If you're a millennial, or someone who spends a lot of time on the internet - there's a high chance you've heard of a company called Buzzfeed...and there's an even higher chance you've done one of their infamous quizzes. The company was launched in 2006, and by the mid 2010's was a digital empire of viral videos, pop culture, listicles, irreverent news articles and more. They were the shining star of the digital landscape - they had cracked the code. But, this week, Buzzfeed has said that it has 'substantial doubt' about its ability to continue as a business. This comes after multiple rounds of lay offs in recent years. So, what's behind this epic rise and fall? Joining Emile to discuss is senior writer and head of audience at The Spinoff, Anna Rawhiti-Connell.