It’s a trying time for the world at large, given the extent of damage Covid-19 is causing on homes, families and economies. But as they say, the show must go on! In this episode, Rob Sharland, Global Sales Vice President of Audiens, a Customer Data Platform joins us to discuss:
Biggest technology-sales challenges faced in the industry!
How Marketing and Sales has evolved over the years
How CDPs enable better optimization of processes for Marketing and Sales
How leading marketing and sales teams use their martech/salestech to improve their outreach
Why CDPs should be part of a typical martech/salestech stack?
Best ways for tech sales teams to be creative in ensuring a better overall customer experience?
Additional tips/thoughts given the ongoing global coronavirus pandemic – tips for businesses and teams struggling to work through the uncertainty01