Run the Numbers

The ROI of OKRs (and Advice on Building Analytics Teams) with Sisense CFO Alyssa Shadinger


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Alyssa Shadinger, CFO of Sisense, sits down with CJ in this episode for a masterful deep dive on building and scaling analytics teams and perfecting the art of the OKR (Objectives and Key Results). They discuss the optimal structure for data and analytics teams and where they should sit within the org. Alyssa explains how Sisense clarified their data models for more accurate self-service reporting, how the company maps their analysts to different teams, and where the costs of this should sit in the P&L. Then CJ and Alyssa delve into OKRs, the biggest challenge to their success, the role of finance in helping the rest of the company define them, and the necessity of linking them to measurable financial outcomes. They also talk about the optimal number of OKRs that an org should have, and other tips for achieving them.

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SPONSORS:

RemoFirst is a full-service Employer of Record solution that handles all your global employment needs. RemoFirst can help you navigate the maze of regulations and logistical challenges to onboard employees and contractors from anywhere in the world and streamline payroll, taxes, and compliances. Get two months free on EOR fees for your first hire in any country by visiting RemoFirst.com/metrics.

Mercury is the fintech ambitious companies use for banking and all their financial workflows. With a powerful bank account at the center of their operations, companies can make better financial decisions and ensure that every dollar spent aligns with company priorities. That's why over 100K startups choose Mercury to confidently run all their financial operations with the precision, control, and focus they need to operate at their best. Learn more at mercury.com.

Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group and Evolve Bank & Trust®; Members FDIC.

NetSuite provides financial software for all your business needs. More than 40,000 companies have already upgraded to NetSuite, gaining visibility and control over their financials, inventory, HR, eCommerce, and more. If you're looking for an ERP platform ✅, head to NetSuite https://netsuite.com/metrics and get the CFO’s Guide to AI and Machine Learning.

Operators Guild is where the best CEOs, CFOs, VPs of finance, and BizOps leaders in the business connect, network, and grow together. Built by operators for operators, this members-only community is home to more than 1000 of the most elite high-growth operators in the world. Experience connection and knowledge share with professionals who understand you like no one else does. Learn more and apply at operators-guild.com.

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TIMESTAMPS:

(00:00) Preview and Intro

(01:38) Sponsor – RemoFirst | Mercury

(04:06) Where Data and Analytics Should Sit Within an Org

(09:52) If BI Should Start as an Engineering Function at an Early-Stage Company

(11:53) Delineating Between Systems Management Versus Actual Data Work

(14:11) How to Go About Building Out the Analytics Team

(16:31) Sponsor – NetSuite | Operators Guild | Maxio

(20:15) Business Partnering Versus Self-Service

(23:46) The Role of the BI Team in Clarifying Definitions

(24:28) How Sisense Maps Analysts to Different Teams

(26:27) Where the Cost of These Analysts Should Sit in the P&L

(27:09) The Biggest Challenge to OKRs

(29:50) The Role of Finance in Helping Groups Come Up with OKRs

(30:52) The ROI of OKRs

(31:49) Why OKRs Should Be Visible to the Entire Org

(32:24) The Right Number of OKRs

(33:53) Why Some OKRs Just Disappear Mid-Year

(35:49) Who Should Be Responsible for Reporting on OKRs

(36:36) Baking OKRs into Your Weekly Cadence

(37:15) Long-Ass Lightning Round: Hiring Mistakes

(42:26) Advice to Younger Self

(43:10) Finance Software Stack

(44:23) Craziest Expense Story



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Run the NumbersBy CJ Gustafson

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