The Savvy Scribe

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Today’s guest is Mal McCallion. He has spent 30 years in high growth organizations becoming increasingly obsessed with the elements of business which make some CME’s succeed where others fail. 

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

Support the show

FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit  + Writing Skills Course to help you get started today!

Send us Fan Mail

The worst year ever. 
2020. 
Was it? 
Not for The Savvy Scribe. :)

The doors for the Implementation Co-Op are closing December 31, 2020 at 11:59 EST!
They will not open until at LEAST April.

Refecting on 2020 and my story.
Going back to the first quarter.
I decided to launch the Plan, Create, Launch, Land and Grow Your Health Writing Course.

I learned how to create a course, learned to script the content in order to add to the course. I also  learned to find a great platform from the start to host it.

I also connected with Catherine Burger who was able to help me provide CEUs for those who are taking the course. 

I added a new workbook and digital planner for those course students.

Guests on the podcasts! I have learned SO much from them. I took a challenge to find guest

• Episode 52 How to get published with Paul Murphy
• Episode 50 Time Management Tips for Freelancers with Laura Briggs
• Episode 53: Using Writing Skills to Empower Your Nurse Career with Nurse Keith Carlson
• Episode 61: Double your Writing Speed with Daphne Gray-Grant
  
  Podcasts I was able to be on :)

I thrive to keep doing this show based on reviews.

Second quarter, I was able to host a live workshop which was amazing!
Then, COVID-19 hit. I had to pivot and I cover how I did that.

I started doing more of a project management side and subcontract with nurses. I also hired a great VA and I pivoted to an agency model. I brought on 2 editors.

In middle of second quarter, I landed Registerednursing.org and Pfizer as client.

I cover the number one thing that helped me pivot.

Also, I fell in love with Clickup

In June, I joined a Mastermind Group with Deanna Gillingham and Sadie Gilson.

In 2021, we are starting the Implementation Co-op :)

After that, I have big ideas. I have a job board that's starting now as part of the Insiders Group.

One of my biggest goals is to land more clients to help you write more.

My biggest goal I ever hoped for, I finally hit a goal I have been thriving for the last 5 years. Take a listen and find out what that was :) 

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

Support the show

FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit  + Writing Skills Course to help you get started today!

Send us Fan Mail

Are you scared to start your writing business? In today's episode, I am talking about how to overcome the fear of starting your writing business. 

In one of the episodes with Shana Dewitt, she said something interesting, and I quote, "No matter how great you are, or the skills and experience you have, those aren't the things that keep you from growing your business. It's your self-doubt."  

Here are steps to help you conquer that fear: 

• Post on Facebook
• I hear a lot from writers that they don't trust themselves. I don't know how to get over that except to do some self-confidence booster for yourself and getting in a tribe that can help you with that.  
• In my own personal experience, one of the biggest confidence boosters that I've done is I posted on Facebook of what were the best qualities about me. I was told of really beautiful and kind words like I'm an incredible nurse, writer, a great mother, friend and etc. 
• Find a Supportive Tribe
• In this world of negativity, it is so easy to say that you are not good enough, or you are not gonna make it. It is stopping you from starting.
• The best thing you can do is surround yourself with the people that support you the most.
• They say that these preconceived ideas from the time we were seven years old are really what shapes our mentality for adulthood. 
• If someone told you at a young age that you are good enough or you were not smart enough, you have to think of those things. What might have happened in the childhood that's holding you back from starting your business? 

Recently, I quit my educator job at the hospital and it was extremely hard for me to do because from my peers- the nurses, I was supported. But the support I was given from my bosses and the negativity I was exposed to. It was really horrible. I've never been happier since I quit. Then there's a few things afterwards that solidify the negativity and make a clearer picture of why you quit. 

• Find More Accountability
• After you find some support you get some accountability from other people to push yourself forward and get some self-confidence and you will soar.  

It is important to make sure you're clarifying your message out there. Ensure that you are telling people who you are, what you do, and who you do it for.  

Steps in Starting Your Writing Business:

• Come up with a very simple marketing strategy and play with that a little bit too.
• Find something that you love to do. Decide what works for you. Anything will work if you work for it. 
• Mindset - You have to have somebody catch you when you start tearing yourself down and teaching you how to burn doubts around you. 

 If you keep denying yourself just because you're not good enough, opportunities will never come to you. 

At least get curious about starting your writing business, you don't have to do it today, you don't have to do it tomorrow but I don't want you being paralyzed from the fear of not doing it. 

Like what you heard? Subscribe to the Savvy Scribe Podcast on your favorite podcast app, Apple, GooglePlay, Spotify, or simply

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

Support the show

FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit  + Writing Skills Course to help you get started today!

Send us Fan Mail

In today’s episode, let’s talk about keyword research and ways to use it for your SEO strategies. I will share with you why search engine optimization or SEO is important and how you can apply it as a writer.

Must-Haves for Your SEO Strategies

SEO TOOLS - Neilpatel.com

Yoast

Yoast is a WordPress plug-in that makes it easy for your site to meet the highest technical SEO standards. A tool that you can use when you write a blog post.  It is like a traffic system - Red means got a lot of work to do, Yellow - getting there, Green - good and publishing that. There is a free and paid option to choose from.

Meta Description

When you go to google and search something it gives you a preview text and that is the meta description. In there you want to include a keyword for whatever you’re writing about.

Keyword

When you write stuff be mindful of keywords. Include them in an H1, H2 heading when you start to write because that will rank it as well but don’t stuff it with keywords.

Learning SEO strategies is such a skill that you really want to start developing because you can really add value to your work which people will want and buy because you have the skill. 

It takes time to get rankings for your content because people have had stuff that’s called evergreen that can be used over and over and it is not timely. You may never make it to number one on google but you can make it pretty close.

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

Support the show

FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit  + Writing Skills Course to help you get started today!

Send us Fan Mail

Abhishek Sharma joins me in today’s episode to talk about different things and a little exercise to do about morning pages and business model canvas. 

Abhishek Sharma is life sciences and medical device executive who also happens to be a stand-up comedian. For more than 18 years he has coached leaders, professionals, and companies in immuno-oncology, oncology, and IV space accelerating their objectives in product management, business development, and sales. He received his MBA from UC Berkeley Haas School of Business.

He shares his engaging and sometimes funny stories and also critical decision points in his career.

Business Model Canvas

Business Model Canvas is a blueprint when you start a business. It is a little map on how to grow your business. It is a spark note version of a business plan.

• Value Proposition

Three key things of an ideal business model:

1. What is the problem you are trying to solve for this business and really coming with that.
2. Write down how it’s going to make money and what were the expenses going to be
3. Write down what the long term vision is

• Just keep focusing on that one thing while there are so many other options.

Although you can create a lot of options for yourself in the future, it is important to know what you really want to do. Think about that one thing your inner voice is telling you.  It really matters because once you figure out that calling or inner voice, it will always feel like you are always in the right place at the right time and doing the right type of things.

Morning Pages

It requires you to write three pages, by hand, first thing in the morning, about whatever comes to mind. You’ll realize that there’s a huge insight that just comes out of nowhere. It somehow turns a bad thing into a good one.

Notebook

Abhishek’s favorite tool that he likes to help himself in writing is a notebook. He said that creativity can strike anytime so he always brings his notebook. Whether he is driving and an idea about an ideal business model came, he’ll write about it.

Follow Abhishek on Instagram as @shakethecosmos

Links to check out:

Shake The Cosmos

The Artist’s Way online course by Julia Cameron

The ONE Thing

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

Support the show

FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit  + Writing Skills Course to help you get started today!

Send us Fan Mail

In this episode, we listen in as Adrianne Behning shares with us 11 different writing tools and strategies that she uses in blogging. It will definitely put your blogging game on a whole new different level. 

Adrianne Behning is the host of the Nursing Uncensored Podcast. She’s an intermediate pulmonary care nurse at a level one trauma center in the Midwest. She’s also an artist and an informal educator, blogger, and podcaster.

Tune in now and discover these 11 great writing tools to streamline your blogging!
You can find Adrianne at https://www.nursinguncensored.com/ and you can also find the podcast on every podcast app! 

Follow her on socials!

Instagram: @nursinguncensoredpodcast

Facebook: @nursinguncensoredpodcast

Twitter: @NUthePodcast

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

Support the show

FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit  + Writing Skills Course to help you get started today!

Send us Fan Mail

In today’s episode, we have Ruddy Hernandez a.k.a., Ruddy Cano, as our guest. He has dominated the first three pages of google and now, he is here to give us SEO tips and pitching strategies in your content writing and beyond. 

Ruddy was a decorated Afghanistan war veteran, executive producer, and author. His body of work includes political campaigns, published works, health insurance, and humanitarian aid. He has a passion for projects that bridge the gap between civilians and veterans to shine a brighter light on issues.

Featuring Rudy's background and some SEO tips and pitching strategies in your content writing and beyond!

• The military audience and experience are what brought Ruddy Cano into writing. 
• He wrote for We Are the Mighty which is going after veteran’s viewership and now he is doing high-profile interviews. 
• He started with listicles and joke articles.

Pitching Tips 

• Before pitching you have to do some research, take that type of content that’s doing well and tweak it in a manner where you can repurpose a different idea from that article into something bigger. 

SEO Tips

• A unique name helps in SEO
• Get a domain name for familiarity 
• CONTENT - It has to have links to reputable sites like .gov, .edu, and it has to have pictures and videos. Just one of the few SEO tips we should put in mind.
• Make sure you link your name. 

Follow Ruddy on social media to know more about his works and passion. Also, you can Google him. He dominates the first three pages of Google so definitely he has those SEO tips and strategies that really work! 

Facebook: @RuddyWrites

LinkedIn: Ruddy Cano

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

Support the show

FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit  + Writing Skills Course to help you get started today!

Send us Fan Mail

With nurses being furloughed during this pandemic, it made me really stop and think about this topic and why Freelancing is better than being an Employee.

1. Growth in income
Freelance - You can grow as big as you want with clients.

Employee - You are stuck in the hospital environment, making the same wage, working the same amount of hours.

2. Growth in Skill
Freelance - You can expand your skillset
Employee - You get stuck at the bedside unless you want to be a manager or practitioner, but even then, there is a cap.

3. Taxes
Freelance - Business expenses for taxes
Employee - Your hospital is taxing you ever paycheck - that's why you almost vomit when you see the gross and then your actual paycheck



Is being an employee better?

1. Security - is it though? Furloughing proved that wrong. Pensions aren't given, no matching with retirement
2. Don't have to find clients - Sure, it's easy right? You go to work, do a job, and come home.

Mentioned on the show
Insiders Group
Implementation Co-op
Walmart Grocery App
Gina Horkey's episode
Like what you heard? Subscribe to the Savvy Scribe Podcast on your favorite podcast app, Apple, GooglePlay, Spotify, or simply the website.

If you’re ready to start exploring if freelance writing is your next PRN job, or even full time, I invite you to download: 

Ready to take the 7 Day Nurse to Writer Challenge? Join us!

Also, check out The Savvy Scribe Collective on Facebook and the Savvy Scribe Growth Lab for Courses to help you get started today!

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

Support the show

FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit  + Writing Skills Course to help you get started today!

Send us Fan Mail

Today's guest is Debra Eckerling, the author of Your Goal Guide: A Roadmap for Setting, Planning, and Achieving Your Goals. She is also the Founder of The Deb Method which stands for Determine Your Mission, Explore Your Options, Brainstorm Your Path. These are the three phases that anyone needs to go through to figure out what they want to happen.

Deb is a Communication Specialist and a Project Catalyst who works with individuals and businesses to set goals and manage their projects through one-on-one coaching, workshops, and online support. She also the Founder of Write On Online, a website and a community for writers, creatives, and entrepreneurs. She is the host of Goal Twitter Chat on Sundays as well as the Goal Chat Live on Mondays.

In this episode, Deb tackled some important keys to achieving your goals.

• Should you set a deadline or timeline to get to that destination? 
• Is it better to have a longer or shorter time in setting goals?

Listen on and grab her pieces of advice in setting goals to run your business and personal life smoothly.

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

Support the show

FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit  + Writing Skills Course to help you get started today!

Send us Fan Mail

Shana talks to us today all about how she went from the corporate world into the world of entrepreneurship. She talks about when, why, and how to pivot in business. We also talk about steps to and other valuable topics such as clarifying your message, being consistent, and of course, mindset.

Shana Dewitt is a Business Strategist and Coach that helps women launch and transition their business to do more of the work that lights them up. Shana uses her branding expertise and experience owning three online businesses to create standout messaging, simple marketing strategies, and a magnetic mindset to help bosses create a clear path to clients. When she’s not working you can find her having inspiring conversations about entrepreneurship as the host of the Be Heard Podcast or planning her next adventure with her family.

To pivot in business means serving people even better and if you’re in a place right now where you feel like something needs to shift because of circumstances, just give yourself a minute to think about it. How are you gonna serve people even better? Get curious about it rather than feeling like you’re forced into it.

Need more valuable insights? Listen on!

Follow Shana on Facebook and Instagram to keep learning more about entrepreneurship tips and strategies!

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

Support the show

FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit  + Writing Skills Course to help you get started today!