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Steve Cody joins On Top of PR host Jason Mudd to discuss Steve’s book, “The ROI of LOL,” and how effective comedy within the workplace is.


Guest:

Steve is the author of “The ROI of LOL: How Laughter Breaks Down Walls, Drives Compelling Storytelling, and Creates a Healthy Workplace.” He’s also a comedian, climber, and dog lover, but not necessarily in that order.

Five things you’ll learn from this episode:

1. What compelled Steve to write “The ROI of LOL” 
2. The reaction of comedy in the workplace
3. Why humor/laughter is so important for companies 
4. How a company can measure the ROI of LOL
5. Where the implementation of comedy in an organization can occur

Quotables

• “We conduct a lot of due diligence ahead of time. We understand what the guidelines and guardrails are for each organization's culture.” - Steve Cody
• “When in doubt, leave it out.” - Steve Cody
• “Consumers trust corporations more than anyone else right now. I think that means that we’re in a weird place right now.” - Jason Mudd
• “I’m a big believer that a fun work environment is not only going to be a better place to work but it's also going to generate more creativity and innovation within the organization.” - Jason Mudd
• “It has to be authentic. It has to be meaningful.” - Steve Cody

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About Steve Cody

Steve Cody is a multifaceted individual, blending his love for climbing, comedy, and writing. From summiting the highest peaks in Africa and Europe to raising over $50,000 for charities through stand-up comedy shows, he finds pride in diverse accomplishments. Additionally, as a writer, he contributes to Inc.com, maintains a daily blog, and has made notable appearances on CNBC, MSNBC, NPR, and other prominent media outlets, as well as authoring his book: "The ROI of LOL." 

Guest’s contact info and resources:

• Connect and learn more about Steve Cody on LinkedIn.
• Follow Steve Cody on “X”

Additional Episode Resources:

• WSJ: Why Is Everyone So Unhappy? 
• The ROI of LOL

Additional Resources from Axia Public Relations:

• Listen to more episodes of the On Top of PR podcast.
• Find out more about Axia Public Relations.

Disclosure: One or more of the links we shared here might be affiliate links that offer us a referral reward when you buy from them.

Support the show

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
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