The Recruitment Marketing Podcast

Darren Westall, Founder if Paiger, and ex-CTO of Broadbean, is solving self serving content on LinkedIn. It’s no secret that for an industry on LinkedIn we haven’t got the hang on content. Or seen it’s potential! We chat about:

🤦‍♀️It’s Darren’s fault recruiters post ineffective job statuses on LinkedIn 

🙏Paiger is designed to help fix that (thank f***)

‼️The importance of personal brands for recruiters 

📖Educating recruiter is a marketers responsibility 

☠️Generalist recruitment is dying 

Be the first, learn by doing, start creating better content 🔥

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Paul Mellor is the Master of Decibels and Managing Director of Mellor & Smith.
Although they are not a "recruitment marketing" specialist Paul and his agency's approach to employer branding is one we all need to take note of.
Paul discusses why: We need to take f***ing risks, push through the fear. Why you don't need to be an expert in employer branding to get it right - take a look at their work with Amazon. There is too much “We” not enough “You” in recruitment marketing. Why marketers should be in charge of Employer Branding, not Recruiters, and No one cares about “a day in the life” videos.

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In 1995 writing an advert was a 15 minute job to stick and advert in a window. 95% of the work was the candidate process. Now, it is winning the marketing battle, winning the war for talent. Meet Jeremy Russon, a recruitment expert, he has worked across the industry from sourcing to advising tech start ups. We discuss everything from how the industry has changed, to the need for specialist events and educating marketing teams.

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This week's guest is Gareth Saunders, Head of Customer Marketing UK&I for The Adecco Group. Gareth has worked across the FMCG industry for multi-million pound brands. We discuss Adecco's latest campaign Right Talent, Right Place - using humour to break down walls in the recruitment industry, as well as the differences between marketing in recruitment and FMCG companies, how to start building your strategy when you join a new company and how to build a team.

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This week we talk to Adam Gordon, CEO of Candidate ID discussing how marketers can actually start implementing automation. The crawl, walk, run approach to getting to the perfect ecosystem and how we can all begin to build a ‘profit centre’or‘engine room’from the marketing team. A real approach to implementing automation that will benefit the business. Monitoring candidate activity to generate daily candidate and client leads and how marketers need to invest time in consultants personal brands.

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Stan is a fantastic character and knows a lot about both the recruitment and employer brand markets. The topic of personal brands is coming up more and more, as people are finding the voice on social media. Individuals are more important than brands now. As marketers we need to understand how to leverage that. Stan also talks about how he has driven his career by wanting and needing to be at the forefront of the industry.

Shout outs this week to Bill Boorman for his meet-ups, Scott Millward for introducing us, Antonio for bring Stan into our lives & of course Dan Kelssall.

Can anyone pronounce Stan’s name in English? The best suggestion wins a free Recruitd T and a beer!

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We are back with a bang sharing a conversation with maverick Scott Millward, Marketing Director at Matt Burton Associates. 

We focused on the importance of content, building a personal brand and being effective online.

🚨Personal branding - Scott is calling out Recruitment 
🗣️ Anxiety
👋 Stop posting self-serving content and plan content that serves the industry
✌️ Scott is officially more engaged then Gary V
🏃 Get rid of 12 month marketing plans – sprints are the best way for you to work
💻 AND Don’t automate stupid.

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Meet Áine Connellan:

🎙 How her remit expands outside of just ‘traditional’ marketing

🎙 Buying into companies and brands not just recruitment marketing

🎙 Networking isn’t giving away secrets – get out and talk to peers

🎙 Being a female on the board

🎙 Organic growth is more important than paid growth

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Another of Adam’s Nicoll’s hires – Richard Turrell, Head of Marketing at Stanton House. 

🎙Picking Recruitment over Chelsea FC
🎙A Customer Focused model that underpins Stanton House
🎙The KPI culture is a lazy word for Micromanagement
🎙Why Whitepapers create a great foundation for a marketing team
🎙Is quality content or quantity of content important?
🎙Reporting marketing’s impact to the business
🎙As an industry we need to slow down our ideas for new technology and start working on the basics

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Every marketers worst nightmare - a recruiter turned marketer...but Jack is different. 
But there is something different about Jack. He has a marketers approach to recruitment marketing. He was the first to admin he doesn't know everything so created himself a supportive community of industry experts he could learn from. 
Jack encompasses everything that is great about the recruitment industry and shows it is possible to be a great marketer from a recruiter.

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