The biggest problem you have to scale your business is: Nobody Knows You.
In this podcast, I explain in detail how to build your thought leadership and how to turn it into a lead machine for your business. As I wrote a book recently, called Nobody Knows You so, I can share deep insights into all the mechanics of building and surfacing your expertise. We'll turn your expertise into market leadership Content of this video:
Nobody Knows You: how to fix it, where to focus
Thought leadership models
Layered Thought leadership approach (for lead gen)
Building the content machine
How to build volume warfare
Lead generation approaches want to learn more check out: www.michaelhumblet.com
Michael Humblet is obsessed with designing, building, training and scaling sales machines and founder of Chaomatic, School of Sales and The House of Spark, focused on accelerating revenue growth. Michael is the author of Nobody Knows You. The book that explains how to fix the most basic issue to scale your issue. He is also the host of The Sales Acceleration Show, a sales and marketing focused Q&A show on how to accelerate your business.