The SaaS Academy Podcast

"You don’t rise to your goals; you fall to your systems."

🧠 Want to learn more SaaS growth strategies? Join our free SaaS Summit newsletter for exclusive insights and tactics from top founders.

➤ https://www.saasacademy.com/jointhesummit

Join Matt Verlaque as he sits down with Dan Go, high-performance coach to entrepreneurs, to unpack why fitness is the ultimate growth strategy - and how building better systems for your body leads to success in every area of life. From mindset shifts to practical tactics, Dan shares the real playbook for leveling up your health without slowing down your business.

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Timestamps

00:00 – Meet Dan Go

02:17 – From High School Dropout to High-Performance Coach

06:29 – Why Sleep Is the Real Secret Weapon

10:45 – Hacking Momentum: Exercise, Nutrition, and Identity

16:08 – How Entrepreneurs Are Leaving Gains on the Table

20:34 – The “Body Dashboard” Every Founder Should Build

26:12 – Why Entrepreneurs Overcomplicate Getting Fit

32:09 – Burn, Build, Sustain: Dan’s System for Transformation

39:48 – How Entrepreneurs Can Win Against "Busy Life" Excuses

47:02 – The Shift From Goal-Obsessed to Process-Driven

55:26 – Scaling Fitness Content Like a SaaS Business

1:04:51 – How Dan Built an Audience of 1 Million+

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Check out Matt on:

➤ Personal Website: https://www.mattverlaque.com/

➤ Twitter/X: https://x.com/mattverlaque

➤ Instagram: https://www.instagram.com/mattverlaque/

➤ LinkedIn: https://www.linkedin.com/in/matt-verlaque/

Check out Johnny on:

➤ Personal Website: https://www.thejohnnypage.com/

➤ Instagram: https://www.instagram.com/johnnypage13/

➤ LinkedIn: https://www.linkedin.com/in/johnnypage/

Check out SaaS Academy on:

➤ YouTube: https://www.youtube.com/@saasacademy/

➤ Instagram: https://www.instagram.com/saasacademy/

➤ LinkedIn: https://www.linkedin.com/company/saasacademy

➤ Twitter/X: https://x.com/saasacademy

➤ Facebook: https://www.facebook.com/SaaSAcademy/

➤ Website: https://www.saasacademy.com/

➤ Apple: https://podcasts.apple.com/podcast/id1718719323

➤ Spotify: https://spotify.com/show/05gCHHhhpmDxaFacza6Qpo

“Every word that leaves your mouth is helping or hurting - nothing is neutral.”

🧠 Want to learn more SaaS growth strategies? Join our free SaaS Summit newsletter for exclusive insights and tactics from top founders.

➤ https://www.saasacademy.com/jointhesummit

Join Matt Verlaque in a dynamic conversation with Phil M Jones - author of Exactly What to Say and creator of the most listened-to audiobook in Audible’s history. From building his first business at 14 to training leaders in over 800 industries, Phil unpacks the psychology of influence, the power of “magic words,” and how intentional language can reshape teams, sales, and leadership. This episode is packed with frameworks, practical scripts, and a new way to think about conversations - at work and in life.

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Timestamps

00:00 – Meet Phil M Jones: Master of Language & Influence

04:12 – Why His Audiobook Broke Records

09:38 – The Psychology of a Tiny Book with Big Impact

14:45 – Custom Editions and Scaling Like Tabasco Sauce

19:30 – From Car Washing to Leadership at 18

25:20 – Finding the “Magic Words” That Stick

31:55 – Big Ideas vs. Proven Methods

38:00 – The “Three Options” Framework for Decision-Making

44:40 – The Power of Labels in Communication

51:13 – How to Build a Culture of Trusted Feedback

58:03 – Influence Without Authority: Do This First

1:04:11 – Progress Over Finish Lines

1:11:45 – Master the Moment, Not the Words

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Check out Matt on:

➤ Personal Website: https://www.mattverlaque.com/

➤ Twitter/X: https://x.com/mattverlaque

➤ Instagram: https://www.instagram.com/mattverlaque/

➤ LinkedIn: https://www.linkedin.com/in/matt-verlaque/

Check out Johnny on:

➤ Personal Website: https://www.thejohnnypage.com/

➤ Instagram: https://www.instagram.com/johnnypage13/

➤ LinkedIn: https://www.linkedin.com/in/johnnypage/

Check out SaaS Academy on:

➤ YouTube: https://www.youtube.com/@saasacademy/

➤ Instagram: https://www.instagram.com/saasacademy/

➤ LinkedIn: https://www.linkedin.com/company/saasacademy

➤ Twitter/X: https://x.com/saasacademy

➤ Facebook: https://www.facebook.com/SaaSAcademy/

➤ Website: https://www.saasacademy.com/

➤ Apple: https://podcasts.apple.com/podcast/id1718719323

➤ Spotify: https://spotify.com/show/05gCHHhhpmDxaFacza6Qpo

“I didn’t have a Stanford degree. I had a garage, a beanbag, and a dream.”

🧠 Want to learn more SaaS growth strategies? Join our free SaaS Summit newsletter for exclusive insights and tactics from top founders.

➤ https://www.saasacademy.com/jointhesummit

Join Matt Verlaque as he sits down with Matt Prados, founder and CEO of Review Wave (now Aloha), to unpack his bootstrapped journey, lessons from venture debt, and how AI is reshaping the future of healthcare practices.

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Timestamps

00:00 – Meet Matt Prados: CEO of Aloha

02:37 – The Pain and Power of Being an Entrepreneur

05:55 – Core Values or Bust

10:04 – Selling the Vision (Without Selling It)

13:42 – Who You Become > What You Build

17:58 – Learning in Public

22:11 – Dan Martell and the $500K Education

25:39 – Building the Business Beyond Reviews

29:43 – The Aloha Era Begins

34:48 – When AI Proves You Wrong

39:21 – Why He’s Launching a Fund

43:47 – A Legacy He Can Be Proud Of

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Check out Matt on:

➤ Personal Website: https://www.mattverlaque.com/

➤ Twitter/X: https://x.com/mattverlaque

➤ Instagram: https://www.instagram.com/mattverlaque/

➤ LinkedIn: https://www.linkedin.com/in/matt-verlaque/

Check out Johnny on:

➤ Personal Website: https://www.thejohnnypage.com/

➤ Instagram: https://www.instagram.com/johnnypage13/

➤ LinkedIn: https://www.linkedin.com/in/johnnypage/

Check out SaaS Academy on:

➤ YouTube: https://www.youtube.com/@saasacademy/

➤ Instagram: https://www.instagram.com/saasacademy/

➤ LinkedIn: https://www.linkedin.com/company/saasacademy

➤ Twitter/X: https://x.com/saasacademy

➤ Facebook: https://www.facebook.com/SaaSAcademy/

➤ Website: https://www.saasacademy.com/

➤ Apple: https://podcasts.apple.com/podcast/id1718719323

➤ Spotify: https://spotify.com/show/05gCHHhhpmDxaFacza6Qpo

"You just have to ask."

🧠 Want to learn more SaaS growth strategies? Join our free SaaS Summit newsletter for exclusive insights and tactics from top founders.

➤ https://www.saasacademy.com/jointhesummit

Join Matt Verlaque as he sits down with Chris Ronzio, founder and CEO of Trainual, to discuss celebrity partnerships, Facebook ad strategies, and his journey from a failed launch to SaaS success.

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Timestamps

00:00 Meet Chris Ronzio: Founder of Trainual

02:30 Landing Daymond John + Celebrity Influence 101

09:20 From $10K MVP to SaaS Struggles

16:45 The 2018 Relaunch That Changed Everything

23:10 Winning With Facebook Ads + Small CAC Thinking

30:40 B2B Doesn’t Have to Be Boring

36:50 The Power of Creative Risk + Founder-Led Marketing

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Check out Matt on:

➤ Personal Website: https://www.mattverlaque.com/

➤ Twitter/X: https://x.com/mattverlaque

➤ Instagram: https://www.instagram.com/mattverlaque/

➤ LinkedIn: https://www.linkedin.com/in/matt-verlaque/

Check out Johnny on:

➤ Personal Website: https://www.thejohnnypage.com/

➤ Instagram: https://www.instagram.com/johnnypage13/

➤ LinkedIn: https://www.linkedin.com/in/johnnypage/

Check out SaaS Academy on:

➤ YouTube: https://www.youtube.com/@saasacademy/

➤ Instagram: https://www.instagram.com/saasacademy/

➤ LinkedIn: https://www.linkedin.com/company/saasacademy

➤ Twitter/X: https://x.com/saasacademy

➤ Facebook: https://www.facebook.com/SaaSAcademy/

➤ Website: https://www.saasacademy.com/

➤ Apple: https://podcasts.apple.com/podcast/id1718719323

➤ Spotify: https://spotify.com/show/05gCHHhhpmDxaFacza6Qpo

"The magic is creating the container for relationships."

📖 Join the Wait List for our new book!

➤ https://softwarebook.com/

Join Dan Martell, Johnny Page, and Matt Verlaque as they sit down to discuss the launch of their new book, what running a 10/10 event looks like, and the future of SaaS Academy.

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Timestamps

00:00 Introduction to the New Book Launch

00:47 The Importance of Customer Conferences

05:52 Strategies for Successful Event Planning

11:50 Leveraging Customer Experiences for Content

18:03 Creating Community and Connection

23:51 Common Mistakes in Event Planning

29:51 Final Thoughts and Encouragement

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Check out Matt on:

➤ Personal Website: https://www.mattverlaque.com/

➤ Twitter/X: https://x.com/mattverlaque

➤ Instagram: https://www.instagram.com/mattverlaque/

➤ LinkedIn: https://www.linkedin.com/in/matt-verlaque/

Check out Johnny on:

➤ Personal Website: https://www.thejohnnypage.com/

➤ Instagram: https://www.instagram.com/johnnypage13/

➤ LinkedIn: https://www.linkedin.com/in/johnnypage/

Check out SaaS Academy on:

➤ YouTube  @SaaSAcademy 

➤ Instagram] (https://www.instagram.com/saasacademy/ )

➤ [LinkedIn] (https://www.linkedin.com/company/saasacademy)

➤ [Twitter / X] (https://x.com/saasacademy)

➤ [Facebook] (https://www.facebook.com/SaaSAcademy/)

➤ [Website] (https://www.saasacademy.com/)

➤ [Apple] (https://podcasts.apple.com/ph/podcast...)

➤ [Spotify] (https://open.spotify.com/show/05gCHHh...)

"If you talk to an outsource company and they can kick off development for you or kick off a project next week, that's a massive red flag for me."

👉🏻 Want a 3-step action plan to help scale your SaaS?

Book a FREE growth session (https://www.saasacademy.com/scalenow?...)

Join Johnny Page and Graeme Barlow, Founder and CEO of Iversoft, a world-class software development agency that specializes in mobile and emerging technologies.

This episode dives deep into 🚀

- The good, bad, and best practices of Outsourced Development.

- How a founder’s job is to find the people who will solve the problems, not to solve it themselves.

- How to clear product ownership and spend time on preparation before starting development.

- The best way to build a network of trusted technical advisors.

...and more.

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Timestamps

00:00 Introduction and Setting the Stage

02:10 The Good, the Bad, and Best Practices of Outsourcing Development

03:36 When to Consider Outsourcing and Different Engagement Models

08:21 Choosing the Right Engagement Model

16:57 Building a Successful Relationship with an Outsourced Development Team

24:08 Beware of Agencies Promising Quick Turnaround Times

25:06 Learning from Mistakes

25:25 The Importance of Outsourced Development Teams

28:15 The Current State of AI and Its Impact

32:42 Building with No Code Solutions

38:56 Avoiding the Linchpin Trap

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Check out Graeme on:

➤ Personal Website: https://www.graemebarlow.com/

➤ Twitter/X: https://x.com/graemebarlow

➤ Instagram: https://www.instagram.com/graemebarlow/

➤ LinkedIn: https://www.linkedin.com/in/graemebarlow

Check out SaaS Academy on:

➤ YouTube  @SaaSAcademy 

➤ Instagram] (https://www.instagram.com/saasacademy/ )

➤ [LinkedIn] (https://www.linkedin.com/company/saasacademy)

➤ [Twitter / X] (https://x.com/saasacademy)

➤ [Facebook] (https://www.facebook.com/SaaSAcademy/)

➤ [Website] (https://www.saasacademy.com/)

➤ [Apple] (https://podcasts.apple.com/ph/podcast...)

➤ [Spotify] (https://open.spotify.com/show/05gCHHh...)

"You're going to have to hire great people."

👉🏻 Want a 3-step action plan to help scale your SaaS?

Book a FREE growth session (https://www.saasacademy.com/scalenow?...)

Join Matt Verlaque and Geoff Roberts, CEO and founder of Outseta, The all-in-one platform to build SaaS and membership businesses.

This episode dives deep into 🚀

- How staying small allows for less bureaucracy and politics in a company.

- How they manage a remote and asynchronous team.

- How Outseta is able to pay their team $210,000/yr while allowing the team to work between 1 and 5 days a week.

...and more.

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Timestamps

00:00 Staying Small and Hiring Great People

11:06 Outseta's Unique Compensation Model

19:03 Supporting Early-Stage SaaS Businesses

26:28 The Power of Ownership

28:37 Enriching Lives and Operating with Minimal Meetings

32:48 Rhythms and Asynchronous Work

36:56 Pricing Model and Challenges

41:35 Bootstrapping and Near-Death Experiences

53:43 Success: $10 Million Business and Impact

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Check out Geoff on:

➤ Company Website: https://www.geoffsmarketingexperiments.com/

➤ Marketing Experiments: https://www.geoffsmarketingexperiments.com/

➤ Personal Website: https://geoffrobertswrites.com/

➤ Twitter/X: https://x.com/geofftroberts

➤ LinkedIn: https://www.linkedin.com/in/geoffrobertsmarketing/

Check out SaaS Academy on:

➤ YouTube  @SaaSAcademy 

➤ Instagram] (https://www.instagram.com/saasacademy/ )

➤ [LinkedIn] (https://www.linkedin.com/company/saasacademy)

➤ [Twitter / X] (https://x.com/saasacademy)

➤ [Facebook] (https://www.facebook.com/SaaSAcademy/)

➤ [Website] (https://www.saasacademy.com/)

➤ [Apple] (https://podcasts.apple.com/ph/podcast...)

➤ [Spotify] (https://open.spotify.com/show/05gCHHh...)

"I think you can do more with less these days."

👉🏻 Want a 3-step action plan to help scale your SaaS?

Book a FREE growth session (https://www.saasacademy.com/scalenow?...)

Join Johnny Page and Scot Chisholm, CEO and Founder of Classy, a fundraising platform for nonprofit organizations that got acquired by GoFundMe in 2022. Over the course of 10 years as CEO, he grew the company from $0 to $1B+ in valuation; managed a 300 person team, and raised over $200M from investors.

Timestamps

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Check out Scot on:

➤ Website: https://joinhighland.com/

➤ Personal Website: https://scotchisholm.com/

➤ Instagram: https://www.instagram.com/scotchisholm/?hl=en

➤ LinkedIn: https://www.linkedin.com/in/scotchisholm/

Check out SaaS Academy on:

➤ YouTube @SaaSAcademy

➤ Instagram] (https://www.instagram.com/saasacademy/ )

➤ [LinkedIn] (https://www.linkedin.com/company/saasacademy)

➤ [Twitter / X] (https://x.com/saasacademy)

➤ [Facebook] (https://www.facebook.com/SaaSAcademy/)

➤ [Website] (https://www.saasacademy.com/)

➤ [Apple] (https://podcasts.apple.com/ph/podcast...)

➤ [Spotify] (https://open.spotify.com/show/05gCHHh...)

"Let the market pull you. You have to be so nimble. You're lucky if you can block a punch in the beginning."

👉🏻 Want a 3-step action plan to help scale your SaaS?

Book a FREE growth session (https://www.saasacademy.com/scalenow?...)

Join Matt (@mattverlaque) and Dan Uyemura, CEO and Founder of PushPress, a complete gym management platform built by gym owners, for gym owners. At PushPress, they're sole focus is providing painless member management and billing solutions to CrossFit gyms, boutique gyms, and personal trainers.

Timestamps

00:00 The Journey of Pushpress

07:31 The Challenges of Being a Founder

19:03 Building Trust and Providing Value

25:19 The Process of Evaluating Ideas

31:35 Pricing and Packaging Strategy

33:33 Pricing Strategies for Customer Retention

36:52 Building a Strong Team and Culture

37:51 The Keeper Test: Identifying Valuable Employees

45:45 Building Long-Term Value: The Key to Success

51:31 Finding the Right Investors: Alignment is Key

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Check out Dan on:

➤ Website: https://www.pushpress.com/

➤ Instagram: https://www.instagram.com/danielsan/

➤ LinkedIn: https://www.linkedin.com/in/danuyemura/

Check out SaaS Academy on:

➤ YouTube  @SaaSAcademy  | Instagram] (https://www.instagram.com/saasacademy/ ) | [LinkedIn] (https://www.linkedin.com/company/saasacademy) | [Twitter / X](https://x.com/saasacademy) | [Facebook] (https://www.facebook.com/SaaSAcademy/) | [Website](https://www.saasacademy.com/) | [Apple](https://podcasts.apple.com/ph/podcast...) | [Spotify (https://open.spotify.com/show/05gCHHh...)

"Great writing starts from a great brief, which starts from great strategy."

👉🏻 Want a 3-step action plan to help scale your SaaS?

Book a FREE growth session (https://www.saasacademy.com/scalenow?...)

Join Matt (@mattverlaque) and John Doherty, founder of EditorNinja, a content editing agency that edited 3,000,000+ words in its first 18 months on how to write copy that makes MILLIONS of dollars.

Timestamps

00:00 The Importance of Strategy and Briefs in Great Writing

05:44 Finding the Right Pricing Model for Agencies

06:13 The Key to Entrepreneurial Success

09:07 Managing Performance and the Person

19:23 The Power of Storytelling and Vivid Language in Writing

22:50 Crafting Captivating Headlines

25:17 Effective Call-to-Action Language

33:10 The Importance of a Great Brief and Strategy

34:57 Hiring and Managing Writers

36:45 The Value of Paid Test Projects

38:06 The Misconception of Ready-to-Publish Content

41:36 The Cost of Hiring Writers

43:03 When to Hire a Dedicated Writer

44:22 The Role of a Marketing Manager in a Small SaaS Company

48:37 Budgeting for Marketing

50:03 The Need for a Cash Buffer

53:19 The Significance of Gross Profit in Pricing Decisions

54:42 The Drawbacks of Hourly Pricing

55:12 The Benefits of Project-Based Pricing

57:30 Using Pricing as a Funnel Filter

01:03:07 Considerations for Offering Services in a SaaS Business

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Check out John on:

➤ Twitter: https://x.com/dohertyjf

➤ Website: https://editorninja.com/

➤ Personal Website: https://www.johnfdoherty.com/

➤ LinkedIn: https: https://www.linkedin.com/in/johnfdoherty/

Check out SaaS Academy on:

➤ YouTube/ @SaaSAcademy | Instagram] (https://www.instagram.com/saasacademy/ ) | [LinkedIn] (https://www.linkedin.com/company/saasacademy) | [Twitter / X](https://x.com/saasacademy) | [Facebook] (https://www.facebook.com/SaaSAcademy/) | [Website](https://www.saasacademy.com/) | [Apple](https://podcasts.apple.com/ph/podcast...) | [Spotify (https://open.spotify.com/show/05gCHHh...)