The Recruitment Marketing Podcast

Starting in recruitment advertising and publishing Danny is now changing the face of student recruitment. Looking at how the education system let’s down many less fortunate students and how Your Game Plan brings new opportunities to them.

Danny discusses how brands have been complacent recruiting students. Strategies that send reps to 3 to 5 careers fairs a year do not work.

Danny is challenging the traditional student recruitment by empowering students from a much younger age to make empower decisions. Your Game Plan helps students understand what companies do and what industries are about. 

Students can learn how to write CVs, prepare for interviews and ultimately make sure students feel confident that they deserve these opportunities. Which is not always available to those who do not ‘succeed’.

For kids who are not school smart you still have an opportunity. Your Game Plan is here to help students overcome hurdles when the traditional exam route and going to university isn’t the only route to a great career.

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Amy discusses starting her career working with social media campaigns to bringing that experience into an employer brand role. The importance of understanding how to run end-to-end marketing campaigns.

Humanising brands through social media. 

Understanding the difference between a brand and a campaign

What is it like working for a fast-paced growing technology company

Creating EVPs for different parts of the company

Getting buy in from business stakeholders

Creating effective video for recruitment

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Tamara Grigg, Head of Marketing at Video My Job talks about the growth of video in recruitment. How to use technology to build video internally with a smaller budget. Building brand ambassadors with staff.

The industry is falling far behind, the raise of TikTok will show which brands can handle video quickly.

Tamara discussed the hurdles of video and how Video My Job are helping companies get over; being on camera and understanding your 'why'.

Learning to get over yourself is the first hurdle to starting video for recruitment. Stakeholders and recruiters will always struggle with what they look like on camera the first few times. 

They also help you understand your why. Why are you using video instead of other content forms? And how a strategy is necessary to get your video in front of the right audience. 

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Lee Rowley a renowned copywriter. He shares his insights and advice bringing copywriting into recruitment. Understanding what your audience wants to hear not what you want to say. How to approach writing blogs, social media, adverts and any forms for copy to attract the right audience for your business.

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Adam Chambers, Founder of Applichat discusses the role social media advertising plays in the recruitment process. 

How he bridges a gap in the market for social sourcing. 

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The real value of networking in your industry doesn’t come from clients or candidates. It comes from peers. 

Trevor launches radio show “Who Ya Know” because his clients include people who need support looking for work 🎙

It doesn’t sound directly related to financial services, but by listening to what his potential clients needed he found a gap in the market.

Build value in the community you service by giving first, you build trust with you potential customers.

Being transparent and real online will humanise the recruitment process.

You’ll only truly know what your customers want by networking in the industry. Listen, learn and give back.

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Today we are talking to Akbar Karenga, talking about being in the business of beautiful goodbyes. 

Akbar joined recruitment because he always wanted to be in the industry. His has experience ranges from SThree, WhiteHat, running recruitment teams in Shanghai his own consultancy.

Akbar is a advocate for recruitment having always wanting to join the industry. 

We talk about collecting mistakes to share knowledge with the industry. We can get better together if we become vulnerable with each other.

Advice to recruiters; dig into the mechanics of gaining applications by focusing on those who don’t apply not just who does.

The three biggest decisions in our lives; moving house, getting married (or divorced) and changing jobs.

Close last, not first. Think about sales processes of a large product like buying a car. Getting a new job is a longer process for a candidate. Treat them with the respect they deserve.

Since recording Akbar has started recently joined Founders Factory as a Talent Coach.

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The Recruitment marketing Podcast kicks off 2020 with an episode from host Victoria Rush.

🎙️ Looking back at 2019 

🎙️ Top 3 trends we will see in 2020; Content, Video & Automation

🎙️ Diving into creating meaningful content, not just creating content for contents sake

🎙️ And, the road to 100 episodes being released in the next 12 months!

If you want to get involved in the community or any part of the show connect with us on LinkedIn or Instagram @recruitment.marketing

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Meet Daniel Fellows, Founder of Get-Optimal Content, an on-demand job advert optimisation service.  

From his experience at Indeed, Microsoft and Vodafone, Daniel has developed a platform to help develop the best job adverts for recruiters to bring in the right candidates.

In most other industries adverts are built with the best in mind. Offering the best product, service and experience to customer. In recruitment job adverts have been forgotten, left behind while we are “doing well”. 

The industry invests millions into job boards to bring in candidates, but you are willing to post poor job adverts because job adverts are at the bottom of the priority list. In a candidate driven market this has to change.

Looking ahead at the bigger picture, Indeed is going to cut over 50% of candidate traffic, now agencies are being reactive to source candidates not proactive. 

Recruiters cannot do everything, invest in saving consultants time so they can make more money.

What Daniel is doing at Get Optimal Content can save agencies hours of copy writing time, bringing in more of the right candidates, improving sales.

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This week on The Recruitment Marketing Podcast I talk to Joanne Lockwood, founder of SEE Change Happen and Diversity, and Inclusion and Belonging advocate in the recruitment industry. Recruitment is a industry inherently about excluding people. Getting 100 CVs down to 1. If you expect someone to cope because they are different that is your privilege, not their problem. Get over it and open your mind. I can’t believe I have to say this in 2019…We have become accustom to excluding people, but not including them. How you make people feel shows how far you are willing to go to include everyone. In a talent short market, we need to look outside of our norms and look past gender, sexuality, disability and everything else to hire the RIGHT people. Not those who match your current employees.

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