The Samuna KC Podcast

1. What is a personal brand? Find out your niche.
Breaking through an obsolete idea of who I am supposed to be and challenging the status quo was something I always did. Now I am learning to do it purposefully.

Book a session with me - https://www.facebook.com/pg/samunakcc/services

Are there any similarities between you and a can of Coke?  Can you package and sell yourself? Is it even morally right to package one’s self and sell it? Is ‘sell’ the right word? Do you want to have a legacy and impact? Why the hell is a personal brand so important?

how we don’t see through the status quo and second, women can do business too. DUH!
2) Why a personal brand is important?

Is there any problem in the world that you want to solve? Do you have a business? Are you looking for a brand ambassador or an influencer to create awareness around your products, services, and causes? What if you could become that influencer? That is personal branding. You become the face of your business, instead of some random celebrities.

The stakes are higher when YOU are the face of your brand. It shows your commitment to the value you provide. It means you are fully invested in your cause. The ideal audience will see it, thus they will believe in you.

Also, if you don’t have any services offer now, focus on building your personal brand. Eventually, you will figure out what you want to do, by that time you will have an audience who know, like and trust you.

3) The theory of knowledge, like and trust.
Television celebrities are more impactful in a household than movie stars because television characters land in our living rooms or bedrooms every day. We see them daily and we assume to know them. Then we start liking them. Since we know and like them for a long time, we will start trusting them.

4) How to figure out a personal brand?
Personal branding is challenging the status quo. It’s also about packaging yourself and putting yourself in front of the ideal audience.

5) What is a Niche? How to find one?
If you can’t decide what is your niche, think about what your niche is not. What you don’t do is equally significant. If you remove what you are not, the “real you” will sprout. That sprouting is your niche and you nurture that sprouting through personal branding.

For more on, who I am not and the power of not knowing. Please follow this link https://samunakc.com/concepts-and-ideas/power-of-not-knowing-and-being-okay-with-it/84/

6) Finding the ideal audience
Like the niche, I would start with who my audience is not. Then focus on one primary group and others on the secondary group.

7) Personal branding and content creation.
Start a teaser campaign for your brand online and start creating content. Your contents are your packaging. Share content via blogging, social media, and podcasting. This point deserves a separate column in and of itself because it’s massively descriptive.

8) The Offer
Last year, when I said I want to start a website, my sister asked a difficult question, “but what is your offer?” I replied to her, “I don’t know yet.” I wasn’t even sure I needed one. But then I asked that question to myself every day, “What is my offer?”

9) The Price
Combine your offers, give the customers some choices, give as many free samples as possible without killing the business. Generosity brings prosperity.

10) Preparing the Mindset
Breaking through an obsolete idea of who I am supposed to be and challenging the status quo was something I always did. Now I am learning to do it purposefully.

Why we do not follow through our plans? What’s the reason?
As always, I based this podcast on some other podcast I listen to, some interviews I go through and videos and books I go through. Recently I listened to this interview of Oprah and Arianna Huffington, founder of Huffington Post. Where she says how we can achieve more by doing less, only hustling and pushing through is not the solution for achievement. We need to understand, few things so that we can do less and stay more productive.
Also, The Sunny Show podcast episode no. 78 where she talks to the writer Kate Northup who wrote the book “Do Less” and there she talks about the phases of a person’s year and month. There are these cycles that we go through every month, and from that cycle, we can understand the level of our energy and based on that energy, we can plan our month to achieve more by doing less.
What are those cycles? For women, it’s easier to understand the cycle based on our period cycles, that is PMS, period and two more weeks we have in between.
For men, you can follow the Moon cycle, the New Moon, the first quarter, full moon and the third quarter. Also, we can follow the year cycle. The season cycle, Spring, Summer, Fall, and Winter.
Once we understand these cycles, and the good thing about these cycles is they come repetitively. We can make so predictions like what’s coming up.

App to track your period- https://helloclue.com/
App that Women Soccor World Champions used- https://www.fitrwoman.com/post/press-...
The Sunny Show Podcast - https://sunnylenarduzzi.com/sunny-sho...
Do Less Book and the Writer Kate Northup - https://youtu.be/JGJbeIArn8g
More places to see me,
https://www.facebook.com/samunakcc/
https://www.instagram.com/samunakc/
www.samunakc.com

What is your life trying to tell you? Welcome to a whole new decade, and today I am going to do my decade in review and hope it will help you to do your review and look back to your past achievements, failures and future goals.

When you go out in the world to create something or start something, be it a business, career or any philanthropic activities you will face criticism. You will encounter criticism from the people who are very close to you and the people online who you have never met. How do you wanna handle it? Or will you simply give in?

The Power of being a good person lies within yourself. The way you present yourself and behave is how people interpret you. This Episode helps your positivity grow and emphasizes on Personal Branding.

Host: Samuna KC
Technical Engineer: Anurag Adhikari