In this episode of the Fitness + Technology Podcast, Bryan O’Rourke shares his webinar with Hilary McGuckin and Sarah Harris from Keepme.ai as they explore how the modern fitness sales funnel is evolving—and what that means for fitness operators, marketers, and tech providers alike. In their conversations, they unpack:

• The biggest challenges fitness businesses face today with consumer acquisition and retention.
• Surprising insights from Keepme’s latest research on changing consumer behaviors.
• How AI, personalization, and automation can reshape the funnel.
• Real-world success stories and future-proof strategies you can apply now.

Whether you’re a gym owner, supplier, or fit tech innovator, this discussion is packed with insights to help you stay ahead in a fast-changing landscape.

To view the slideshow, visit: https://www.slideshare.net/slideshow/the-sales-funnel-consumer-behaviors-challenges-opportunities/278835947

One Powerful Quote:

6:56: “Humanize and futurize simultaneously.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

4:21: Bryan opens the webinar with Hilary and Sarah discussing the landscape. 

7:38: Sarah and Hilary discuss the key challenges, opportunities, and pain points a part of the modern sales journey.

11:28: Sarah and Hilary share their findings on changing consumer behaviors.

16:09: Sarah and Hilary speak on the top of the sales funnel as a result of changing consumer behaviors. 

19:47: Sarah and Hilary speak on technology and automation for successful future-proof strategy. Bryan gives his feedback.

25:23: Sarah and Hilary talk about real-world success stories.

28:05: Bryan inquires with Sarah and Hilary on the gap in adoption between competitors.

30:39: Bryan asks Sarah and Hilary on their future predictions. 

38:01: Sarah and Hilary respond to the key friction point to operations adopting these tools. 

40:35: Sarah and Hilary respond to first engagement with a new client. 

42:56: The three answer a question on community based and hyper-localized marketing assets for individual locations. 

Bullet List of Resources:

https://www.keepme.ai/

Guest Contact Information:

https://www.linkedin.com/in/hmcguckin/

https://x.com/McguckinHi67189

https://www.linkedin.com/in/sarahharris33/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163