What are the winning strategies to scale your B2B business on Linkedin? 

I invited Erendiz Ates, CEO of AZ-Solutions and Linkedin Ambassador to ask him all the questions that executives keep asking me:   

Links mentioned in the episode

 https://www.az-solutions.be/contact/ 

https://www.linkedin.com/in/erendizates/ 

Learn More = Sell More

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Pricing is a key element in your go to market. Laurent-David, CEO of Pricingpact, joins the Sales Acceleration show to discuss how to build the ultimate software pricing. He covers many topics like value-based pricing, pricing levels, Pricing strategies, how to find the right price point, pricing for start-ups & scale-ups,...  

The 3 approaches to pricing are: 

- A cost-plus approach, looking at the cost and adding a margin on top 

- Competitive based pricing, looking at your competitors and tune your pricing based on these 

- Value-based pricing, understand the perceived value of your product and from there deduct the price 

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Cold calling is an art form and it was time an expert came to the our podcast show to discuss this in detail. Philippe Lehouck is the CEO & founder of Outbound Partners. Before starting with outbound partners he founded and ran several large cold call centers. 

Philippe takes us deep into the setup of the cold call, how to measure it, how to set up the team, GDPR, KPI’s and performance...and so much more, difference between inbound and cold calling, setting up call scripts...  

Links mentioned in this episode: https://www.outbound.partners/

Learn More, sell more  go to www.michaelhumblet.com and www.schoolofsales.org

watch the movie on my youtube channel My Channel Here http://bit.ly/michaelhumblet_yt

Dado  co-founded Speakersbase which is an online platform where you can find and book public speakers. He takes us through the founding story but he also covers tons of practical advice 

here are some questions Dado answers: 

- How should you approach your stage presence 

- How can you create thought leadership as new form of marketing in B2B. 

 - How to get on a stage 

- How to start and scale yourself 

- How much should you ask 

- Creating stage experiences

 - Balance entertainment versus information -

 ...  On top he just wrote a book on corporate venturing - you can find it here: https://www.corporateventuring.co 

Links mentioned in the episode  

https://www.speakersbase.com/ 

https://www.duvalunionconsulting.com/ 

https://www.diekeure.be/nl-be/profess...  

Learn More, sell more  go to www.michaelhumblet.com and www.schoolofsales.org

watch the movie on my youtube channel My Channel Here http://bit.ly/michaelhumblet_yt

How can you scale your business through partnerships.? The whole dilemma of going faster with a channel or indirect sales is one that keeps returning as strategic GTM question. Selling through partners is a very scaleable model however you have to put all the elements in place to be successful like the right sales team, the right pricing model, etc... 

Ewout Meyns, CEO and founder of Piesync joins the Sales Acceleration show to discuss how he scaled his company without sales. No SALES? Indeed, that is a strong claim, listen to show to figure out what he means as Piesync is sold only through partnerships.

Resources mentioned in this episode: 

www.saastr.com

https://www.piesync.com/

If you want to learn more about sales & marketing go here: https://michaelhumblet.com/

For even more video's check out youtube: https://www.youtube.com/michaelhumblet

How to create a personal brand that blends with your company brand? Jelle Verdoodt, founder of studio sunday joins the sales acceleration show to discuss building community, creating brand DNA, storytelling and staying true to yourself. 

Resources mentioned in this episode

@jelleverdoodt (Instagram handle)

https://www.studiosunday.be/

https://www.garyvaynerchuk.com/

https://lewishowes.com/

book: Meditations by Marcus Aurelius

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www.michaelhumblet.com

Rien van den Bosch, the co-founder of Kooach,  joins the Sales acceleration show to discuss how you can leverage events and training to scale your business. We talk about the pitfalls that you need to avoid and cover lots of pragmatic advice like: should you charge (and how much) for your event, how to leverage your community, how to implement trainings, and much more….  

Resources mentioned in this episode:

www.kooach.be 

https://revenueboulevard.com/

Classic learning models don’t work anymore. We have been teaching the wrong things. Loren Roosendaal, founder of Kowingo joins the sales acceleration show to discuss how you can leverage gamification to accelerate and deepening the learning of your staff.

Joris Noreillie is one of the best Freelance CFO’s that I have met that focuses on Saas business that are in scale-up phase. In this episode we go in detail about a CFO view on your business from fund raising, sales, financial KPI’s, measurement, quantitative approaches to marketing and Churn.