Chanda A. Bell and Christa Pitts, co-CEOs and founders of The Lumistella Company and the visionaries behind the Santaverse™ and The Elf on the Shelf®, to discuss the global sensation and beloved holiday tradition The 20th anniversary celebration includes a novel titled The Rise of Nicholas the Noble, a flurry of new games, experiences, must-have holiday products, original content and more to honor the milestone year  The Lumistella Company, creator of the internationally acclaimed Santaverse™ and The Elf on the Shelf®, is celebrating 20 years of the beloved holiday tradition that has made its mark on families and generations around the world. Alongside co-founders, CEOs and twin sisters Chanda A. Bell and Christa Pitts, we invite you to embrace the magic by learning more about The Elf on the Shelf and the immersive Santaverse, an enchanted story-driven world that brings new characters, places and entertainment to life year-round. From Bell's recent release of the middle grade novel The Rise of Nicholas the Noble to celebratory products, storylines, toys, games, experiences, partnerships and more, The Lumistella Company is sure to continue sparking joy to help families create lasting memories.Most recently, The Lumistella Company released a new friend of The Elf on the Shelf, Razzle the Celebration Snowman, who encourages fans of all ages to celebrate their own special occasions throughout the year. Created for the whole family, the company also announced its first video game inspired by the beloved Scout Elf titled The Elf on the Shelf®: Christmas Heroes, as well as a range of holiday must-haves, including a limited-edition 20th Anniversary Edition Box Set, Frost Pips™ elf babies, Elf Kits, original content, and so much more!!Written by 12x best-selling author Chanda A. Bell, The Rise of Nicholas the Noble unveils Santa’s untold origin story, sweeping readers into a breathtaking world of fantasy and wonder. This touching story highlights the importance of bravery, community and faith to protect the world from the dangers of evil.  

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