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Today’s guest is Craig Cannings. He is the co-founder of Freelance University with his wife, Kelly. Craig has had the privilege of helping over 20,000 students in 75 countries realize their dream of launching a portable, freelance business, and lifestyle. He has enjoyed the great freedom of working from home and traveling abroad while raising five wonderful daughters.

We’re going to be talking about creating leads in your businesses as Freelancers. Don’t miss out!

Career Path

Craig Cannings was a professional counselor for about seven years before his brother-in-law decided to start an online business. He was dealing with a lot of people that were dealing with big challenges.

His brother-in-law invited him to work for his educational software company and taught him about online marketing and the likes. His wife also worked with her brother and the company went through fast growth. One of his roles was to train new Freelancers and Virtual Assistants that were joining their team. From there, he realized that he had a bit of a knack for teaching, and that kind of led to the idea of what it would be like to not only train people in their company but create a university that would train Freelancers and Virtual Assistants how to start businesses and that’s what they ended up launching.

Expert Tips In Creating Leads

Referrals

Personal Network

Your personal network is your personal circle. It could be your family, siblings, friends, friends of friends, and even within your family circle, you may have what is called connectors. If you’ve read the book from Malcolm Gladwell – Tipping Point. He talks about connectors being those people that just seem to have an ever-expanding social network and they just know people. When you connect with a connector, good things start to happen.

Professional Circle

It could be past colleagues, past employers. It could be even other Freelancers that you can do cross-referrals. Say, you’ve got the freelance graphic designer and you’ve got the freelance writer, they may work with a client that needs both services. They create this cool little referral network.
Clients

Your clients are your best referral Network as well. Because they know your work, they could speak to your quality and give an example.

Guest Blogging Or Guest Writing

Guest blogging or guest writing is a great way to get yourself out there that will help in creating leads, resulting in more opportunities. People are always looking for great writers that can offer valuable content to their audience.

List Building

Are you building an email list? The number one marketing channel is our email list. Free content in exchange for an email address could be the context of some sort of lead magnet, whether it’s a guide, a report, an e-book, a video series, or a little course. This is golden for writers because this is a great way to demonstrate their writing abilities.

Remember, they’re giving you their email address is like getting their phone number. Make sure you’re giving them something very valuable and that you’re not constantly emailing them. You don’t want to do that either.

Advice To Business Owner

Think about progress over perfection. It takes away the stress of having to try to get everything right all the time. There’s something that you do every day that moves you even a small step toward reaching the goals in your business.

You have to keep learning. Lifelong learning will help you adapt to unexpected changes. If we stop learning new tools, if we stop learning new tactics, then we will be using old-school tactics in a set of digitally enhanced worlds and you’ll never thrive with it.

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

Support the show

FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit  + Writing Skills Course to help you get started today!

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The purpose of today’s podcast episode is about how social media automation works, the benefits of using social media tools and the type of tools to use when you automate.

Social media is really a necessity in today’s world and most people are spending a lot of time on it. There are many different ways we can use social media – to promote our businesses, get news updates, really digest any content and of course, connect with our family and friends, but if you are tired of spending hours every day on this platform whether it’s Facebook, Twitter, LinkedIn, Instagram, you don’t want to lose out on benefits that I’m going to guide you today on creating your content and getting it out there in a purposeful time-saving matter.

Social Media Automation

Social media automation is when you go in and schedule a post onto a platform of your choice through an application. When you schedule posts, it gives the app a chance to schedule just like you were there in real-time.

For example, I have a weekly post on self-care that I want to share with my audience. I can batch that as a business owner and schedule them ahead of time. I can include graphics, hashtags, and captions to go along with every single post.

Benefits

It’s going to help you in a lot of ways. It’s helped open up time for me to engage and implement other areas in the Facebook group and over on my website. It lowers my stress level to maintain that consistency. It definitely improves engagement over time because people are going to know they can count on you to post regularly and it definitely keeps me organized in a way.

A lot of times when you start to schedule your posts, you’ll notice that you’re getting more engagement on them. Depending on when you post, don’t always assume when your audience is actually online. It’s usually not the case.

Start with the algorithm’s medic recommendation. If you’re using a buffer and they’re saying the best time to post is 6:12 a.m then do it. The key here is your data after a month or so. Check in to see what posted well, and see which one’s got some notice or some engagement, likes, comments, and shares. This will help you track over time what’s going well and what is not.

It is not a set-and-forget-it kind of deal. Look back, track the data and really figure it out. See what’s working.

Take some time today, look at where you should automate some of your posts. Remember to know where your client hangs out, and to focus on one platform at a time. Don’t overwhelm yourself.

Social Media Automation Tools

The technique of employing automating tools to boost your social media presence through content curation and scheduling social media postings in advance is known as social media automation. Automation tools can help you save time gathering articles at the last minute, allowing you to spend more time expanding your account by connecting with your following.

For Instagram

Tailwind

Loomly

PlannThat

For Facebook

Facebook built-in Scheduler

Buffer

Planoly

Postcron

For LinkedIn

HootSuite

RecurrPost

Loomly

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

Support the show

FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit  + Writing Skills Course to help you get started today!

Send us Fan Mail

Today we have Desi Bolin. She is the founder and CEO of Virtually Sourced Solutions, LLC an international SVA consulting firm. She stands on the pillars of integrity, quality service, collaboration, and innovation. As a published author, course creator, and certification founder she truly puts over 65 specialties to highly efficient and highly effective use with two young kids at home ages, six, and three, the ability to multitask to get things done is touted. We focus on relationship-based based selling, networking, and collaborations, operating solely on word of mouth and referral. She lives to help others succeed through proven repeatability, scale, and growth. She’s the world’s first and foremost strategic virtual assistant. She takes being a virtual assistant to the next level.

In this episode, we will be talking about scaling a business. Every company sets out with the goal of expanding. The goal is to reach breakeven, where your expenses are covered and you can start making a profit. This, however, requires meticulous planning. You’re effectively taking a scattergun approach to your business plan if you don’t consider scalability. It may succeed, but it also has the potential to fail miserably.

The ability to adjust scale or size is referred to as scalability. Rather than concentrating on the ‘transformation’ aspect, it is necessary to concentrate on the ‘capacity’ aspect. Take a look at the essential components that drive capacity.

Setting the groundwork to enable and support your company’s growth is what scaling a business entails. It entails being able to develop without being stifled. It needs planning, some financing, and the appropriate systems, personnel, procedures, technology, and partners.

Tips In Scaling A Business

You need to know your customers. That is the first step to continuing to scale and grow a business. You need to talk to them, get their voice. Score surveys are not recommended to kind of figure out where the company falls with its competitors and what the customers are thinking of them and where they can improve, it’s knowing your customers.

Getting to know them and knowing that building that relationship and making it something special is the first step to scaling and growing a sustainable business. Sustainability is the name of the game right now. Communication is key.

Talk to your clients every day. Not all of them every day but you just have to make yourself a hundred percent accessible. Desi prides herself on the fact of being accessible and being approachable. She says that you should not seem high and mighty because the customer is really what’s going to make or break a business.

You just have to be flexible but it’s also fine to set some boundaries. When you take on a client you have to let them know about your working hours. If you go over the agreed number of hours, tell them how much you are going to charge them and make sure that is clear before you begin a relationship.

Find her on:

Her website: Virtually Sourced Solutions

Instagram

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

Support the show

FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit  + Writing Skills Course to help you get started today!

Send us Fan Mail

Welcome to this very quick episode. It’s all about what’s new in our membership area because things have changed over time. Just like your business is growing, so is mine and growth is a change all the time. Change is growth and vice versa. So I wanted to just acclimate everybody.

The membership that is available right now, for everybody who’s interested in growing their health writing business, we have two options.

One of those options is a monthly level. In this type, you have no course but you still get access to co-working sessions, monthly group coaching, past, and future workshops, and definitely access to the job board ( everybody has access to the job board whether you are paid or not paid). But members get the jobs first. It’s only $49/ month.

We also have a yearly subscription where you are going to save a lot more money, and you only pay one price now and after a year, it will renew. You are locked in for one year and you get the course, the entire Plan Produce and Profit course free yearly one-on-one calls with me, monthly group, coaching past and future workshop, access job board. You get to lock in your rate again for that year and exclusively just for yearly members. You get all access to templates for client management, a free one-on-one Boxer app access with me, where we can talk back and forth and you get a member-only free gift from me.

You get access to the plan produce and profit. It covers the laying out, assembly in your portfolio, optimizing your social media, creating leads, establishing your business essentials, marketing yourself, selling over the phone, tackling overwhelm, and onboarding with clients.

I really want you to succeed. It’s essential for nurses right now to have something on the side to build your business, to build something with your creative mind with the burnout of the bedside to just be able to do something a little different. Head on over to savvyscribe.com/membership. Join us and get access to your login and your password.

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

Support the show

FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit  + Writing Skills Course to help you get started today!

Send us Fan Mail

Welcome to another episode of The Savvy Scribe Podcast. My guest is Catie Harris, and she is from the company called NursePreneurs. Her company is committed to supporting nurses across the globe, with their crazy outrageous and innovative ideas, on the path to change healthcare through entrepreneurialism. She has a mission to support and launch 10,000 nurse businesses by 2025.

Business Mindset

We all have a mindset, but we are often unaware of it or the enormous impact it has on our lives. The underlying mechanism that can uncover opportunities and ignite our ambition, activating our faculties in ways that allow us to bloom and thrive, is our attitude. However, our attitude may also blind us to possibilities and impede our ability to learn and evolve, tying us to comfortable but ineffective habits of thought and action.

Importance of Business Mindset

Having a business mindset allows you to spot problems quickly and deliver timely solutions. You’re not the type to sit around and wait; you have a strong intuition and will go get it if you want it. Having this mindset means you understand the necessity of perseverance in the face of adversity. Adopting a growth mindset can supercharge your well-being as well as your business.

99% of business problems are personal problems. Mindset is the biggest obstacle in your business. There is no business problem, it was all business mindset problems. 

For example, if you’re giving your service for free because you don’t think you’re worth paying for and that’s a personal problem. 

Obstacles

What we tell ourselves

One of the biggest business mindset issues is what we tell ourselves and how we talk to ourselves. Your inner critic is a big paralyzing stopper for a lot of people. Because we can be very, very mean to ourselves, and you would say stuff to yourself that you would never ever say to another human being. And it’s not right. 

Getting overwhelmed

Getting overwhelmed is not a reason for not doing anything. If you have so many things on your plate and you just started to just stare at the window and zone out. 

Procrastination or Resistance

People frequently procrastinate because they are fearful of failing to complete the job at hand. This fear of failure can promote procrastination in a variety of ways, such as causing people to postpone finishing a task or starting a task in the first place.

BONUS tip: Try to create an effective working space to boost your productivity, fuel your business mindset, and fight procrastination!

Connect with Catie!

Facebook Page

Instagram

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

Support the show

FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit  + Writing Skills Course to help you get started today!

Send us Fan Mail

Our guest for today’s episode is Sarah Masci and we’re going to be talking today about how freelancers can pivot to life-changing day rates. She’s actually the founder of Day Rate Mastery and its online company that teaches creative service providers how to work less and make more with a streamlined day rate business model. Years of running a traditional design business filled with scope creep, inconsistent timelines and overlapping client projects, eventually resulted in the classic burnout, becoming the catalyst that sparked Sarah’s desire to create a better process.

Day Rate Mastery

Sarah has a small mini-course called the Day Rate Quick Start. It’s some kind of a little push and if they’ve tested the model and find it enjoyable they can scale to the full flagship course that has everything for people to learn how to do it. 

Everyone who is just learning about this business model and is considering, it really means to test it before diving and full course.

So the first thing you want to do is figure out what it is. You’re actually going to offer. The first day rate that Sarah did was a punch list of things that her return client had. She offered to get it all done in a day. Offer something that you can do in a day. It has to be something that people are asking for because it needs to be kind of high in demand in order to effectively be able to sell it consistently. This type of work should be something you truly enjoy because you want to wake up in the morning, excited for your day, because 50% of your success in the day is your enjoyment and your happiness in doing it well. 

You should also decide. In the design world, never promise deliverables because it is design. Don’t promise a three-page website in a day because if a client changes their mind, say they didn’t like the colors,  you’ll have to start again and there’s no way that you’re going to be done by the end of the day but because you promised a website, now, you’re going to cram to try to finish it. We’re only committing our day to them and get done as much as we can. So that’s something everyone should really consider.

Connect with Sarah at https://instagram.com/sarahmasci

or on Facebook at https://facebook.com/groups/simplifywithdayrates

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

Support the show

FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit  + Writing Skills Course to help you get started today!

Send us Fan Mail

We have a guest back with us today – Nequosha Anderson, and she is a small business lawyer. She’s going to share with us some crucial steps you should focus on to protect your business.

What Exactly is Value?

Value is simply taking the ideal client from one point to an X. That’s the value, moving them from point A to point B is the value.

Intellectual Property

People need to know you exist and what you are an expert in, then, this is when you’re creating a lot of your valuable assets. This is where you need to consult with people like Nequosha. Because now you’re creating some valuable things and people are going to know you for these valuable things and you need to be able to protect it. You need to be able to protect it early so you can leverage it when you need it. Now you’re at the point where you’re creating your intellectual property.

How Do You Protect Your Business?

There are three tools that the federal government in the United States of America, gives you to protect your ideas, your Innovation, and the reason why they created these tools is that it drives the economy. The United States economy needs inventors and needs people to create things in order to keep it going. So, you are helping out this business ecosystem by leveraging.

Patents

For tangible inventions, you need to seek out a patent attorney.

Copyright

A copyright is truly where Savvy Scribes will be, we need to copyright a lot of our work so we can leverage it in the future. A copyright is a tenth of the protection of something that’s tangible in a fixed medium.

Trademark

Your slogan is something that’s intangible, meaning, it’s not something you can physically touch, see, feel, taste, but it’s still creation and it’s called intellectual property and it’s not something we can touch.

Purpose of trademarking. It is so the consumer public will know the origin and source of your services and goods.

Before you ever go and trademark or think that it’s yours make sure just do a quick Google search to see if somebody already did it.

Now that you are well aware and prepared to protect your business, it’s time for leveraging. When you grow you’re going to go to different levels in your business and now it’s time to expand it on different levels and platforms. So in this case, we’re building up teams. We’re building up systems and processes to make it work without you. Get up your business team. You need a core team – an accountant and a lawyer.

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

Support the show

FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit  + Writing Skills Course to help you get started today!

Send us Fan Mail

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

Support the show

FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit  + Writing Skills Course to help you get started today!

Send us Fan Mail

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

Support the show

FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit  + Writing Skills Course to help you get started today!

Send us Fan Mail

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

Support the show

FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit  + Writing Skills Course to help you get started today!