Why sell millions of second-level domains when a mere 10,000 registrations can generate about $5 million in revenue?

That's the tack B2B registry operator .Tickets took.

They know that businesses won't think twice about paying $500 per domain if their main business is selling tickets to consumers. (Think massive industries like entertainment, transportation and sports.)

If you're an entrepreneur contemplating launching a top-level domain in the next ICANN round, this episode is a must-watch. But be warned: to launch a new top-level domain, entrepreneurs must have a "high threshold for unpredictability."