The Recruitment Marketing Podcast

From his first video in 2017 to running a personal branding agency for recruiters Hishem Azzouz is also very well known for hosting The Recruitment Rollercoaster Podcast.

Hishem discusses how he began creating content, how not to care what people think and what to do if you bet 'buried' online.

He also talks about how a podcast can be your best business development tool for a recruitment agency when it is done right.

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Victoria Rush joins Akbar Karenga and Amelia Sordell to discuss recruitment marketing and employer branding during a crisis. While many companies and recruiters cannot share jobs, what do? How do you keep in contact with your audience? The panel discuss companies getting recruitment marketing right, and how businesses can respond to the crisis in a positive way. 

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David Wolstenholme, Founder of Brand Me Better and contributor for Hunted talks building a personal brand online and offline. By starting your communication online you can creating valuable content for your audience. Then find the right platform for them, and begin promoting your opinion and content. Once you can get over your ego and venerability you'll find that the best business people are excellent networkers online and offline.  Senior managers should be leading from the front, being the ones getting out there and making a difference. 

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Rob Prince, Client Services Director, or Talent Nexus discusses programmatic advertising and how it applies to job adverts.

Programmatic (or automatic) advertising is widely used for online advertising, but has been missed for job adverts. Rob explains what programmatic is, how it works and how agencies can begin the journey to better candidate attraction.

The faster you get better candidates to clients the more money you make. Simple?

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A raw and real insight into what makes Dan Kelsall so successful at such a young age. 

Dan discusses how Offended Marketing came about, why you CEO is completely out of touch with your marketing.

White middle aged men cannot connect with athletes as much as you CEO cannot connect with the candidates you place. Connecting with your audience doesn’t have to be offensive, but it doesn’t have to resonate. The odds are the means your CEO shouldn't be signing off on your marketing.

Many of Offended's clients are nervous of their work, because it works. Offended isn’t set up to offend people, but to authentically connect with the target audience.

More often than not, the general public forget why you offended them, big brands recognise that consumers forget. Small brands don't.

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From his success marketing recruitment agency Charlton Morris, Kris is Director of Advo a content marketing agency bringing recruitment marketing content into 21st century. Kris's marketing is so good their clients are willing to pay for it.

Kris also discusses how he has helped consultants understand the benefits of developing a personal brands as a recruiter, and how they have done it at Charlton Morris.

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Building an employer brand from scratch, or bringing an existing one to life is key to attracting the right talent to any business. How you then manage that with internal culture and advertise externally can have a huge effect on the retention rate of business, too. 

Fiona Halkyard is an employer brand specialist with Chatter Communications in Leeds, discussing the C-suite buy-in to build effective recruitment marketing strategies, how your people need to be aligned to your business purpose and your product marketing must marry to your recruitment marketing.  

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James Hornick, Partner at Hirewell, and Host of the Hirewell Recruiting Insights Podcast.

James talks about how he learnt more about the power of recruitment marketing through setting up Hirewell's Recruiting Insights show. The show also helped Hirewell double inbound business.

We talk about the he importance of will to suck at something before you don't. It take practice to be good at anything, sales, marketing, podcasting, content creation. You have to start somewhere, there is power in just starting over trying to be perfect.

Create content people can use, rather than just being motivational for the sake of it. Content needs to be actionable and opinionated. 

And, James shares the advice he wishes he know at the beginning of his career.

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Katie Sadler, Senior Marketing Manager at The SR Group in London discusses the importances of working abroad, gaining experience outside of HQ or business hubs and experiencing the needs of local, smaller offices.

We can spend too much time in offices with more resources, with more people, not understanding colloquialisms in each region, country and city you operate in.

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