This week we  are discussing the Ryan Lochte controversy after the 2016 Rio Olympics. Can Lochte can recover from this crisis? What are the long-term implications of losing these sponsorships? How can Lochte turn this around and limit further damage? Will he be baned from swimming? We discuss all this and more with Ken Ungar, president of national sports marketing agency CHARGE and author of the book "Ahead of the Game: What Every Athlete Needs to Know About Sports Business". Ken Ungar is a seasoned veteran and has appeared in the past on ESPN, Fox Business, Good Morning America, CNBC and more and offers an insiders opinion on the Lochte controversy!