The customer journey has transformed from a linear path to a chaotic "choose your own adventure" experience as AI becomes increasingly embedded in search processes and content discovery.

• Zero-click search has fundamentally disrupted traditional marketing as users get answers without visiting websites

• Quality content with unique insights and authentic perspectives remains essential despite AI advancements

• The traditional marketing funnel concept is outdated – customers enter and exit at various points across multiple channels

• Attribution modeling is increasingly challenging with significant "dark social" interactions influencing buying decisions

• B2B purchases involve complex buying committees with different stakeholders at various stages in their journey

• AI propensity scoring helps predict customer behavior and personalize content experiences effectively

• Accessibility principles align closely with AI-friendly content practices – clear, concise, well-structured content wins

• Sales and marketing integration is evolving toward revenue operations with deeper collaboration between teams

• Core SEO tenets remain crucial even as search technology evolves

• Content must ultimately connect with humans, regardless of how it's discovered or delivered

—------

Guest Contact Information: 

https://www.progress.com/sitefinity-cms

https://www.linkedin.com/in/sara-faatz-b67213/

—----------

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The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. 

Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. 

Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.

Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  

https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com

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Hosts: Matt Bertram 

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Alisha Conlin-Hurd shares powerful insights on creating effective marketing funnels using psychology, economics, and technology as the foundation for persuasive online marketing.

• Understanding that persuasion differs from manipulation when your product genuinely helps people
• Recognizing the five levels of awareness in marketing and how they affect customer decisions
• Approaching funnels as a series of micro conversions rather than one big knockout punch
• Creating landing pages that function as digital appointment setters with clear offers
• Using qualification systems to filter leads and improve sales conversion rates
• Ensuring your marketing message matches your platform (Facebook vs Google)
• Tracking ROI rather than just ROAS to include agency fees in performance metrics
• Focusing on qualified leads that convert rather than a high volume of unqualified leads
• Using thank you pages strategically to continue engagement rather than ending the conversation
• Avoiding over-complicating funnels with unnecessary steps or excessive technology

Guest Contact Information: 

• persuasionexperience.com
• https://www.linkedin.com/in/alishaconlinhurd/

—----------

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—

The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. 

Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. 

Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.

Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  

https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com

Follow us on:
Facebook: @bestseopodcast
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Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Powered by: ewrdigital.com

Host: Matt Bertram 

Disclaimer: For Educational and Entertainment purposes only.

Support the show

Digital marketing is shifting fast, like the leap from directories to Google. AI is reshaping search, favoring unique, personal content over generic blogs. Traditional SEO fades, while personal brands rise. Human creativity now beats corporate content. 

Guest contact information: 

https://billricestrategy.com
https://www.youtube.com/@billricestrategy
https://www.linkedin.com/in/billrice/

---

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—

The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. 

Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. 

Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.

Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  

https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com

Follow us on:
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Hosts: Matt Bertram 

Disclaimer: For Educational and Entertainment purposes only.

Support the show

Ted Ted DeBettencourt from Juvo Leads shares how human-powered chat services capture significantly more leads than AI alternatives for businesses with high-value customers. Data shows that human operators outperform chatbots by at least 200% in converting website visitors to qualified leads, particularly for law firms, elective medicine, home services, and retirement communities.

• Human-powered chat services capture 50-60% more leads compared to websites without chat functionality
• Businesses should consider chat services when they have 1,000+ monthly visitors, $2,000 in monthly ad spend, or $1,000+ customer lifetime value
• The "12-second rule" reveals that 40% of potential leads are lost when chat responses take longer than 12 seconds
• While AI bots excel at answering complex questions, humans significantly outperform in converting inquiries into leads
• Proactive chat (video or pop-up) generates substantially more engagement than reactive chat that requires visitor initiation 
• For businesses in regulated industries, using AI to collect sensitive information may create legal vulnerabilities
• Human operators should communicate with prospects through their preferred channels rather than forcing them into specific communication methods

--------

Guest Contact Information: 

https://www.linkedin.com/in/theodoremdebettencourt/

https://juvoleads.com/

—----------

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—

The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. 

Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. 

Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.

Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  

https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com

Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

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Hosts: Matt Bertram 

Disclaimer: For Educational and Entertainment purposes only.

Support the show

Tyler Dunigan shares how he built a platform of brands providing turnover services to the largest property managers in the US, growing from painting to flooring, bathtub refinishing, and patented products.

• Understanding your target audience is critical – Tyler discovered property managers were his key clients, not property owners
• Data-driven marketing decisions are more effective than relying on assumptions
• Analyzing client budgets revealed opportunities for additional services within the same customer base
• The "Edge Strategy" concept helps identify adjacent business opportunities within arm's reach
• Looking at the market size and potential before developing products helps validate business ideas
• Testing different marketing messages and website versions shows what resonates with different customer segments
• Personal branding is becoming increasingly important as "social capital."
• Only 4-5% of LinkedIn users post weekly, creating an opportunity for those who consistently share content
• Network effects within your own business ecosystem can drive exponential growth
• Baby boomer businesses changing hands create massive opportunities in traditional industries

Guest Contact Information: 

• https://www.linkedin.com/in/tylerdunagin/ 
• https://www.liquidliner.com/

—----------

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One-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session

—

The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. 

Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. 

Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.

Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  

https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com

Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Powered by: ewrdigital.com

Hosts: Matt Bertram 

Disclaimer: For Educational and Entertainment purposes only.

Support the show

Nate Woodbury shares his powerful "Leaf Strategy" for YouTube marketing that generates predictable leads and revenue for businesses by targeting specific long-tail search queries.

• YouTube is now the #1 way to grow your brand, especially before you're ranking at the top of Google search
• Nate pivoted to YouTube after discovering videos getting 50X more views than #1 ranked Google pages
• The "Leaf Strategy" involves identifying ultra-specific 8-10 word questions your audience is asking
• Focus first on questions with lower search volume to build authority in a specific niche
• Videos answering specific questions can rank at the top of YouTube within 1-2 days
• Create 10-12 minute videos that thoroughly answer questions without scripts
• Include hooks at the beginning and strong call-to-action at the end directing to another video or lead magnet
• Case study: Real estate coach grew from $1M to $6M business by switching from Facebook ads to YouTube
• Use SEMrush's Keyword Magic Tool to find specific question-based queries
• Create content based on what people are actively searching for to future-proof your strategy

-----
Guest Contact Information: 

https://theleafstrategy.com/

https://www.youtube.com/c/natewoodbury

—----------

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—

The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. 

Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. 

Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.

Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  

https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com

Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Powered by: ewrdigital.com

Hosts: Matt Bertram 

Disclaimer: For Educational and Entertainment purposes only.

Support the show

Digital marketing is undergoing a transformative shift where understanding fundamentals while leveraging AI offers companies unprecedented advantages that may become insurmountable for those who fail to adapt. This golden opportunity period for digital transformation requires immediate action before the landscape dramatically changes in the next 18-36 months.

• Marketing fundamentals remain critical as the foundation for all digital strategies

• Companies must optimize for multiple platforms, including Bing, social media, and Reddit

• Visibility in large language models (LLMs)is  becoming an essential ranking factor

• Review generation is crucial for building trust and shortening sales cycles

• AI transitioning from content creation to having agency and decision-making ability

• Early adoption of new technologies provides substantial competitive advantages

• Businesses face a "Netflix or Blockbuster" moment in their marketing evolution

• Customer acquisition costs are rising while competition intensifies across channels

• Marketing packages that provide foundational elements help businesses scale faster

• Mastermind programs and fractional CMO services bridge expertise gaps

—----------------

Matt’s Contact Information: 

https://matthewbertram.com/

https://www.linkedin.com/in/mattbertramlive/

—-----------------

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—

The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. 

Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. 

Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.

Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  

https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com

Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Powered by: ewrdigital.com

Hosts: Matt Bertram 

Disclaimer: For Educational and Entertainment purposes only.

Support the show

The influencer marketing landscape has transformed dramatically, with Open Sponsorship evolving from a platform connecting pro athletes with brands to a tech-enabled agency helping businesses maximize content across all marketing channels. Athletes and influencers now provide exceptional ROI when their content is strategically amplified beyond social media posts.

• Influencer partnerships work best when integrated across your existing marketing channels (email, website, paid ads)
• Athlete content can be repurposed for 6 months in your marketing with proper rights agreements
• College athletes now represent a massive opportunity for local business partnerships
• Female athletes and WNBA players have seen exponential growth in influencer value
• Service-based and B2B businesses see surprising success using athletes for humanizing technical offerings
• Testing multiple smaller influencer partnerships helps identify which personalities truly resonate with your audience
• Even "mundane" industries benefit from influencer partnerships that add storytelling elements
• Internal employee engagement represents an overlooked opportunity for influencer collaborations
• Micro-influencers with highly engaged communities often outperform celebrities for specific target audiences

----

Guest Contact Information: 

https://www.linkedin.com/in/ishveenjolly/

https://opensponsorship.com/

—----------

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—

The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. 

Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. 

Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.

Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  

https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com

Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Powered by: ewrdigital.com

Hosts: Matt Bertram 

Disclaimer: For Educational and Entertainment purposes Only.

Support the show

Jeff Greenfield of Provalytics joins us to reveal the challenges of modern marketing attribution and how AI-driven analytics can help marketers understand which efforts drive results.

• Marketers still struggle to identify which half of their ad budget is wasted
• The shift from brand to performance marketing has created an overemphasis on clicks, not impressions
• Digital marketers often overlook that awareness through impressions must precede sales-driving clicks
• Most businesses deal with 10–15 conflicting sources of "truth" across platforms and agencies
• GA4 and legacy analytics often miss the value of TV, podcasts, and other non-digital media
• Grasping “ad stock” – how campaigns influence sales over time – is key for accurate attribution
• AI models that assess incrementality reveal which efforts actually drive more sales
• Complex customer journeys across Meta, Google, and Amazon complicate attribution
• Strong models evaluate three key elements: ad stock, saturation, and media synergy
• The surge in Amazon search (35% of product searches) and AI tools is reshaping marketing

-------------

Guest Contact Information: 

https://www.linkedin.com/in/jeffgreenfield/

https://provalytics.com

—----------

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—

The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. 

Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. 

Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.

Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  

https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com

Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Powered by: ewrdigital.com

Hosts: Matt Bertram 

Disclaimer: For Educational and Entertainment purposes Only.

Support the show

Bruce Clay, the father of SEO, discusses how AI is reshaping digital marketing while SEO remains foundational.

• SEO has evolved from simple keywords to expertise, experience, authoritativeness, and trustworthiness (E-E-A-T).
• Bruce's "siloing" method organizes content by topic to showcase subject expertise.
• Proper "link equity" distribution is crucial but often misunderstood.
• Google’s AI Overview has cut top organic click-through rates by up to 70%.
• Content that thoroughly answers questions performs best in search and AI results.
• Small businesses can compete using Google Business Profiles and local reviews while phasing in SEO.
• Bruce suggests four-week sprint planning for SEO due to constant algorithm shifts.
• Question-based searches have grown from 4% to 16% of all queries.
• Websites need technical excellence just to qualify for rankings.

—----------

Guest Contact Information: 

https://www.linkedin.com/in/bruce-clay/

https://www.bruceclay.com/

https://www.seotools.com/

—----------

More from EWR and Matt:

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—

The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. 

Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. 

Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.

Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  

https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com

Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Powered by: ewrdigital.com

Hosts: Matt Bertram 

Disclaimer: For Educational and Entertainment purposes Only.

Support the show