The Recruitment Marketing Podcast

A pain point for recruitment teams and business; what technology is best to bring in and why? A special episode with our pals at Udder - talking about talent technology because finding the right tech is hard, it's even harder to know where to start. Jeremy & Alan discuss how to get started, how to understand the problems you want to solve and what technology is out there to do that.

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Mark Puncher, CEO of Employer Branding Australia discusses authenticity, and the lack of it, in employer branding today.

How creating fake marketing to attract candidates is the your biggest downfall which will ultimately lead to low retention and unsettled employees.

Mark dives into writing effective job adverts, while looking at how this is NOT just posting job company or client job descriptions.

Talent pooling is another buzzword but can be daunting for many companies. The reality is, talent pooling can start with social media, not 100k investment in technology your business isn't ready for.

And 3 case studies from small and large brands who have created effective employer brands without spending a fortune. 

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James Mcfadzean Recruitment & Employer Brand Manager at Nestle in the UAE, James the most energetic person to be interviewing - even via zoom! Imagine what he is like in person.

Getting talent acquisition to be focal point in a business doesn’t have to be an uphill battle.

It is your job to get in front of colleagues, to be passionate about what you do and it will rub off on your colleagues!

If you have this much energy and enthusiasm about you job your colleagues will do the same.

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In it's simplest form, content is about those you are trying to reach. What do they want? What do they need?

Revaluating your content strategy to focus on educating and empowering your target audience could change everything about you and your business online.

Joe Matar has some amazing advice on today's episode of The Recruitment Marketing Podcast  including:
🎙Building communities
🎙Creating podcast
🎙Being bold
🎙Push the limits in TA and Marketing
🎙Get outside your own wall - discover what else is out there
🧠 Using social psychology to improve marketing

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Should talent teams report to marketing? Brandon believes so. In this episode Brandon discusses what the relationship between talent and marketing could and should look like.

How recruiters need to be skilled in design to understand how to attract talent.

As marketers need to give talent space to build the right messages rather than tightly controlling the "brand". 

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Luuk van Hoogstraten, Founder of Genius Voice talks voice technology and its applications in recruitment. 

Voice technology will have a drastic impact on the industry, from candidate experience to online search.

Using voice can technology can help make sure recruiters are talking to the right people at the right time, how to implement voice technology into the piece of a business and making change happen.

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Billy Humphreys, Senior Marketing Manager at MRL Consulting talks about the changing workforce and being a productive marketer on a 4 day week, recently featured on BBC Radio 4.

How treating your company brand as though it is your personal brand will give you a new perspective on content creation. Building a brand that is your livelihood feels very different. 

Billy is great behind the camera and in front of it, performing for the pirates got talent in Jan 2020 and talks about how his time as a performer has made him a better marketer.

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Fabio Caragliano Founder at Talentwolf and Omnichannel Digital Project Manager.

Fabio discusses the applications of digital marketing in recruitment; from website development to SEO for candidate attraction. 

Fabio has also set up Talentwolf, the Trip Advisor for recruiters creates an open and honest platform for the industry empower recruitment consultants to ensure they have an honest, transparent, but a strong platform to showcase their recruitment skills. It is a dedicated platform where every client can discover recruiters according to specialisation, location, reviews & rating, and get in touch quickly. 

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Matheos, Director of Onset Brand Consultancy. A designer with 15+ years experience talking about the importance design in marketing. 

Matt discusses the role of design in recruitment marketing, design isn’t just making images and the importance of designing the right message.

Onset Brand Consultancy has recently released Flippin’ branded – a free marketing resource for marketing strategy in recruitment.

As marketers or designers, we need to position the benefit of marketing to the top. Explain what is worth your time rather than always creating reactive marketing. Understand the different priorities of each person and how your skills can help.

Matt also shares a brand case study in for a healthcare recruitment agency.

Visit https://onsetbrand.com/flippingbranded for more info. 

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Becky shares her story from getting into recruitment and how she overcomes tough choices early in her career.

From hating her HR degree to ending up in recruitment Becky has developed her career as a recruitment manager at some of the biggest brands in the world. Becky is now as employer brand manager at Adevinta bringing the best parts of recruitment into recruitment marketing.

She discusses educating recruiters with marketing skills, like copywriting, video, social media strategies. Recruiters hire the talent to drive your business. Invest in the resources to upskill recruiters on the basics; social strategies, copywriting and job adverts.

As well as improving marketing by bringing metrics from recruiting to track ROI for Employer Branding. 

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