The impact of Design on sales is underestimated by many companies. Although this will make the difference between good and great. Successful brands are based on authenticity, drawn from real achievements, real strengths, and real emotions that are alive and well at all levels of any organization. Too often leaders see branding merely serving to make your brand, product of service look attractive. Lorena Kempeneer joins the Sales Acceleration show to discuss what the opportunity and risks are of design. At ‘Rosehip & Raspberry’ we focus on the power of design for the transformation of service, culture, communities and business. The search of how we can maximize the impact of your brand message combined with translating your true brand values creates your brand foundation. Once you have built a strong Identity and a reputation through the consistent delivery of your brand, you’ll automatically see how your brand can evolve or even expand.