The Ryan Holtz Show

A true black-owned Candian success story. Imagine going from the beautiful waters of Trinidad all the way to Loblaws store shelves. Let me introduce you to Sweet N'Nice Ice Cream. Andrew McBarnett which is one of the owners of this amazing Canadian ice cream brand joins me to chat about the origins of this wonderful ice cream that was started by his grandfather Charles back in the 1940s. We chat about how you can take your food brand and make it so appealing that the large retail grocery stores will give you a shot at the almighty shelf space. This business is not for the faint of heart, but so worth it! Sit back, grab some ice cream and listen to a wonderful Canadian black business story. There is truly something in this episode for everyone!

About Sweet N' Nice Ice Cream
Neale's Sweet N Nice ice cream, a brand that originated in 1940s Trinidad and Tobago, restarted in Canada with just two flavors; Mango and Coconut and fully relaunched in 2017. It was through the passion of bringing our Granddad's ice cream flavors back to life, and creating a family legacy, that this remarkable product was reborn.

After months of painstakingly taking the original home-made recipe through industrial trials and also working with the University of Guelph, Sweet N Nice launched in the Toronto market to about 20 stores
Following the initial launch, the founding family Team Developed and launched new flavors; Rum and Raisin (to popular demand) and Guava Passion Fruit and have now expanded to more chains such as Sobeys, Freshco, Foodland.

Two of the founding team, first cousins and grand-children of Charles Alfred Neale, appeared on CBC's Dragons' Den show on the 11th February 2015 on the Family Day episode, introducing to the Dragons and all of Canada the Sweet N Nice Ice Cream family story.

Check out Sweet N' Nice on Instagram.

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The queen of online courses, Amy Porterfield dropped by the show to chat about what motivated her to help women sitting in a cubicle realize their voice and expertise matter, but also that they can generate an income and living from their corporate experience! Amy and I also chat about some of her comments that got misplaced and misunderstood around the Black Lives Matter and George Floyd situation. Amy speaks from the heart about why diversity and inclusion matter and the steps she is taking in her own business to empower and champion people from all walks of life to become their full selves on purpose! I enjoyed having Amy on the show and we talked about what actually gets her up each day and how we can both use our talents and empathy to impact the world in a positive way!

Show Notes:

00:35 – Intro of Amy
02:35 – Amy Porterfield explains why the pandemic is the perfect time to take the leap
04:35 – Why your voice truly matters  & how Amy Porterfield found hers
06:30 – Why it is ok to feel doubt, but why it is not ok to do nothing about it
08:30 – Amy Porterfield's thoughts on ClubHouse and how you can leverage it for your business
11:35 – Amy Porterfield gives props to the Ryan Holtz Show Podcast
13:50 – ClubHouse Roasting with Amy's Husband and Ryan's Wife
16:00 – Amy's Instagram in 2014 and her Brand Refinement
17:20 – Amy had a hard time showing her personal life, has to be mindful as her audience wants that
18:15 – How does  Ryan try to extract the best out of Amy
19:11 – How Amy trains herself to be vulnerable and how she speaks to the women in the cubicle
19:41 – Why showing up to polished can disconnect you from your audience
21:00 – Amy's eyebrows ( And Why Ryan Should have Nicole Walters on the RHS Podcast)
22:25 – How to find YOUR audience and ideal client…How to truly find your tribe
25:00 – Why Joe Rogan is a unicorn
26:15 – Why you should never chase unicorns and figure out your lane awesome
26:47 – Amy is NOT passionate about digital courses, but she is happy why the digital courses work
28:30 – Lack of BLACK hosted podcasts
29:00 – Our show's whole goal
31:40 – Amy talks about her mistake on the George Floyd issue
32:45 – Why being  a beacon of hope is needed
33:20 – Amy Porterfield addresses the lack of diverse people on her podcast and audience
35:30 – Why victimizing and generalizing is terrible
37:33 – Why there are so many opportunities for diverse podcast hosts and content creators
38:00 – Amy's crusade to shine a light on diversity and the opportunity in the course creation sector
40:30 – Why Amy Porterfield lost customers when she stepped up and spoke out
42:50 – Amy Porterfield gives me a compliment on my interview skills and why I should create a course on this
43:50 – Why Amy Porterfield thinks not preparing questions is lazy but has now changed her opinion
45:00 – Ryan's tactics on creating a podcast course
47:00 – Closing remarks

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Who is Amy Porterfield?
Amy Porterfield is an online marketing expert and the host of the top-ranked podcast, Online Marketing Made Easy. Before building a multi-million dollar digital course business, Amy worked with Peak Performance Coach, Tony Robbins, where she oversaw the content team and collaborated on ground-breaking online marketing campaigns. Through her bestselling courses and popular podcast, Amy's action-by-action approach proves that even the newest online entrepreneurs can bypass the overwhelm, and instead generate exciting momentum as they build a business they love.

Check out Amy and all of her great resources and podcast here.

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Follow Me On ClubHouse: @RyanHoltz

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Link To Study: here

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Could you imagine creating a hot sauce that is loved by celebrities like Harry Potter aka Daniel Radcliffe, Jeff Goldbloom, Whiz Khalifa and so many more?! Well, Heartbeat Hot Sauce Co-Founder, Al Bourbouhakis did and in this episode walks us through a bit of his journey from Sous Chef to the founder of one of the biggest hot sauce brands known. Even Hot Ones, a massive show on YouTube picked up their hot sauce for their highly curated hot wings show.

Enjoy this episode as it will walk you through how to have a dream, execute on it, and then further make it into something you could only imagine! Hard work, focus and the ability to handle rejection are all apart of this story!

The episode is sponsored by: Heartbeat Hot Sauce.

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From FIRED to BOSS LADY! Heather Monahan joins me to teach you how to create confidence that you never knew you had in circumstances that you never wanted! Heather Monahan is a force when it comes to personal development and corporate change! Whether she is gracing a Ted stage or chillin with Gary Vaynerchuk, she is always on the move! I wanted to invite Heather to the show as I feel she can help EMPOWER you with the confidence you need to live and be your full self on purpose! Enjoy and as always, let me know what your biggest takeaways are!

Heather's Bio:

Heather Monahan is a best-selling author, keynote speaker, entrepreneur, and founder of Boss In Heels. Having successfully climbed the corporate ladder for nearly 20 years, Heather Monahan is one of the few women to break the glass ceiling and claim her spot in the C-suite. As a Chief Revenue Officer in Media, Heather Monahan is a Glass Ceiling Award winner, named one of the Most Influential Women in Radio in 2017, and Thrive Global named her a Limit Breaking Female Founder in 2018.

Heather's new book Confidence Creator shot to #1 on Amazon's Business Biographies and Business Motivation lists the first week it debuted on Amazon. Heather is a confidence expert and is currently working with Fortune 500 companies and professional sports to develop confidence in the workplace and on the court. She's also a member of Florida International University's Advisory Council to further serve as a mentor and leader in the South Florida Community. Heather and her son Dylan reside in Miami.

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Founder of Reebok, Joe Foster drops by the show to chat about how he created a $4 BILLION dollar company by building a brand that made retailers want to carry his product. Joe joined me via Skype from his home in France to talk about the journey of founding Reebok all the way to writing his TELL-ALL book titled "Shoe Maker". You can pick up a copy of his book here.

Shownotes:

1:00 – intro of Joe Foster, founder of Reebok
2:40 – why Joe stayed behind the brand
3:38 – Joe's book "The Shoe Maker"
6:00 – Why Joe decided to write a book now
10:15 – Where Reebok came from
14:00 – How Joe would use social media to build a brand in 2021
15:45 – Why podcasts are a business and taking over normal media
19:10 – Reebok's sponsorship of Cardi B
20:00 – How Reebok picks their influencers
22:00 – Reebok and Jane Fonda
22:20 – How Covid had moved society 10 years forward
24:45 – Would Joe Foster hedge his bet on passion or curiosity?
28:00 – Passion is what is needed
29:20 – Why Joe substituted his poor sales skills with a great story brand to help attract customers
31:19 – He needed to answer the question: WHY Reebok?
35:04 – What makes Joe Foster more special than any other human?
36:40 – Luck vs being able to see a great opportunity (LUCK)
39:20 – 1979 EDMONTON COMMONwealth games was a big break
41:59 – What makes the world small
42:20 – Only a small fraction of the people in the world make the decisions that impact the world

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Merry Christmas & Happy Holidays! Sending you all love and prosperity. If you need anything, reach out!

Why you should stay CURIOUS and NOT PASSIONATE! Welcome to the #StayCuriousSeries where I will debunk topics, things, and ideas that kind of make us go "HUH"? Curiosity is in all of us and was extremely prevalent in our childhood. It is the constant teaching and "assembly line" culture and system that sometimes tends to make us forget that we should ask more questions and #StayCurious!

If someone you know needs to hear this message, please be kind and share it with them! 🙂

– #TeamHoltz

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A great honour for me to have Seth Godin aka The Godfather of Marketing as a guest on the show. Seth has served as a major source of wisdom, inspiration, and strategy in my career as a marketer. As Seth says: "Marketing is making things better by making better things" and that is the mantra I have adopted into my work for clients at Ryan Holtz Marketing for years. Seth and I had a wonderful conversation that went from his early days getting rejected all the way to how he has become a 19 book best selling author. I hope you enjoy this episode and please share it with your friends and family! Much love, #TeamHoltz

Reach out to Seth and check out his new book "The Practice", here.

Seth Godin's Bio
Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world.

Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!).

By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.

In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both.

Show Notes:

02:30 – Seth's Inspiration behind his blog
03:30 – Inspiration is a learned behavior
04:30 – Ryan welcomes Seth to the show
05:30 – Seth responds to his own emails and has ZERO staff
06:00 – Seth does not watch tv or do most social media
06:30 – Why Seth hates being hustled
07:19 – Seth's TED Talk on clarinet and assembling the clarinet
08:00 – Why Seth suggests doing one thing worth listening too
09:00 – Seth goes against the culture
10:00 – Why Ryan loves Seth
10:25 – How Seth overcame 800 rejection letters and how he uses CBT (Cognitive behavioral therapy)
11:30 – Seth does not think cold calling works
12:30 – How Seth processed the NO's as NOT RIGHT NOW
13:25 – How Seth gives without the expectation
14:00 – Seth's new book called the Practice
14:35 – Why Seth feels you cannot say you suck at something until you put thousands of hours into a craft
15:25 – Having a job that gives you FREEDom ultimately allowing you to solve interesting problems
16:25 – Seth's new book is motivated by getting people to feel emotional about shipping great work
18:00 Why Seth Godin roasts interviewers and keeps his personal side private
19:19 – Seth grew up North of Toronto
19:50 – Why Ego is a trap
20:45 – Seth's goal for people who read the book called "The Practice"
21:45 – Importance of developing a practice
22:10 – Why Seth never does marketing consulting for clients
23:10 – Multiple types of marketing and how to get a career in the industry
24:00 – Marketing is making things better by making better things
25:00 – Seth Godin's prediction for the future of the podcast
25:48 – Don't start a podcast until you get to episode 100
26:30 – How to get guests on your podcast and how to work the ladder
27:30 – Why Seth feels having a podcast with guests is easier for the podcast host
28:10 – Why Seth likes The Ryan Holtz Show
28:40 – How Seth knows whether a podcast host is showing up with generosity
29:50 – The purpose of the podcast is to earn trust and get leverage, not make money
30:00 – Power of podcasting and the medium to use your voice
32:10 – Seth pokes fun at Ryan for COVID19 statement
33:40 – Why Seth Godin is a great podcast guest
34:45 – Why Ryan loves to sink or swim
35:09 – Seth Godin chats about Virgin founder, Richard Branson and some other celebrities
37:08 – Importance of doing your homework
37:30 – Seth Godin's thoughts about COVID-19 ( Seth said for the first time in his life, he witnesses people realizing they are all going to die at the same time )
40:15 – Last question for Seth
40:49 – Closing remarks and how to reach out to Seth

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