In this episode, I’m diving into the types of content that actually help drive more sales in your business. Whether you're unsure what to post or you’ve been winging it without a strategy, this episode will help you build a content plan that connects and converts. 

I walk you through the essential “Know, Like, Trust” framework and explain how each stage supports the customer journey - from catching attention to building relationships and generating trust that leads to purchases.

You’ll learn how to create scroll-stopping content, what kind of posts help your audience understand and connect with your brand, and why showcasing social proof is a game changer for sales. 

If you want a clear content strategy that supports your business growth and feels authentic to you, this episode is packed with insights to help you take that next brave step.

Here are the highlights:

Personal Experience and Event Insights (1:07)

The Importance of Content Strategy (3:09)

Understanding the Know, Like, and Trust Factor (4:56)

Creating Scroll-Stopping Content (10:21)

Like Content: Educational and Informative (10:36)

Trust Content: Sharing Social Proof (13:41)

>>> Doors are OPEN for Rich Course Creator: https://natalie-watts.mykajabi.com/richcoursecreator

If you’re ready to work smarter not harder and stop exchanging your time for money, you need to create another income stream that doesn’t exchange your time for revenue. 

Rich Course Creator is your proven roadmap to creating, launching and selling a profitable online course - Six clear, proven steps, from Idea to Launch. 

Create it once, sell on repeat for years.

Let me help you fast-track the process so that you’ll quickly go from “just an idea” to having a profitable Course that helps you: Add another income stream; get more time back; Create more freedom in your life; be seen as the expert in your industry; And Earn while you live your life - your version of a ‘rich life’.

It’s possible for you my friend, and I’m here to help you - this round includes 6 x live support sessions with me, Natalie.

Enrol for your place here or DM me ‘RICH’ on Instagram @iamnataliewebster and get ready for your business to feel easier. Next year could look very different if you make the leap now!

RESOURCES & LINKS: 

• Rich Course Creator - Your 6-step Roadmap to creating, launching & selling a profitable course.
• Xero - Sign up through my partner link for an exclusive Xero offer.
• Kajabi - Get an extra Bonus 30-minute 1-to-1 Strategy Session through my partner link.
• Manychat - Get 50% off for your first 2 months of Manychat Pro 
• Amazon links for tried, tested and loved (by me!) equipment, books and business essentials.

CONNECT WITH ME:

• Follow me on Instagram @iamnataliewebster 

SUBSCRIBE & REVIEW: 

If you enjoyed this episode, please subscribe to be notified for future episodes and take a moment to rate and review this Podcast. It would be so helpful and very much appreciated! Thank you!

Mentioned in this episode:

September AD

In this episode, I’m diving into a topic I know so many of you are feeling right now: how to turn things around when your sales just aren’t where you want them to be. 

I’m sharing real insights from a recent talk I gave (in Tommy Shelby’s office) and breaking down the three core foundations of a powerful marketing strategy: the who, the where, and the what. 

We’ll also look at how many touch points it really takes to convert a potential client-and what that means for the way you're showing up online. 

If you're ready to get more eyes on your business and turn content into actual cash, this episode is for you.

Here are the highlights:

Content Opportunities (2:04)

Marketing and Conversion Points (6:05)

Understanding Your Ideal Client (9:14)

Brand Positioning and Content Pillars (10:35)

Increasing Touch Points for Better Sales (14:48)

>>> Doors are OPEN for Rich Course Creator: https://natalie-watts.mykajabi.com/richcoursecreator

If you’re ready to work smarter not harder and stop exchanging your time for money, you need to create another income stream that doesn’t exchange your time for revenue. 

Rich Course Creator is your proven roadmap to creating, launching and selling a profitable online course - Six clear, proven steps, from Idea to Launch. 

Create it once, sell on repeat for years.

Let me help you fast-track the process so that you’ll quickly go from “just an idea” to having a profitable Course that helps you: Add another income stream; get more time back; Create more freedom in your life; be seen as the expert in your industry; And Earn while you live your life - your version of a ‘rich life’.

It’s possible for you my friend, and I’m here to help you - this round includes 6 x live support sessions with me, Natalie.

Enrol for your place here or DM me ‘RICH’ on Instagram @iamnataliewebster and get ready for your business to feel easier. Next year could look very different if you make the leap now!

RESOURCES & LINKS: 

• Rich Course Creator - Your 6-step Roadmap to creating, launching & selling a profitable course.
• Xero - Sign up through my partner link for an exclusive Xero offer.
• Kajabi - Get an extra Bonus 30-minute 1-to-1 Strategy Session through my partner link.
• Manychat - Get 50% off for your first 2 months of Manychat Pro 
• Amazon links for tried, tested and loved (by me!) equipment, books and business essentials.

CONNECT WITH ME:

• Follow me on Instagram @iamnataliewebster 

SUBSCRIBE & REVIEW: 

If you enjoyed this episode, please subscribe to be notified for future episodes and take a moment to rate and review this Podcast. It would be so helpful and very much appreciated! Thank you!

Mentioned in this episode:

September AD

If you think earning more in your business means working yourself into the ground, think again. 

In this episode, I’m sharing why working harder isn’t the answer - and what actually is. 

You’ll hear how I hit my own ceiling and what flipping the script on income and time looked like for me. Spoiler: it involved monetising what I already knew. 

If you’re feeling stretched thin but know you’re meant for more, you’re going to love the fresh, freeing perspective waiting for you inside.

Here are the highlights:

Updates and Personal Reflections (1:05)

The Myth of Working Harder to Earn More (4:26)

Overcoming Capacity Limitations (7:45)

Practical Steps to Create a Course (14:07)

>>> Doors are OPEN for Rich Course Creator: https://natalie-watts.mykajabi.com/richcoursecreator

If you’re ready to work smarter not harder and stop exchanging your time for money, you need to create another income stream that doesn’t exchange your time for revenue. 

Rich Course Creator is your proven roadmap to creating, launching and selling a profitable online course - Six clear, proven steps, from Idea to Launch. 

Create it once, sell on repeat for years.

Let me help you fast-track the process so that you’ll quickly go from “just an idea” to having a profitable Course that helps you: Add another income stream; get more time back; Create more freedom in your life; be seen as the expert in your industry; And Earn while you live your life - your version of a ‘rich life’.

It’s possible for you my friend, and I’m here to help you - this round includes 6 x live support sessions with me, Natalie.

Enrol for your place here or DM me ‘RICH’ on Instagram @iamnataliewebster and get ready for your business to feel easier. Next year could look very different if you make the leap now!

RESOURCES & LINKS: 

• Rich Course Creator - Your 6-step Roadmap to creating, launching & selling a profitable course.
• Xero - Sign up through my partner link for an exclusive Xero offer.
• Kajabi - Get an extra Bonus 30-minute 1-to-1 Strategy Session through my partner link.
• Manychat - Get 50% off for your first 2 months of Manychat Pro 
• Amazon links for tried, tested and loved (by me!) equipment, books and business essentials.

CONNECT WITH ME:

• Follow me on Instagram @iamnataliewebster 

SUBSCRIBE & REVIEW: 

If you enjoyed this episode, please subscribe to be notified for future episodes and take a moment to rate and review this Podcast. It would be so helpful and very much appreciated! Thank you!

Mentioned in this episode:

September AD

In this honest and personal episode, I’m opening up about a big decision - why I stopped taking my ADHD medication and what happened next. Spoiler: it’s not anti-medication, but it is about self-awareness, risk-taking, and coming back to myself as a business owner.

I share how medication impacted my emotional regulation, executive dysfunction, and - surprisingly - my decision-making and creativity in business. 

We also talk therapy, rejection sensitivity, and why sometimes the boldest move is trusting your intuition. 

If you’ve ever felt like the “rules” don’t quite fit you, this one’s a reminder that you’re allowed to do business and life your way.

Here are the highlights:

Introduction to ADHD Medication Journey (5:10)

Diagnosis and Initial Medication Experience (6:40)

Challenges in Changing Medication (10:27)

Impact on Business and Personal Life (16:51)

>>> Doors are OPEN for Rich Course Creator: https://natalie-watts.mykajabi.com/richcoursecreator

If you’re ready to work smarter not harder and stop exchanging your time for money, you need to create another income stream that doesn’t exchange your time for revenue. 

Rich Course Creator is your proven roadmap to creating, launching and selling a profitable online course - Six clear, proven steps, from Idea to Launch. 

Create it once, sell on repeat for years.

Let me help you fast-track the process so that you’ll quickly go from “just an idea” to having a profitable Course that helps you: Add another income stream; get more time back; Create more freedom in your life; be seen as the expert in your industry; And Earn while you live your life - your version of a ‘rich life’.

It’s possible for you my friend, and I’m here to help you - this round includes 6 x live support sessions with me, Natalie.

Enrol for your place here or DM me ‘RICH’ on Instagram @iamnataliewebster and get ready for your business to feel easier. Next year could look very different if you make the leap now!

RESOURCES & LINKS: 

• Rich Course Creator - Your 6-step Roadmap to creating, launching & selling a profitable course.
• Xero - Sign up through my partner link for an exclusive Xero offer.
• Kajabi - Get an extra Bonus 30-minute 1-to-1 Strategy Session through my partner link.
• Manychat - Get 50% off for your first 2 months of Manychat Pro 
• Amazon links for tried, tested and loved (by me!) equipment, books and business essentials.

CONNECT WITH ME:

• Follow me on Instagram @iamnataliewebster 

SUBSCRIBE & REVIEW: 

If you enjoyed this episode, please subscribe to be notified for future episodes and take a moment to rate and review this Podcast. It would be so helpful and very much appreciated! Thank you!

Mentioned in this episode:

September AD

In this episode, I’m back with part two of my takeaways from The Big Festoon - and yes, it involves sequins, breath-work, and a walking pad I still haven’t used. 

I’m sharing powerful insights from speakers at the event on cortisol addiction and nervous system regulation, PR that actually lands, and doing the scary thing now, not later.

You’ll hear the best bits on public speaking, making content that connects (yes, even with AI), and why inclusion at events should never be an afterthought. 

If you’ve ever felt resistance to doing something outside your norm, this one’s your nudge to say yes anyway.

Here are the highlights:

Insights on Stress and Safety (4:13)

The Importance of PR (6:44)

WTF Moments (10:51)

SMART Formula for Well-being (11:56)

Social Media and Authenticity (16:16)

Embracing Change and Taking Action (18:58)

Public Speaking and Inclusion (21:08)

>>> Doors are OPEN for Rich Course Creator: https://natalie-watts.mykajabi.com/richcoursecreator

If you’re ready to work smarter not harder and stop exchanging your time for money, you need to create another income stream that doesn’t exchange your time for revenue. 

Rich Course Creator is your proven roadmap to creating, launching and selling a profitable online course - Six clear, proven steps, from Idea to Launch. 

Create it once, sell on repeat for years.

Let me help you fast-track the process so that you’ll quickly go from “just an idea” to having a profitable Course that helps you: Add another income stream; get more time back; Create more freedom in your life; be seen as the expert in your industry; And Earn while you live your life - your version of a ‘rich life’.

It’s possible for you my friend, and I’m here to help you - this round includes 6 x live support sessions with me, Natalie.

Enrol for your place here or DM me ‘RICH’ on Instagram @iamnataliewebster and get ready for your business to feel easier. Next year could look very different if you make the leap now!

RESOURCES & LINKS: 

• Rich Course Creator - Your 6-step Roadmap to creating, launching & selling a profitable course.
• Xero - Sign up through my partner link for an exclusive Xero offer.
• Kajabi - Get an extra Bonus 30-minute 1-to-1 Strategy Session through my partner link.
• Manychat - Get 50% off for your first 2 months of Manychat Pro 
• Amazon links for tried, tested and loved (by me!) equipment, books and business essentials.

CONNECT WITH ME:

• Follow me on Instagram @iamnataliewebster 

SUBSCRIBE & REVIEW: 

If you enjoyed this episode, please subscribe to be notified for future episodes and take a moment to rate and review this Podcast. It would be so helpful and very much appreciated! Thank you!

Mentioned in this episode:

September AD

In this episode, I’m sharing my biggest takeaways from attending the Big Festoon event - just two days after my son came out of hospital. It was a whirlwind, but what I learned reminded me why I built this business in the first place: flexibility, impact, and doing things on your terms.

From why success is safe and money isn’t a dirty word, to how automations can keep your business running during life’s curveballs - I’m unpacking the standout messages from powerhouse speakers.

Whether you're building your first offer or refining your high-ticket sales, this episode is full of mindset shifts, strategy gems, and a gentle nudge to make sure you’re moving in the right direction, not just moving for the sake of it.

Here are the highlights:

My Son’s Hospitalisation (4:56)

The Big Festoon Event (6:02)

Key Takeaways from Dani Wallace's Talk (12:36)

Insights on Work-Life Balance (18:14)

Leah Gregory's Advice on Client Engagement (20:22)

Nick James' Perspective on Sales (22:37)

Darin Adams on Automation in Business (25:59)

>>> Doors are OPEN for Rich Course Creator: https://natalie-watts.mykajabi.com/richcoursecreator

If you’re ready to work smarter not harder and stop exchanging your time for money, you need to create another income stream that doesn’t exchange your time for revenue. 

Rich Course Creator is your proven roadmap to creating, launching and selling a profitable online course - Six clear, proven steps, from Idea to Launch. 

Create it once, sell on repeat for years.

Let me help you fast-track the process so that you’ll quickly go from “just an idea” to having a profitable Course that helps you: Add another income stream; get more time back; Create more freedom in your life; be seen as the expert in your industry; And Earn while you live your life - your version of a ‘rich life’.

It’s possible for you my friend, and I’m here to help you - this round includes 6 x live support sessions with me, Natalie.

Enrol for your place here or DM me ‘RICH’ on Instagram @iamnataliewebster and get ready for your business to feel easier. Next year could look very different if you make the leap now!

RESOURCES & LINKS: 

• Rich Course Creator - Your 6-step Roadmap to creating, launching & selling a profitable course.
• Xero - Sign up through my partner link for an exclusive Xero offer.
• Kajabi - Get an extra Bonus 30-minute 1-to-1 Strategy Session through my partner link.
• Manychat - Get 50% off for your first 2 months of Manychat Pro 
• Amazon links for tried, tested and loved (by me!) equipment, books and business essentials.

CONNECT WITH ME:

• Follow me on Instagram @iamnataliewebster 

SUBSCRIBE & REVIEW: 

If you enjoyed this episode, please subscribe to be notified for future episodes and take a moment to rate and review this Podcast. It would be so helpful and very much appreciated! Thank you!

Mentioned in this episode:

September AD

In this episode, I’m pulling back the curtain on something that’s completely shifted how I connect with my audience and sell my offers - getting vulnerable. 

From sharing my ADHD diagnosis to admitting it took me nine years to hit six figures, I’m talking about why showing the real behind-the-scenes stuff isn’t just brave - it’s good business.

I’ll walk you through how vulnerability builds trust, sparks engagement, and turns lurkers into loyal buyers. Plus, I’m sharing the messy, powerful truth about being a business owner who also happens to be a human. 

If you’ve been scared to show more of yourself, this episode is the permission slip you didn’t know you needed.

Here are the highlights:

Creating and Launching the "Rich Course Creator" (2:55)

The Impact of Vulnerability on Business Growth (3:46)

Personal Reflections and Business Transformation (8:58)

Overcoming Challenges and Achieving Success (14:54)

The Power of Vulnerability in Business (20:06)

Creating a More Authentic Business Approach (22:05)

>>> Doors are OPEN for Rich Course Creator: https://natalie-watts.mykajabi.com/richcoursecreator

If you’re ready to work smarter not harder and stop exchanging your time for money, you need to create another income stream that doesn’t exchange your time for revenue. 

Rich Course Creator is your proven roadmap to creating, launching and selling a profitable online course - Six clear, proven steps, from Idea to Launch. 

Create it once, sell on repeat for years.

Let me help you fast-track the process so that you’ll quickly go from “just an idea” to having a profitable Course that helps you: Add another income stream; get more time back; Create more freedom in your life; be seen as the expert in your industry; And Earn while you live your life - your version of a ‘rich life’.

It’s possible for you my friend, and I’m here to help you - this round includes 6 x live support sessions with me, Natalie.

Enrol for your place here or DM me ‘RICH’ on Instagram @iamnataliewebster and get ready for your business to feel easier. Next year could look very different if you make the leap now!

RESOURCES & LINKS: 

• Rich Course Creator - Your 6-step Roadmap to creating, launching & selling a profitable course.
• Xero - Sign up through my partner link for an exclusive Xero offer.
• Kajabi - Get an extra Bonus 30-minute 1-to-1 Strategy Session through my partner link.
• Manychat - Get 50% off for your first 2 months of Manychat Pro 
• Amazon links for tried, tested and loved (by me!) equipment, books and business essentials.

CONNECT WITH ME:

• Follow me on Instagram @iamnataliewebster 

SUBSCRIBE & REVIEW: 

If you enjoyed this episode, please subscribe to be notified for future episodes and take a moment to rate and review this Podcast. It would be so helpful and very much appreciated! Thank you!

Mentioned in this episode:

September AD

Building a business is hard. Building a business as a single mum? That’s a whole other level of challenge. In this episode, I’m sharing exactly how I juggled a full-time job, parenting solo, and growing a business from the ground up - without losing my mind in the process.

I’ll walk you through the exact strategies I used to find time, from working during lunch breaks to making the most of small pockets of the day. Plus, I’ll tackle the biggest myth that keeps so many people stuck: not having enough time. 

If you’re trying to balance business and life, this episode will give you the mindset shifts and practical tips you need to make it work.

Here are the highlights:

(3:18) National Working Mums Day and Personal Milestones

(4:33) Balancing Day Job and Business

(9:38) Transitioning to Self-Employment

(10:09) Maximising Time Efficiency

(16:35) Setting Priorities and Overcoming Excuses

>>> Doors are OPEN for Rich Course Creator: https://natalie-watts.mykajabi.com/richcoursecreator

If you’re ready to work smarter not harder and stop exchanging your time for money, you need to create another income stream that doesn’t exchange your time for revenue. 

Rich Course Creator is your proven roadmap to creating, launching and selling a profitable online course - Six clear, proven steps, from Idea to Launch. 

Create it once, sell on repeat for years.

Let me help you fast-track the process so that you’ll quickly go from “just an idea” to having a profitable Course that helps you: Add another income stream; get more time back; Create more freedom in your life; be seen as the expert in your industry; And Earn while you live your life - your version of a ‘rich life’.

It’s possible for you my friend, and I’m here to help you - this round includes 6 x live support sessions with me, Natalie.

Enrol for your place here or DM me ‘RICH’ on Instagram @iamnataliewebster and get ready for your business to feel easier. Next year could look very different if you make the leap now!

RESOURCES & LINKS: 

• Rich Course Creator - Your 6-step Roadmap to creating, launching & selling a profitable course.
• Xero - Sign up through my partner link for an exclusive Xero offer.
• Kajabi - Get an extra Bonus 30-minute 1-to-1 Strategy Session through my partner link.
• Manychat - Get 50% off for your first 2 months of Manychat Pro 
• Amazon links for tried, tested and loved (by me!) equipment, books and business essentials.

CONNECT WITH ME:

• Follow me on Instagram @iamnataliewebster 

SUBSCRIBE & REVIEW: 

If you enjoyed this episode, please subscribe to be notified for future episodes and take a moment to rate and review this Podcast. It would be so helpful and very much appreciated! Thank you!

Mentioned in this episode:

September AD

Ever wondered if Instagram is actually worth the effort? In this episode I’m sharing exactly how I used Instagram to grow my business, generate consistent income, and ultimately buy not just one - but two houses. 

From staying visible when others went quiet to leveraging Instagram for both services and course sales, I break down the strategies that turned a free app into my most powerful marketing tool.

I’ll walk you through how to build trust, create content that resonates, and actually convert followers into paying clients. Plus, I’ll share my biggest lessons on selling without feeling salesy and using Instagram in a way that feels fun instead of forced. 

If you’re ready to make social media work for you, this episode is packed with actionable insights!

Here are the highlights:

(3:11) The Journey to Homeownership

(4:59) Instagram as a Marketing Tool

(9:24) Monetising Content and Course Creation

(12:36) Adapting During the Pandemic

(15:25)Buying a Second House 

>>> Doors are OPEN for Rich Course Creator: https://natalie-watts.mykajabi.com/richcoursecreator

If you’re ready to work smarter not harder and stop exchanging your time for money, you need to create another income stream that doesn’t exchange your time for revenue. 

Rich Course Creator is your proven roadmap to creating, launching and selling a profitable online course - Six clear, proven steps, from Idea to Launch. 

Create it once, sell on repeat for years.

Let me help you fast-track the process so that you’ll quickly go from “just an idea” to having a profitable Course that helps you: Add another income stream; get more time back; Create more freedom in your life; be seen as the expert in your industry; And Earn while you live your life - your version of a ‘rich life’.

It’s possible for you my friend, and I’m here to help you - this round includes 6 x live support sessions with me, Natalie.

Enrol for your place here or DM me ‘RICH’ on Instagram @iamnataliewebster and get ready for your business to feel easier. Next year could look very different if you make the leap now!

RESOURCES & LINKS: 

• Rich Course Creator - Your 6-step Roadmap to creating, launching & selling a profitable course.
• Xero - Sign up through my partner link for an exclusive Xero offer.
• Kajabi - Get an extra Bonus 30-minute 1-to-1 Strategy Session through my partner link.
• Manychat - Get 50% off for your first 2 months of Manychat Pro 
• Amazon links for tried, tested and loved (by me!) equipment, books and business essentials.

CONNECT WITH ME:

• Follow me on Instagram @iamnataliewebster 

SUBSCRIBE & REVIEW: 

If you enjoyed this episode, please subscribe to be notified for future episodes and take a moment to rate and review this Podcast. It would be so helpful and very much appreciated! Thank you!

Mentioned in this episode:

September AD

What separates struggling entrepreneurs from those who consistently succeed? In this episode, I’m breaking down the five key traits that every successful business owner shares: mindset, fast decision-making, investing wisely, taking action, and staying consistent. 

These aren’t just theories - they’re patterns I’ve seen in my own journey and in the thousands of entrepreneurs I’ve mentored.

I’ll share why overthinking costs you money, how a growth mindset transforms setbacks into stepping stones, and why consistency (not hustle) is the real secret to long-term success. 

If you’re ready to level up and build a business that supports the life you want, this episode is packed with practical insights to help you make it happen.

Here are the highlights:

(1:19) Recovery from a Big Launch

(2:33) The Importance of Mindset in Business

(4:40) Patterns Observed in Successful Business Owners

(7:49) Investing in Knowledge 

(13:25) Taking Action

>>> Doors are OPEN for Rich Course Creator: https://natalie-watts.mykajabi.com/richcoursecreator

If you’re ready to work smarter not harder and stop exchanging your time for money, you need to create another income stream that doesn’t exchange your time for revenue. 

Rich Course Creator is your proven roadmap to creating, launching and selling a profitable online course - Six clear, proven steps, from Idea to Launch. 

Create it once, sell on repeat for years.

Let me help you fast-track the process so that you’ll quickly go from “just an idea” to having a profitable Course that helps you: Add another income stream; get more time back; Create more freedom in your life; be seen as the expert in your industry; And Earn while you live your life - your version of a ‘rich life’.

It’s possible for you my friend, and I’m here to help you - this round includes 6 x live support sessions with me, Natalie.

Enrol for your place here or DM me ‘RICH’ on Instagram @iamnataliewebster and get ready for your business to feel easier. Next year could look very different if you make the leap now!

RESOURCES & LINKS: 

• Rich Course Creator - Your 6-step Roadmap to creating, launching & selling a profitable course.
• Xero - Sign up through my partner link for an exclusive Xero offer.
• Kajabi - Get an extra Bonus 30-minute 1-to-1 Strategy Session through my partner link.
• Manychat - Get 50% off for your first 2 months of Manychat Pro 
• Amazon links for tried, tested and loved (by me!) equipment, books and business essentials.

CONNECT WITH ME:

• Follow me on Instagram @iamnataliewebster 

SUBSCRIBE & REVIEW: 

If you enjoyed this episode, please subscribe to be notified for future episodes and take a moment to rate and review this Podcast. It would be so helpful and very much appreciated! Thank you!

Mentioned in this episode:

September AD