The Recruitment Marketing Podcast

This week we spoke to Owain Wood about his career from Red to Acre and now Head of Marketing at Carmichael Fisher.

Owain has worked at almost every type of recruitment agency now, he shares interesting insights from seeing company through investment, MBO and he talks about how they turned a typical recruitment company into a technology company by innovating the client offering through marketing.

We also chat about:

🎙 How CSR has become much more important in the industry

🎙 Why Owain chooses to work for niche companies over global companies

🎙 Having your CRM and website connected

🎙 The importance of a well written job description

🎙 Owain’s advice: Time is of the essence

Support the show

This week I speak to Sean Furey, Brand Manager at The SR Group in London, to discuss his career progression and the first instalment of strange requests marketers receive. We also chat about:

🎙️ Approaching marketing as a Brand Manager, and the nuances of marketing into the legal industry
🎙️ Why it is beneficial not to rush up the corporate ladder
🎙️ In the recruitment industry, only being an academic marketer will not get you all the way
🎙️ Having an adaptable campaign plan, and start with what won't work
🎙️ Learning not to say yes to everything and anything, being honest about what you can deliver
🎙️ What Sales and Marketing need to understand they are each experts in their area

👍 And new with Sean, he shares the most unusual request he has received as a marketer - something all marketers should be able to empathise with!

Support the show

This week's episode features Kathy Walker, Associate Director of Marketing at McGregor Boyall.

Kathy started her career in recruitment at the REC, she then moved into the industry with ITHR Group and has now been at McGregor Boyall for over 4 years. 

🎙️ Kathy talks about the benefits of having a CEO passionate about marketing, who is open to developing the team and how support for marketing needs to come from the top down.

She has a great network of peers in the industry and uses their knowledge to develop her department. Kathy shows how important it is for marketers to build their network and knowledge share with peers – and why podcasts (like this) are so brilliant. 

The team at McGregor Boyall have a great relationship with consultants working hard to report back ROI to managers each month, get involved in the induction of all new staff and keep the company updated on everything they are doing though channels other than email.

Support the show

This week I talk to Katrina Chui, APAC Marketing Manager for Phaidon International. We met up while I was on holiday in Hong Kong to discuss what it is like working in a different office or country to your manager and how she has started the marketing department in Asia from scratch, for Phaidon International.

She also talks about:
🎙️ Presenting herself as a business partner
🎙️ Setting up regional marketing from scratch
🎙️ How to find your quick wins
🎙️ How she educates on the benefits of marketing
🎙️ Reporting to a Marketing Director in a different country
🎙️ Moving from a large regional team to a startup environment 

Support the show

Zinzan is originally from Australia and currently lives in London working for DMJ Global as the Marketing Manager. 

Zinzan discusses:
🎙️His unique story getting into the recruitment industry
🎙️Moving from a start-up in Australia to the UK recruitment industry
🎙️Implementing marketing automation into two agencies
🎙️What to do starting out as a lone Marketing Manager
🎙️The lift in the gig & freelance economy
🎙️The importance of getting yourself out there and learning something everyday
🎙️And if all else fails…Always talk bullsh*t

He isn’t afraid to say he’s reading marketing for dummies, but the important thing is that we all need to keep learning. Zin starts each day by taking 20 minutes to read or learn something. 

Support the show

We talk to Anita Duignan, Senior Marketing Executive at Phaidon International. We discussed:

🎙️ Working at one of the fastest growing recruitment agencies in the world
🎙️ Overcoming the fear of public speaking
🎙️ Management is a skill, it’s something you need to learn
🎙️ Should we be printing sales brochures anymore?
🎙️ Consider your website your shop window

Anita's advice to anyone starting out or early in their career...don’t be afraid to ask questions, everyone makes mistakes and we learn as we go. 

Support the show

We talk to Adam Nicoll, Marketing Director at Randstad, for the UK and Middle East. We discussed:
🎙️ Being the sole marketer in his second recruitment role
🎙️ What it was like being at the leading risk management recruitment agency during the collapse of Lehman Brothers
🎙️ Why marketers in the recruitment industry have to be the toughest out there
🎙️ Why your website should be your leading source of candidate acquisition
🎙️ The importance of building your team first when starting a new role

Whether you are working for a start up or international recruitment agency, a one person team for there are 100 of you, Adam's experience and passion bring something to the table for everyone.

Support the show

Welcome to the Recruitment Marketing Podcast. Here is a quick introduction and explanation of discussions I will be having with marketing leaders in the recruitment industry.

Support the show