David Raab, founder and CEO of the Customer Data Platform Institute, a vendor-neutral organization that educates marketing and sales teams about customer data joins us to discuss the importance of CDPs in Sales.
In this episode, we cover:
How and why Sales teams should manage or own the use of the organization CDP
How CDPS help reduce friction between Marketing and Sales
Tips on how Sales teams can use CDPs to drive Account-based selling
How Sales teams can use CDPs to accelerate business revenue