The episode covers the evolution of internet marketing trends as we enter 2025, highlighting the integration of AI, and the significance of social media, community engagement, and privacy in advertising. Listeners are encouraged to adapt their strategies to stay competitive and leverage emerging opportunities.

• Impact of AI on search and marketing strategies

• Importance of social media platforms for branding

• Role of storytelling in building customer loyalty

• Community building through interactive content

• Necessity of localization strategies for targeting

• Shift toward privacy in marketing practices

• Invitation for consulting services and guidance

---

Matt’s Contact Information: 

https://matthewbertram.com/

https://www.linkedin.com/in/mattbertramlive/

---

More from EWR and Matt:

Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/review

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One-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session

—

The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. 

Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. 

Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.

Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  

https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com

Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Powered by: ewrdigital.com

Hosts: Matt Bertram 

Disclaimer: For Educational and Entertainment purposes Only.

Support the show

Jonathan Baker from Punctuation joins me, Matt Bertram, to explore strategies for maximizing business value through strategic M&A and succession planning. Learn how to enhance profitability, strengthen market positioning, and reduce founder dependency to make your business more attractive for sale. For marketing service firms, we emphasize the benefits of niche specialization and standing out in competitive markets.

Selling a business is complex, involving political dynamics and nuanced relationships. Drawing from my own experience selling a business in my 20s, we discuss understanding critical deal terms like earn-outs and employment agreements, adapting to new management, and addressing stakeholder conflicts. Jonathan shares real-world examples and cautionary tales, underscoring the importance of thorough preparation to protect your interests.

We also dive into agency growth and profitability, tackling strategic decisions like selling versus continued growth. Topics include fee revenue per employee, avoiding scope creep, and distinguishing personal financial contributions. Whether preparing for a sale or pursuing growth, this episode offers actionable insights for informed entrepreneurial decision-making.

Guest Contact Information: 

- https://www.linkedin.com/in/jonathandavidbaker/

- punctuation.com

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One-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session

—

The Unknown Secrets of Internet Marketing podcast is hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. 

Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. 

Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.

Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  

https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com

Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Powered by: ewrdigital.com

Hosts: Matt Bertram 

Disclaimer: For Educational and Entertainment purposes Only.

Support the show