The Recruiting Brainfood Podcast

How to Build a Recruitment Marketing Content Engine

We know that producing quality content is mandatory in todays world of hyper competition for attention. And whilst many of us have enough in us to produce one or two pieces here and there, very few of us have the ability to consistently output high quality stuff. Why is this? How come other people are more able? Is it just talent or is it really technique?

You will learn:

- Ideas generation

- Writing for your audience

- Network and amplification

- Conversational marketing

- Algorithm activation

- Content repurposing / content upcycling

- Transparency as a content source

- and making gold out of lead.

All this and more with Joel Lalgee, Lead Recruiter (Hirewell), Christina Robinson, MD (Green Umbrella) & Clair Bush, VP of Marketing (Adway)

Ep169 is sponsored by our buddies Adway

Adway - Automated Social Recruitment Marketing

Way simpler. Way smarter. Way more talent.

Curious about the next gen solution for recruitment marketing? Adway provides ambitious talent acquisition teams with a fully automated platform to unleash their recruitment marketing and ensure more, better candidates at scale.

BRAINFOOD BAKED FRESH - EP1 - ISSUE 306

Changing the Culture of Your Talent Acquisition Team

You know the scenario: you've inherited an under performing team and need to reset and redirect. How do you do this? What are the techniques available for TA leaders that work most consistently to get the best out of the existing team?

You will learn:

- How to diagnose under performance

- How to audit the KPI's

- How to identify high potential under performers

- How to identify disguised malcontents

- Communication strategies for new leaders

- Role of symbolism and ritual for culture change

All this and more with Nims Dhawan, Organisational Design, (UK Ministry of Defence), Rassam Yaghmaei, Talent Acquisition Director (Doctorlib) & Jon Hull, Head of Resourcing (Balfour Beatty)

Ep168 is sponsored by our buddies Platypus

LinkedIn Content Feed: What Recruiters Have Got To Know

For the past 5 years LinkedIn has been one of the preeminent places to create content and build audience. In fact, without LinkedIn, it is unlikely that Recruiting Brainfood would have got anywhere near the size it has. It is therefore essential for us recruiters to better understand who the content feed works, especially as LinkedIn keep on changing it!

That's why we're going to focus this show on the mighty content feed and how to get your content seen by as many relevant people as possible. You will learn

- Latest understanding on how the content feed works

- Who sees your content and why

- What the impact of followers, connections, subscribers and engagers is to your reach

- Why it makes sense to continually build network

- Why it makes sense to continually engage

- Impact of various content types

- Making sense of new LinkedIn post analytics

- How to be a LinkedInfluencer (or not)

All this and more with the one and only Andy Foote, LinkedIn Content Strategist of global renown(!)

Ep167 is sponsored by our buddies Screenloop

Screenloop is the Hiring Intelligence platform. Attract, hire and retain the best candidates faster and more efficiently than your competitors with Screenloop's platform. 

Sourcing Candidates on Reddit

Reddit is one of the world's most popular websites with millions of visitors every day, and yet its comment based interface has proven to be a puzzle for most recruiters who might have found it too intimidating a place to source candidates. This is a shame as the demographic on reddit skews towards tech and engineering, some of the most in-demand skills in the current market place.

We need to get better at this, so today's Brainfood Live is going to be about how we get to grips with this platform and mine the gold that is right there at our fingertips

- What is Reddit?

- How to understand the information architecture

- How to search for subreddits

- X-ray vs in-platform search

- Identifying candidates on Reddit

- Messaging etiquette

- Advertising options

- Building social capital

- Following and being Followed

All this and more with Erin Mathew, Senior Tech Talent Sourcer, (PayPal) & Wim Dammans Recruiter (TenneT)

Episode 166 is supported by our buddies Join Talent

Join Talent is EMEA's fastest growing embedded talent solution provider. We deliver a market-leading and super-agile boutique Project RPO solution for scaling businesses - supporting with hiring demand in tech, product, digital, design, commercial/GTM & corporate vacancies.

If you're a recruiter looking to join a rocketship - you should  Join Talent

Founders Focus is the show where we get up close and personal with the leaders of the businesses changing the way we work today

Next up are Mehul Bhatt, CEO of FloCareer!

- What is the original story of FloCareer?

- What was the most important decision you got right in Year 1 of the business?

- How clear was the vision from the beginning - was it always there or did it emerge for contact with the market?

- How did coming from a technical background help you as a entrepreneur? In what way was it a hindrance?

- What are the unique challenges of starting up in India?

- As CEO, what is your approach when handling conflict between leaders in your management team?

- Were you always going to be entrepreneurs?

- What advice would you give to a person thinking about launching a business for the first time?

All this and more as we take a deep dive into the business leaders building the technology changing the way we work today.

Ep32 of Founders Focus is supported  FloCareer

FloCareer provides 'Interview-as-a-Service' to rapidly scaling businesses who need support in effectively screening candidates. With a unique 'You Source, We Interview' approach, FloCareer works closely with over 150+ employers worldwide to interview efficiently and at high quality. Best of all, it leads to a hugely reduced recruiting process, upgrading candidate experience who no longer have to wait days and weeks to know whether they have got the job

Curious about interviewing at scale? Find out more at https://www.FloCareer.com/

How to Influential on Video

The shift to remote has changed the way in which we work and communicate; it makes sense to think that it may well have changed the way we sell and influence also. Remember when the telephone was the primary channel of communication, before email and internet? The same skills were not necessarily transferrable to the new media and many former elite performers fell behind because they were unable to adapt to new technology. Are we in the same place with video??

- How is video similar to sales / influence in person, on phone, via email

- In what ways is video different?

- What types of video - synch vs async?

- What are the types of influence - executive, agenda setting, reframing

- What contexts are influence do recruiters need to be aware about?

- Practical techniques to get better at video influence / video sale

All this and more with Somer Hackley, Author (Demystifying Exec Search), Mike Basnett Sandiford, Head of Partnerships (Horsefly), Stephen O'Donnell, Chief Growth Officer, (TATech) & Anton Boner, Commercial Director (Screenloop)

Ep165 is sponsored by our buddies Screenloop

Screenloop is the Hiring Intelligence platform. Attract, hire and retain the best candidates faster and more efficiently than your competitors with Screenloop's platform. Request a demo here

Can Recruiters Shift To A 4 Day Work Week?

Alongside the shift to remote, the desire for employees to shift to a 4 day work week has been one of the most startling demands from the workers. Even more surprisingly, many employers are listening and have reduced hours, often times at full pay. Can recruiters also shift to this new mode of working? On the one hand it makes sense as we work off hours in any case, but on the other, we are often in 'on-demand' mode. 

How do we do the 4 day week, SHOULD we do the 4 day week?

- Pro's & Cons of 4 day week

- Types of 4 day week

- Which roles, which company's most able to move

- What are the challenges / objections?

- How do you make the decision?

- What happens if productivity / performance drops?

- What is the impact on Employer Branding / Talent Attraction?

- What are the unique challenges of moving to a 4 day week for recruiters?

All this and more with Steven Brand, Global Employer Brand Manager (Mambu), Natalie Glick, Director of Talent Management (Mambu), Kasia Tang, Founder (Super Source Me), Jamie Leonard, MD (Recruitment Events Co) & Andy Davis, Director (Highfield PS)

Ep164 is sponsored by our buddies Platypus

Platypus is the HR and recruitment tool that measures cultural drivers of people across the organization to help you qualify decisions on hiring and managing your culture.

Get started from free, here

Recruitment Market for Different Generations

We hate generation stereotypes for a reason, but it is also undeniable that there are differences in how we consume information, that can be split along age demographics. As the information ecosystem changes so rapidly, this means that we all start our journey in digital from a different place, and therefore consume information in different ways.

So... for recruiters.....how do we market and sell to different generational cohorts?

- Overly broad strokes, lets talk cohorts

- What medium?

- What message on that medium?

- What types of content work best on those mediums?

- What are the key differences to recruitment marketing to Gen Z, Gen X, Millenials and the Baby Boomers?

All this and more with Clair Bush, VP of Marketing (Adway), Josh Willows, Global Job Distribution & Performance Specialist (IBM) & Dave Hazlehurst, Founder (Ph.Creative)

Ep163 is sponsored by our buddies Adway

Adway - Automated Social Recruitment Marketing

Way simpler. Way smarter. Way more talent.

 Curious about the next gen solution for recruitment marketing? Adway provides ambitious talent acquisition teams with a fully automated platform to unleash their recruitment marketing and ensure more, better candidates at scale.

Employer Brand...When Making Layoffs?

2022 was not meant to be like this. Coming into the year, we had the expectation of a strong economic rebound after the covid induced slowdown of two years previous. And yet, 6 months in we are are seeing conflict, inflation, public sector strikes, social conflict, crypto crashes and yes....looming recession. What do we need to know as EB / TA professionals in these circumstances - can we even do our jobs in these conditions?

- Is EB the first to go when employers are no longer recruiting?

- What role does EB / TA play when hiring freeze and layoffs are happening?

- How can we become indispensable when core function is not being performed?

- What role do we have to play in internal / external messenging?

- What do we do if we are still hiring in one area, whilst making lay offs in another?

- How do we manage brand when the number of disappointed ex-employees goes up?

All this and more with w/ Will Staney, Founder (ProActive Talent), Alex Her, Manager Employer Brand (GoDaddy), Natasha Nagra, Talent Director (Valor Hospitality Partners)

Ep162 is sponsored by our buddies SparcStart

Employee generated video is the most cost-effective and credible way to keep your brand in front of candidates.

If your hiring is slowing down or facing possible budget reductions, now is the time to build a video library so you have the content you need for your social media efforts and nurturing campaigns.

Don’t lose the awareness you have built among potential candidates.  SparcStart makes it simple, secure and scalable.   To learn more, reach out to [email protected].