Everything is changing in digital marketing, with SEO becoming more dynamic and YouTube emerging as one of the biggest ways to build your brand. For those afraid of video marketing, now is the time to take the leap and establish a YouTube presence.

• YouTube content lives long-term, unlike other platforms where posts disappear within 48 hours
• The most effective YouTube ads follow a hook-educate-call to action structure
• Balance AI capabilities with human strategy to create marketing that stands out
• Create custom audiences by training Google's AI based on your ideal customers' behaviors
• Scale campaigns using the "tree method" rather than the "balloon method"
• Target specific users through custom intent, affinity, and URL-based audience creation
• Batch-film YouTube content monthly instead of trying to produce weekly videos
• Use AI tools like Opus Clip to transform long-form content into daily shorts

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The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. 

Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. 

Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.

Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  

https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com

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