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What is Email Marketing?

Email marketing is about nurturing a relationship and building it up step by step and a trust of you, a trust of your solution, an understanding of your solution, and then building a desire for whatever it is that somebody happens to be selling.

Key takeaways in this episode:

• Adding email marketing as a service in your freelance writing business
• What email marketing is
• What type of clients it would benefit
• The benefits of email marketing to your clients
• How to apply email marketing effectively
• Understanding the funnel
• Rate and pricing of your services
• How to get started with email marketing for clients
• Client prospecting and pitching this new service
• Why 99% of email marketing is terrible
• What is FAB-T

About Our Guests

Both actually have a weird background. Rob is a hypnotist, while Kennedy is a mind reader. They basically use skills of psychology, body language, reading people, understanding people, statistics, and human behavior to pluck a thought from somebody’s mind and read what they’re thinking. They have been doing this job for nearly 20 years. They set up this what they call “accidental business” but then they both realized they didn’t want to spend loads of time, like chatting to people.

And so, a really good, efficient way to sell their services, get gigs and repeat gigs, and get referred to other people’s gigs was by email marketing. They decided that they want to build a list of clients and send them emails and keep in touch that way at scale. They then apply the psychology of a hypothesis and a mind reader to email marketing.

Still curious about how email marketing works? Keep listening!

Listen to them on Email Marketing Podcast!

If you are interested to learn more about email marketing, they also have a free Facebook Group called The Email Marketing Show Community or visit their website.

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

Support the show

FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit  + Writing Skills Course to help you get started today!

Send us Fan Mail

If you’re building a business, having a potential client list is one thing we focus on. So, if you’re part of the Savvy Nurse Writer group, it is something we also tackle in our group coaching calls and when we create lessons inside the course. Why? Because without clients, you don’t have a business, right?

Key Takeaways to Start Your Own Potential Client List

• Steps to create a potential client list
• The basics of lead generation
• How to niche down
• Who to pitch/who you want to write for
• How to connect with people on LinkedIn
• Do’s and don’ts when starting to create a connection.

Keep listening and use these great tips for creating your own potential client list!

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

Support the show

FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit  + Writing Skills Course to help you get started today!

Send us Fan Mail

In this episode with my guest, Julie Cunningham, you will learn the process of writing a book that you can also implement into what you want to do as a writer.

About the Guest

Julie Cunningham is a Registered Dietitian Nutritionist, a Certified Diabetes Care and Education Specialist, and an International Board Certified Lactation Consultant. She is the owner of Julie Cunningham Nutrition, LLC, a diabetes-focused nutrition practice, and Eat, Write, Repeat, a content writing service for healthcare brands.

The Process of Writing a Book and more!

• Julie talks about her fears before publishing a book and starting a business
• Steps for writing a book
• Overcoming the fear when building a business or starting to become a writer
• How she validates the idea that people will keep reading her book
• Julie’s experience on how she became a writer
• Things she learned from her editor
• What inspired her to start her business

Check out Julie on socials!

www.juliecunninghamrd.com 

www.facebook.com/groups/thrivingwithdiabetes 

https://www.linkedin.com/in/julie-cunningham-writer 

FOLLOW & REVIEW ON APPLE PODCASTS
I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit Course + Membership to help you get started today!

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

Support the show

FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit  + Writing Skills Course to help you get started today!

Send us Fan Mail

This episode for you if:

• You’re a nurse who loves your job, and you just want to add an extra stream of income
• You’re a nurse who is just totally burnt out, and you are looking for another way that you can use your nursing skills to step away from the bedside.
• Your goal is just to start a side hustle and be able to create another stream of income to pay off debt or replace your nursing income.
• You are a nurse, and you just want something different!

Key points we’ve discussed:

• How to add passive income into our nursing income
• The three steps to take if you don’t know where and how to start a passive income business as a nurse
• BriAnne revealed three truths that nurses have to think about
• She shares one of her podcast episodes that talks about the DCW framework.
• Choosing right place to grow and scale your business
• How to build trust so people buy from you

About BriAnne

BriAnne is a registered nurse, entrepreneur & passive income advocate. She is also the host of The Passive Income Nurse Podcast, the podcast for faith-led nurses & healthcare professionals who are looking to diversify their income. On her podcast, she helps nurses strategize passive income opportunities so they can create freedom and flexibility in their lives!

Nurses Should Remember These Three Truths

We are not meant to stay stuck in a job that we hate. You were not placed on this Earth to stay stuck somewhere or to stay stuck in a job that you hate.

Every single one of us has something unique that we can offer and bring to the world. As nurses, we have a service heart. Most of us got into nursing because we enjoyed helping people. We’re all created to do something that involves serving others.

If something has been placed on your heart, if you feel something is on your heart, or maybe there’s an idea that’s been going around in your head, remember that it’s there for a purpose. That it is up to you to pursue that thing.

Three Steps to Start a Passive Income

Confused about where and how to start a passive income business as a nurse? BriAnne suggests these 3 steps!

1. Find clarity

No matter where you are, whether you know exactly the direction that you are wanting to go or whether you are confused, every single one of you has something inside of your nursing skills instead of those nursing strengths that you can leverage to be able to create a passive income business.

Don’t forget to check out the event I did with Trusted Health where I discussed some ways to market your nursing skills.

2. Where should you start this business
3. Be consistent.

Keep listening as BriAnne discusses each of these steps!

Listen to BriAnne on Apple Podcast:

https://podcasts.apple.com/us/podcast/the-passive-income-nurse-make-money-online-work-from/id1559095943

Check her out on LinkedIn:

https://www.linkedin.com/in/brianne-bell-b0596417b/ 

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

Support the show

FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit  + Writing Skills Course to help you get started today!

Send us Fan Mail

Do you want to take the “Ugh” out of content creation? Today, we have Jen Liddy to share strategies to “easify” or simplify and make content creation fun!

Points to Listen for: 

1. Step off the Content TREADmill: 5 steps to create & repurpose content with a simple system that fits your specific style.
2. How to Stop Giving Away All the HOWs! A framework for content creation to connect & convert your audience – without burning you out!

About Jen Liddy

In 2013, Jen made a terrifying leap into entrepreneurship, learning everything the hard way. Now, as a content creation specialist, she helps personal brands step off the content creation treadmill and get out of the content chaos with strategies that make content fun and easy! 

And because of her background as a literature teacher, she can help people pull out their ideas and get them on paper, video, or voice for content creation so that they can start marketing themselves with content that feels like them. It’s like putting on a suit for you rather than trying other people’s systems or funnels. Everything she teaches is customizable to work for you!

5 Steps to Step Off the Content TREADmill

1. Avoid being an over-giver – by our profession, we love helping and serving others and because of that we tend to give information to people that is more than they can process. We think that is helping them by doing so, but it’s the opposite. 

2. Try to scale back – don’t let your audience feel they are out of capacity. Provide them breakdowns or basics for easier learning because sometimes it is what they need.

3. Make sure your content is easy to digest – people tend to tune you out if the content is too complicated.

4. Fish food method – give your audience little nuggets, blogs or longer content can be a bit boring. Try breaking them down, it’s lesser for you to do and easier to digest.

5. Don’t firehose your audience with information – let your audience pick the information you share to avoid getting overwhelmed. Provide them with just the right amount of information so they can get back to you for more if they needed to.

Framework for Content Creation

PASA Framework 

P stands for Problem, Pain, Promise, and Potential. A scroll-stopping line that engages the person.

A stand for Agitate. If you don’t like the word agitate you can use the word excite, mirror, or reflect. You want to be specific in naming back to them the things that they are doing, thinking, and feeling.

S stands for Suggest. Provide an option, solution, or relief. Make them feel that they can do it.

A stand for Action or call-to-action. This doesn’t necessarily mean buying something, it could be a comment, share, or joining your group. The more you invite people to take action, they WILL take action.

Connect with her on Instagram and Facebook: @jennliddycoach 

Website: jenliddy.com

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

Support the show

FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit  + Writing Skills Course to help you get started today!

Send us Fan Mail

Let’s get back to the basics! In this episode, Janine discussed the framework of the Plan, Produce, Profit that she used to help her fellow nurses grow their online freelance writing businesses.

Key points to listen for:

• The framework you can use to start and grow your writing business
• What’s inside the framework of the Plan, Produce, Profit course?
• How to grow your freelance writing business in as short as 6 weeks
• Questions to ask yourself before deciding to write
• What is a system for growth?
• WHY join the course?
• How to get started in freelance writing
• Why do nurses who want to write struggle in a few different areas?

The Plan, Produce, Profit Framework

Janine shares a few reflections on why she loves to help fellow nursing professionals create their own online freelance writing businesses.

Freelance Writing Is A Great Option For Nurses Who Want To:

1. Escape bedside burnout

We love nursing! But crazy situations may also encourage us to find other ways to relieve that feeling.

2. Earn extra money

3. Look for an extra side gig

Some questions you can ask yourself before deciding to write:

• What is freelancing?
• Who do we write for?
• What is your area of expertise in nursing that can help you write to people?
• What is the income goal you’d love to make?
• Is freelance writing right for you?

If you are curious about getting started or have a few questions about what’s inside this framework, please visit savvynursewriter.com/membership or get in touch via Instagram: @savvynursewriter if you need a helping hand to learn more!

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

Support the show

FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit  + Writing Skills Course to help you get started today!

Send us Fan Mail

Are you trying to go from employee to entrepreneur? Then this episode is for you! Join me and my friend, Deanna Gillingham of The Stay at Home Nurse podcast, as we talk about how we use 15 hours a week to build our side hustle or business.

Key Points to Listen For 

• How we use 3 hours in gathering new knowledge
• Using 5 hours to create content and be productive
• How to spend 4 hours directly working with clients
• When can you spend 3 hours on marketing efforts
• How we coach our clients to do this

Where did this concept originate?

Deanna learned this concept from Dan Miller, who discussed using 15 hours per week to transition from employee to entrepreneur and how to break it down into manageable chunks to build your side hustle or business.

How to Breakdown 15 Hours a Week

• 3 hours for reading, studying and learning new things.

You can listen to a podcast or a course while commuting, walking your dog, or cleaning the house. You can also use the 30-minute downtime for reading a book before going to bed.

• 5 hours for content creation, such as working on a book, a course, or coaching packages.

The best time for us to do this is in the morning, an hour before our children wake up. If you feel this might not work for you just like with us, it’s better to try and figure out when is the time your brain is the most productive. You can spend your time by breaking it down into one hour per day, or you can take that 5 hours on the weekend and focus on what you’re working on.

• 4 hours dedicated to working directly with your clients.

This is something you can efficiently do on your day off or during the weekend. As nurses, we’ll be lucky to have extra time on a 12-hour shift or a day off during the week.

• 3 hours for marketing efforts like building your brand and connecting to people.

If you set aside at least 30 minutes during your lunch break, you’ll be able to complete the 3-hour marketing activities that you’re working on. With some of your spare time, check your social media and Facebook community.

Where do you start?

We’re all aware that nursing schedules are weird, and they aren’t the same every week. So go through your plan, write out the breakdown of your 15 hours, and fill in the blanks with what you need to complete in each of these areas.

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

Support the show

FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit  + Writing Skills Course to help you get started today!

Send us Fan Mail

Kendra is here with us today to discuss selling with love and authenticity in a sales call.

About Kendra Perry

Kendra is a former multiple 6-figure Functional Health Coach turned online business strategist for health & wellness coaches and practitioners. She is on a mission to stop health coaches from being broke AF by helping them build BOOMING 6-figure businesses that they love. She has helped hundreds of coaches grow their practices, attract consistent clients and blow up their bank accounts.

She is the creator of the Health Coach Accelerator™, which turns scared, scattered, and self-conscious coaches into confident, focused, and high-performing health entrepreneurs. She is also the founder of the Group Program Academy, which teaches coaches to scale their income and impact with online group coaching programs. 

Kendra has been featured in Arianna Huffington’s Thrive Global, CEO Blog Nation, and Authority Magazine for her expertise in sales. 

When she isn’t getting fired up about business & marketing, you will find her indulging in her love of adrenaline sports in the remote mountains of beautiful British Columbia, Canada.

Value points discussed in this episode:

• Her journey from a health coach to where she is now
• Her “being bored” turning to blog writer – but FAILED (yes, this is important)
• How to find your Ideal client – the person you help, a problem you fix, and the outcome you do without it and they can’t do it
• What a sales call is
• Different purposes of a sales call
• What to find out on the sales call about your client
• Knowing that it’s okay if someone isn’t the right fit
• What NOT to say on a call
• How to disarm clients before the call
• Detach from the outcome
• How to deal with objections

A sales call serves two different purposes:

→ to give the person an opportunity to see if you’re the right fit

→ to determine if they’re the right fit

Find Kendra on socials!

https://kendraperry.net

https://instagram.com/kendraperryinc

https://youtube.com/c/kendraperryNET

Discover your money-making niche workbook! → https://go.kendraperry.net/discover-your-niche 

Suggested resources:

Influence: The Psychology of Persuasion 

Sell Like Crazy

The Art of Online Business Podcast With Rick Mulready

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

Support the show

FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit  + Writing Skills Course to help you get started today!

Send us Fan Mail

We’re having this new episode again today where I will give you tips on picking a topic to write about.

Key points discussed in this episode:

• How to pick a topic to write about
• How do you not reinvent the wheel every single time but really hone into something that your clients will like
• Niching down
• Determining a topic that is relevant to the client’s content strategy

How to Pick a Topic to Write for a Client’s Content Strategy

Your heart desire and niching it way, way down, doing research on your client. Picking a topic to write about can vary on the type of writing you’re doing. I always say, if you’re writing for a client, you’ll want to know the content strategy the client has in mind and work with that.

Remember, our goal with content is to gain traffic, so you have to know a little bit about what’s going on in the industry. Hopefully, your client has a strategy that focuses on keyword analysis and search engine optimization that can help guide you on topic generation. 

You’ll want to pitch clients ideas that are trending in the industry based on what the client’s audience might be searching for. Again, if they have a great SEO person, they already know what that is. Now it’s up to you to write it.

Another way is to look at what the client has already posted and what’s working on their current blog. If they have “5 tips for something,” dive deep into one tip and create a blog post around it.

I hope this helps!

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

Support the show

FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit  + Writing Skills Course to help you get started today!

Send us Fan Mail

In today’s podcast, we are joined by Tammy Johnston, a business coach with over 20 years of experience under her belt. The best person to talk to (and listen to) about habits to set you up for success! 

About Tammy Johnston

For over 20 years, Tammy has been working with solopreneurs, entrepreneurs, and small business owners to help them build sustainable and successful businesses. She began her career in financial services in 1993 and founded The Financial Guides in 2002. Then in 2019, she decided to split the company in two. The Financial Guides handles all aspects of personal finance, whereas KSA Business will concentrate completely on business instruction and coaching.

Tammy believes that business done right, honestly, ethically, and morally has the power to make the world a better place for customers, family, and community. 

Key points you don’t want to miss: 

• Concept of Kaizen
• How to plan annually and weekly
• What to do when writing
• Why you need to stick to your schedule
• What you can do to have extra time with your kids
• Setting goals
• Pitching your business
• How to make relationships for your business

Check out Tammy on Instagram! → @ksa.business or visit her website ksabusiness.ca.

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

Support the show

FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit  + Writing Skills Course to help you get started today!