Mark Lewman, Executive Creative Director of a design agency that works with brands like Nike, joins us to talk about the 3 things that millennials want from brands they work with (hint: it’s not better prices, though that doesn’t hurt), why authenticity is so important, and what you can learn from skateboard marketing.

Jeff York, CEO of $940M CoastHills Credit Union, joins us to talk about what he learned working at Walt Disney Company Credit Union about delighting members, how he thinks about community impact (hint: it’s not just about writing checks), how he connects the heart and mind to create engagement, and how the low income designation is key to their strategy.

Jenelle Isaacson, CEO of Living Room Realty, one of the fastest growing real estate companies on the West Coast, joins us to share what she learned about marketing from being a punk rocker, how she gave up control to her agents to find the stories that resonated in her community, and why it’s better to own a niche than nothing at all.

Conversion rate optimization expert Jon Macdonald, founder of The Good, joins us to talk about the 3 biggest killers of website sales, how to let your members tell you how to sell them more online, and why he thinks we are in the first inning of making your website an effective sales channel for your credit union.

Laura Woods is such a fount of exciting ideas that we created two podcasts so we could capture everything. In part 2, she shares more about reaching people where they are by marketing with empathy and vulnerability. 

Laura shares her lessons from her innovative "Dreams" marketing campaign that gave the members who bank at 1st Financial a voice, how her credit union has become more profitable by avoiding A credit rated loans, and why empathy, vulnerability, and a distaste for the word "no" fuel her marketing philosophy.

Tansley Stearns, Chief Impact Officer at Filene, joins us to share what Filene has learned in over 25 years of researching credit unions. Tansley talks about how you can create a culture of innovation, why attracting younger members is hard (and what to do about it), why “customer effort score” may be the most important number in your credit union, and what the greatest gift of the digital age is to credit unions (hint: it’s not Twitter).

Jonathon Hensley, a well-known expert on the implications of accessibility for the handicapped in the digital world joins us to share best practices and opportunities from the coming legislation for the web. In this podcast you'll learn about why designing your online properties to be accessible is both the right thing do and smart business, what technology debt is and how you can avoid it, and what standards to follow to avoid risking a lawsuit against your credit union.

Shawn Gilfedder, the CEO of McGraw Hill FCU and a national expert on creating financial wellness programs, shares his experience changing his credit union's value proposition from products to financial wellness, how to create innovation in a credit union, and how Zappos inspired their transformation.