The Road To $1 Million

Ryan selected this coaching call from The One Percent to share on the podcast for a very specific reason. Cindy has been in business for 14 years but that whole time she was selling directly to businesses - she is just now getting started in the direct to consumer eCommerce world!

So of course she wonders, "is it too late now to change the whole business model?"  How can she pivot from B2B sales to selling directly on Amazon and Shopify?

After finding Ryan's book, 12 Months To $1 Million, she decided it was time to transition her business that has been making great products that help dogs stay healthy and heartstrong to the front facing world of social media, list building, and connecting more directly with her customers.

In this podcast Ryan coaches her to see that she is sitting on a potential multimillion dollar business if she follows the brand building playbook and her timing could actually be perfect in this still booming sector!

Want to join us at The Capitalism Conference at Austin, TX on April 2024? 

Get on the waitlist today at:

https://Capitalism.com/CapCon

To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:

http://www.Capitalism.com/Million

After some early sales momentum Austin he wonders how he can maintain this kind of growth in his brand.

His pistol holster company is off to a good start but now he is wondering if it is time to hire an ad agency and where he should put his focus to make the most sales - YouTube Shorts, Instagram, Facebook?

On this call in The One Percent Ryan & Greg both coach Austin into doubling down on what is already working and stress the importance of the depth of connections with his small audience, instead of aiming for the biggest the numbers.

With his higher price point and average checkout price he won't even have to generate as many sales per day to start moving towards a million dollar business, but Austin will have to go all in on creating captivating content and engaging with his audience.

Check out Austin's business Houdini Holsters at:

https://www.instagram.com/houdini_holsters/

Want to join us at The Capitalism Conference at Austin, TX on April 2024?  Get on the waitlist today at:

https://Capitalism.com/CapCon

To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:

http://www.Capitalism.com/Million

Kianna has been going viral on TikTok and now as a new member of The One Percent going through "The Grind" she wonders, how do I turn all of this content into a real brand?

With Bradley & Chelsey joining Ryan on the call from Maple + Lark (a Capitalism.com community $100k/mo success story) they share some advice as the owners of brand that was also building an audience before they actually had any products to offer.

In this case, the fastest way for her to grow her audience may actually be having 1 link that builds an email list and offering her first physical product as fast as possible, if she can dial in her ideal customer and initial line of products.

Several of her videos have had over 1 million views... but can she turn enough of these viewers into buyers to build a million dollar business?

Want to join us at The Capitalism Conference at Austin, TX on April 2024?

Get on the waitlist today at:

https://Capitalism.com/CapCon

To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:

http://www.Capitalism.com/Million

Tanicia is a mom building a brand for other women like herself who are into essential oils and wellness products. After joining The One Percent and going through The Grind Sprint she has now taken her first 11 sales!!

She almost didn't want to share this number on The One Percent call with Ryan because she thought this number sounded too low to be proud of, but Ryan reassures her that she is now on her way to having systems that will bring her in continued sales if she continues to do the work.

So how does she keep growing after this initial launch? How can she make sales without being too salesy? What kind of content should she make to engage with her audience? Ryan answers all these questions and more during this coaching session.

To join us at the next CapCon visit:

http://www.Capitalism.com/CapCon

To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:

http://www.Capitalism.com/Million

Luis is launching a brand for men who want to start a family and prioritize their health and wellbeing but he feels stuck wondering how to build an email list before his big launch.

With Bradley & Chelsey also on The One Percent from Maple + Lark (a Capitalism community $100k/mo success story) they share some advice from what they've learned around creating a successful pre-launch with a small audience.

Ryan recommends giving away a fitness program guide for free and documenting his own personal journey and the entrepreneurship journey of bringing physical products to the world.

The key to building his email list and audience will be transparency, authenticity, a bit of vulnerability, and creating some unique value for his niche - if he can do that he will have a growing list ready to buy whatever he has to offer!

To join us at the next CapCon visit:

http://www.Capitalism.com/CapCon

To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:

http://www.Capitalism.com/Million

Timestamps:

(0:06) - Episode Intro

(1:30) - Call With Luis Begins 

(2:30) - Luis Explains His Brand 

(3:10) - Feeling Overwhelm With Launching 

(3:30) - Brad & Chelsey Weigh In  Pre Launch Strategy

(5:10) - Creating Leverage With Investors And Manufacturing

(6:15) - How To Build An Audience 

(9:30) - Creating Content That Builds Email Leads

Ben Corkery may hit the million soon enough with his brand having some $2,000 days and $60k months.

But before all of that Ben started as a copywriter who offered to write Ryan a few free emails, then some paid writing work, and THEN he had the idea to build his own brand less than a year ago after coming to CapCon.

He decided to build a company called “F Bomb” (aka freedom bomb), a beef tallow skincare product and all purpose body balm that is aggressively marketed as "Not Vegan".

In this episode Ben shares how he applied his copywriting skills, and embraced controversy to create a bold brand, targeted towards a specific audience and start bringing in big sales from day one.

To join us at the next Capitalism Conference visit:

http://www.Capitalism.com/CapCon

To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:

http://www.Capitalism.com/Million

Not too long ago Bradley & Chelsey founded Maple + Lark a cotton rope basket and toy brand that offers elegant storage solutions and eco-friendly, handmade products for parents of young kids.

In 2 years they have gone from 0 to a staggering $100k/mo, and they did all of this while homeschooling 4 kids of their own!!

If your excuse is that you do not have the time to build a business... you should meet this husband and wife power couple!

This episode will show you that if you feel stretched for time and can only focus on what is really working, you can still have tremendous success. In fact, working parents can have an advantage because they aren't so distracted by endless potential business opportunities.

Bradley & Chelsey built a real community before they ever had a real product and made their future customers feel like they were shareholders in this brand, since the community was so invested in their success.

In this episode the couple shares their challenges in fulfilling orders, scaling, adding additional products to the product line. Ryan asks them to share their wins, challenges, and what their vision for the future of Maple + Lark will look like.

To join us at the next Capitalism Conference visit:

http://www.Capitalism.com/CapCon

To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:

http://www.Capitalism.com/Million

Timestamps

(0:30) - Ryan Introduces Bradley & Chelsey

(1:00) - Conversation In The One Percent Community Begins

(2:00) - Finding The Capitalism Community And Launching 1st Product

(5:15) - Using Social Media To A Product Launch

(7:30) - Converting Video Views And Leads Into Sales

(12:00) - Running Out Of Inventory And Almost Going Out Of Business

(17:30) - Starting Over To Double Down And Multiply Sales

(22:00) - When To Launch New Products & Knowing The Right Products

(28:00) - Scaling Up, Hiring Team Members,

(31:00) - Takeaways And Lessons Learned, To $1M And Beyond

Ryan started a brand with his friend Tomer Hen just so he could show everyone the brand building process.

Switch Supplements was started so the Capitalism community audience could follow along as Ryan & Tomer started a new brand and everyone could see how to get 4 products to 25 sales per day at a $30 price point to build a million dollar brand.

In this episode they share with you how they are building this company from the ground up so you can get guaranteed sales even if you don't have a finalized product and how you can continue building your email list even if you run out of inventory.

Want to try Ryan & Tomer's On Switch & Kill Switch products?

Visit:

http://switchsupplements.com/wait

To join us at the next Capitalism Conference visit:

http://www.Capitalism.com/CapCon

To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:

http://www.Capitalism.com/Million

Jake Lovasz recently cleared $50,000 in sales in ONE day when he released a new product, without spending any money on ads.

In this episode Jake shares everything that has gone wrong and gone right over the last 18 months to scale his brand from 0 to $250k/mo.

He expects to do about $5M in 2023 after some strategic investing from The Capitalism Fund which helped him scale even faster. He recently joined The One Percent community group live to answer questions and share his journey to and beyond $1 million.

No matter what market you are in and no matter the product, the strategies here can help anyone scale a 7-figure brand.

To join us at the next CapCon visit:

http://www.Capitalism.com/CapCon

To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:

http://www.Capitalism.com/Million

Timestamps

(0:00) - Ryan Episode Introduction

(2:20) - Call With Jake Begins 

(2:50) - The Last 6 Months, Getting To $250k/Mo In Sales 

(8:10) - How Jake Released A New Product That Generated $50k In One Day 

(13:00) - Dealing With Negative Comments Online And Embracing Controversy 

(16:30) - Thoughts On Releasing New Products That Grow The Overall Brand 

(19:20) - Ryan's Takeaways And Conclusion

80% of Ryan's job is telling people what NOT to do when it comes to building million dollar businesses.

Oftentimes entrepreneurs want to complicate the brand launching process to start building an audience and take sales by building a complicated website or working with an expensive agency.

So in this episode Ryan tells Rob not to pursue the route that he is thinking about going, which can be difficult to hear.

Rob is launching a rucksacking brand feels overwhelmed and not quite sure where to put his focus.

Ryan gives him some clarity by bringing him back to the roadmap to build a million dollar business by keeping it simple.

To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:

http://www.Capitalism.com/Million

Timestamps

(0:00) - Ryan Episode Introduction 

(1:50) - Call With Rob Begins 

(2:20) - Rob Is Getting Ready To Run His First Ads 

(3:00) - Overwhelmed By Analysis Paralysis 

(4:10) - Understanding What Will Give Your Customers The Most Value 

(5:30) - Amazon Focus Vs. Shopify Focus 

(8:15) - How To Overcome The Feeling Of Overwhelm 

(9:40) - Getting Stuck With Shopify Designers 

(11:00) - Product Photos Vs. Website Design

(13:00) - Ryan Conclusion & Takeaways