The SalesStar Podcast

By SalesTechStar

The SalesStar Podcast, hosted by SalesTechStar serves to feature the best of B2B and Technology Sales!... more

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FAQs about The SalesStar Podcast:

How many episodes does The SalesStar Podcast have?

The podcast currently has 235 episodes available.

The SalesStar Podcast episodes:

November 26, 2021Episode 105: Biggest Sales Enablement Trends and Challenges with Mert Yentur, CEO and Founder at Pitcher AG
Mert Yentur, CEO and Founder at Pitcher AG, a leading provider of mobile sales enablement and content management for field sales and marketing teams shared a few thoughts on his startup journey and the future of B2B sales enablement in this episode of the SalesStar Podcast:
Key topics covered:
Sales Enablement Trends and Challenges that are being seen across B2B sales, globally

Changes to the sales-marketing approach in business-to-business

What it takes to drive a unified vision and prospect approach

How should sales leaders structure their teams and processes to optimize sales efforts
...more
17min
November 19, 2021Episode 104: CMO Best Practices with Kevin Tate, Chief Marketing Officer at Clearbit
Kevin Tate, CMO at Clearbit, a marketing data engine that helps drive customer interactions shared his top CMO moments and marketing best practices in this episode of the SalesStar Podcast:
Key topics covered:
Biggest concerns for digital marketers today

Martech best practices that B2B marketers need to pay more attention to

Biggest trends in B2B marketing to get ready for

Driving marketing impact as a CMO
...more
16min
November 12, 2021Episode 103: B2B Optimization and Engagement Strategies with Chris Tranquill, Chief of Strategy at Khoros
Chris Tranquill, Chief of Strategy at Khoros, shared a few thoughts on B2B optimization and engagement strategies;
Key topics covered:
B2B Customer Engagement Strategies - Top Lags Teams Face

Using the right metrics to measure engagement and ROI

Marketing and Sales automation that help drive customer engagement
...more
12min
November 05, 2021Episode 102: B2B Marketing and MarTech Learnings with Michelle Lisowski, Global Director, B2B Marketing at Uber
Michelle Lisowski, Global Director, B2B Marketing at Uber, a global innovator known best for its ride hailing and delivery services is here to share a few observations and trends on what it takes to drive marketing success in an evolving marketplace;
Key topics covered:
What helps drive better marketing and martech collaboration?

Must-have qualities for B2B marketers

Martech suggestions and optimization tips

The future of B2B marketing and martech
...more
18min
October 29, 2021Episode 101: Evolving Trends in Sales and Salestech with Amy McClain, Senior Manager of Sales Enablement, Calendly
Amy McClain, Senior Manager of Sales Enablement at Calendly a leading meeting scheduling tool joined as our guest in this episode of the SalesStar Podcast to share a few salestech trends impacting B2B sales:
Key topics covered
Sales technologies that are becoming crucial in B2B sales and why

What sales leaders need to do to boost sales training and salestech best practices

Diversity and women in tech and B2B sales
...more
15min
October 22, 2021Episode 100: Tools and Technologies that Help Drive Better Team Efforts: with Shawn Herring, VP Marketing at PandaDoc
Shawn Herring, VP Marketing at all-in-one document workflow automation platform, PandaDoc joins us in this episode to share a few highlights on PandaDoc’s Zoom app launch and what it takes to succeed in B2B marketing;
Key topics covered:
How all in one document automation platforms enable team efforts across functions

Tools and technologies that help address challenges at the workplace especially in sales and marketing teams

Thoughts on the evolution of martech-salestech today
...more
17min
October 15, 2021Episode 99: Paroma Sen of SAP speaks with Paroma Sen of SalesTechStar.com on the Importance of DEI in B2B Marketing and Sales
Paroma Sen of SAP speaks with Paroma Sen of SalesTechStar.com on the Importance of DEI in B2B Marketing and Sales:
Key topics covered:
Growing importance of DEI culture in the B2B marketplace

What drives stronger DEI cultures in tech?

Why sales and marketing leaders need to focus on building diversity in hiring

*This episode was pre-recorded on Women's Day
...more
16min
October 15, 2021Episode 98: Intent Data is Crucial to B2B Sales and Marketing: with Mike Burton, Co-Founder & SVP Data Sales, Bombora
Mike Burton, Co-Founder & SVP Data Sales, at Bombora, a leading provider of Intent data for B2B sales and marketing teams shared a few observations surrounding the growing importance of intent data in B2B sales and marketing today:
Key topics covered:
Key observations surrounding the use of intent data in B2B sales and B2B marketing

Why B2B sales and marketing need to bank on behavioral insights today

Changing data trends in business-to-business today

The future of martech and salestech
...more
12min
October 08, 2021Episode 97: B2B Marketing Trends and the Changing Face of the B2B CMO: with Dave Dabbah, CMO, CleverTap
Dave Dabbah, CMO at CleverTap, an AI-powered customer engagement and retention platform that enables businesses to drive better customer retention was our guest in this episode of the SalesStar Podcast powered by SalesTechStar.com; Dave shared a few thoughts on the evolving role of the CMO and the biggest trends in B2B marketing today:
Key topics covered:
Evolution of B2B marketing teams and the office of the CMO

Long-term changes in B2B marketing set in motion because of the long-drawn Covid-19 pandemic!

What makes marketing more performance-driven?
...more
17min
October 01, 2021Episode 96: B2B Sales Intelligence Trends and Best Practices with James Isilay, CEO at Cognism
James Isilay, CEO at Cognism, one of the world's leading sales intelligence platforms shared a few top data and intelligence trends consuming B2B sales in this episode of the SalesStar Podcast (powered by SalesTechStar.com!).
Key topics covered:
Top business and sales intelligence trends of today that are changing the game for global sales teams

Enhancing overall sales strategies and sales processes with better sales intelligence

What should sales people be keeping in mind to ensure they don’t suffer from lags like disparate data or the inability to draw the right insights and processes from their sales intelligence
...more
16min

FAQs about The SalesStar Podcast:

How many episodes does The SalesStar Podcast have?

The podcast currently has 235 episodes available.