The Sales Spark

By Jason Barnaby

The Sales Spark Podcast ignites sales leadership transformation by equipping executive sales leaders with practical mindset strategies, storytelling techniques, and team culture insights that free the... more

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FAQs about The Sales Spark:

How many episodes does The Sales Spark have?

The podcast currently has 8 episodes available.

The Sales Spark episodes:

September 22, 2025 From Football Fields to Fractional Sales Leadership: Lessons in Building Scalable Sales Systems
In this game-changing episode, Jason Barnaby sits down with fractional sales leader Evan Triggs to explore the journey from elite athlete to sales leadership expert. This isn't just another sales conversation - it's a masterclass in leveraging relationships, building scalable systems, and the mindset shifts required to go from individual contributor to executive leader.
Schedule a FREE Discovery Call with Jason: https://www.firestartersinc.net/contact
KEY POINTS:
🔥 Why former athletes often excel in sales (and the 3 traits that matter most)
🔥 How to transition from founder-led sales to scalable systems
🔥 The power of relationships in building world-class sales teams
🔥 Why goal setting beats talent every single time
🔥 The fractional sales leadership model that's transforming businesses
🔥 How to work yourself out of a job (and why that's the goal) 🔥 The difference between simple sells and strategic enterprise sales
📲 CONNECT WITH JASON:
Website: https://www.firestartersinc.net/
LinkedIn: https://www.linkedin.com/in/jason🔥-barnaby-252a68/ Instagram: https://www.instagram.com/firestartersinc/
📲 CONNECT WITH EVAN:
"The Coach's Take" Podcast: https://www.linkedin.com/company/coach-s-take-podcast?trk=public_profile_experience-item_profile-section-card_subtitle-click
LinkedIn: https://www.linkedin.com/in/evan-triggs
TIMESTAMPS: 0:00 Introduction and Welcome 1:15 From Football to Sales - The Athletic Foundation 4:10 The Three Pillars of Sales Success 8:00 Cell Phone Sales War Stories 12:00 The Eli Lilly Experience 15:30 The Angie's List Goldmine Years 20:24 Building Systems That Scale at FleetWatcher 25:08 Leadership Lessons from Rapid Growth 30:02 Why Fractional Sales Leadership 32:28 The Three-Step Founder Sales Framework 35:47 Rapid Fire Questions 40:05 The One Match Philosophy
RECOMMENDED BOOKS MENTIONED:
📚 "The Little Red Book of Sales" by Jeffrey Gitomer
📚 "Fanatical Prospecting" by Jeb Blount
📚 "Extreme Ownership" by Jocko Willink
📚 "Building a StoryBrand" by Donald Miller

📚 "The Challenger Sale" by Matthew Dixon and Brent Adamson
#SalesLeadership #FractionalSales #SalesCoaching #Leadership #BusinessGrowth #SalesStrategy #Entrepreneurship #StartupSales #SalesManagement #PersonalDevelopment

...more
43min
September 08, 2025 Stop Pitch Slapping & Puking
In this fired-up episode, fractional sales leader Jason Barnaby exposes the two most toxic behaviors destroying sales relationships: LinkedIn pitch slapping and the dreaded "show up and throw up" sales approach. This isn't just another sales training video; it's a passionate wake-up call for anyone guilty of these relationship-killing tactics, plus the proven strategies that actually build trust and close deals.

Schedule a FREE Discovery Call with Jason: https://www.firestartersinc.net/contact

KEY POINTS:
🔥 The 5-step LinkedIn pitch slap pattern (and why it fails every time)
🔥 Why Jason deletes connections who pitch slap in DMs 🔥 The corporate sales disaster story that cost a 3-year opportunity
🔥 How "show up and throw up" kills even the best prospects 🔥 The two ears, one mouth philosophy for sales success
🔥 Research strategies that build real relationships
🔥 Why curiosity beats product knowledge every time
🔥 The sacred nature of time in sales conversations
🔥 How to prepare for meetings that actually convert
🔥 Questions that uncover real pain points and build trust
🔥 Follow-up strategies that exceed expectations
🔥 Why sales is relational and relationships require work
📲 CONNECT WITH JASON:
Website: https://www.firestartersinc.net/
LinkedIn: https://www.linkedin.com/in/jason🔥-barnaby-252a68/
Instagram: https://www.instagram.com/firestartersinc/
...more
22min
September 06, 2025 From Beer Sales to Life Lessons: How Vulnerability and Authenticity Drive Sales Success
In this deeply personal episode, Jennifer Chapman shares her incredible sales journey from crushing it in the beer and wine industry to rebuilding her career after a major stroke at 34. This isn't just another sales success story - it's a raw conversation about vulnerability, resilience, and how authentic relationships drive real sales results.
Schedule a FREE Discovery Call with Jason: https://www.firestartersinc.net/contact
KEY POINTS:
🔥 How Jennifer went from retail sales to crushing it in the beer/wine industry for 8 years
🔥 The moment she told her future boss "I'm terrified to say yes" and got hired anyway
🔥 Why showing up consistently beats any sales script or technique
🔥 How a stroke at 34 completely shifted her perspective on success
🔥 The vulnerability that landed her the perfect sales role after running her own business
🔥 Why emotional intelligence is the new competitive advantage in sales
🔥 The importance of having mentors and being willing to borrow belief
📲 CONNECT WITH JASON:
Website: https://www.firestartersinc.net/
LinkedIn: https://www.linkedin.com/in/jason%F0%9F%94%A5-barnaby-252a68/
Instagram: https://www.instagram.com/firestartersinc/
📲 CONNECT WITH JENNIFER:
LinkedIn: https://www.linkedin.com/in/jenniferchapmanleadershipcoach/
...more
55min
September 05, 2025 Torching Your WhatIfAbouts
In this powerful episode, Jason Barnaby introduces his groundbreaking concept of "What If Abouts" - the limiting beliefs that kill your sales success within 45 seconds. This isn't just another mindset episode; it's a raw, honest look at the mental fire extinguishers that keep us stuck and afraid, and exactly how to overcome them.
Schedule a FREE Discovery Call with Jason: https://www.firestartersinc.net/contact

KEY POINTS:
🔥 How What If Abouts extinguish your fire in just 30-45 seconds
🔥 The definition of What If Abouts and why they're so tenacious
🔥 Jason's personal What If About that nearly stopped his business
🔥 The geometry teacher story that created years of limiting beliefs
🔥 Why "I'm a math idiot" was actually undiagnosed vision problems
🔥 The two-sided exercise that transforms fear into fuel
🔥 How to literally burn your fears for cathartic breakthrough
🔥 The Riley Hospital story: speaking to PhD doctors despite imposter syndrome
🔥 Why What If Abouts are like bullies and how to fight back 🔥 The power of striking the match and torching fear
📲 CONNECT WITH JASON:
Website: https://www.firestartersinc.net/
LinkedIn:https://www.linkedin.com/in/jason%F0%9F%94%A5-barnaby-252a68/
Instagram: https://www.instagram.com/firestartersinc/
...more
24min
August 01, 2025Imposter Syndrome & Mindful Selling with Ashley Cuellar | Ep. 003
What does it take to make 75 cold calls a day for 90 days straight before getting your first sale? Sales coach Ashley Beck Cuellar lived it and turned that grit into a $49 million career. In this episode, Ashley shares her incredible journey from brutal cold calling in 2007 to building Sales Spark Coaching and growing her LinkedIn following by 10,000+ in just 18 months.KEY POINTS:
How to survive 90 days of cold calling rejection and come out stronger
Why ADHD can actually be a sales superpower (catalog technique included)
The mindset shift that separates good salespeople from great ones
LinkedIn growth strategy: 1,500 to 12K followers in 18 months (no bots!)
How yoga and meditation improve sales performance
Why "change the message or change the channel" when prospects don't respond
The power of saying yes to unexpected opportunities
How to turn authenticity into your biggest competitive advantage

📲 CONNECT WITH JASON:
Website: https://www.firestartersinc.net/
LinkedIn: https://www.linkedin.com/in/jason%F0%9F%94%A5-barnaby-252a68/
Instagram: https://www.instagram.com/firestartersinc/
📲 CONNECT WITH ASHLEY:Website: https://salessparkcoaching.com/
LinkedIn: https://www.linkedin.com/in/ashley-beck-cuellar/
Yoga Studio: https://indyyogastudio.com/
...more
44min
July 14, 2025The Hidden Crisis in Sales Leadership (My Depression Story) | Ep. 002
In this episode, Jason shares his deeply personal story of receiving foreclosure papers while battling undiagnosed depression for over two years. This raw, honest conversation breaks down the stigma around mental health in leadership and provides hope for anyone struggling in silence.
WHAT YOU'LL LEARN:
How depression can silently destroy a leader's effectiveness for years
The warning signs of high-functioning depression that most people miss
Why memory gaps and cognitive changes signal serious mental health issues
How to recognize when "normal" thoughts become dangerous
The life-changing impact of proper mental health treatment
Why vulnerability is essential for authentic leadership
Practical steps to take if you're struggling with similar challenges

Website & Social:
Website: ⁠FireStartersTribe.com⁠
LinkedIn: ⁠Jason Barnaby⁠
Instagram: ⁠@firestartersinc⁠

#MentalHealth #SalesLeadership #Depression #ExecutiveCoaching
...more
20min
June 30, 2025The 75-25 Rule That Transforms Sales Results | EP.001
In this power-packed inaugural episode, Jason Barnaby welcomes 19-year sales veteran and NFL referee Bryan Neale for a conversation that will fundamentally shift how you think about sales success.
WHAT YOU'LL LEARN:
The 75-25 rule that reveals the true value of your expertise
Why building internal foundation beats learning external tactics
The A.I.D. Framework for unshakeable sales performance
How fractional sales leadership is revolutionizing business growth
The one simple tool that makes everyone's life better

📲 CONNECT WITH JASON:
🔥 Website: https://firestarterstribe.com/
🔥 LinkedIn: https://www.linkedin.com/in/jason%F0%9F%94%A5-barnaby-252a68/
🔥 Instagram: https://www.instagram.com/firestartersinc/

📲 CONNECT WITH BRYAN:
⚡ Blind Zebra: https://blind-zebra.com/
⚡ LinkedIn: https://www.linkedin.com/in/bryanneale/

#SalesSuccess #FractionalSales #SalesLeadership #BusinessGrowth
...more
41min
June 16, 2025How Selling Newspapers at 11 Changed My Life! | Ep. 000
Welcome to Sales Spark Podcast! Host Jason Barnaby shares his sales journey from childhood newspaper carrier to VP of Sales, revealing the foundation of "actionable inspiration" that will transform your sales approach.
WHAT YOU'LL LEARN:
The power of reframing sales conversations to focus on helping others.
Why listening skills are the #1 area where salespeople fail.
How to develop "actionable inspiration" in your daily sales practice.
The podcast format designed to accelerate your sales growth.
Core areas that separate good salespeople from great ones.

Website & Social:
Website: FireStartersTribe.com
LinkedIn: Jason Barnaby
Instagram: @firestartersinc

#SalesTraining #ActionableInspiration #SalesSuccess #ProfessionalGrowth
...more
5min

FAQs about The Sales Spark:

How many episodes does The Sales Spark have?

The podcast currently has 8 episodes available.