The Scale Up Show

Sri Chellappa is the President and Co-founder of Engagedly, an INC-500 fastest-growing company. He has had two successful company exists, is a Forbes contributor and has also made 7 feature films and runs a music production studio! He joins Ryan to talk about his fascination with people, start-ups and numbers as well as his secrets to leadership and employee engagement success.

KEY TAKEAWAYS

• Sri has discovered Engagedly couldn’t compete on marketing spend alone, so instead focused on being active in the market, via social media, webinars and also by building a strong outbound team.
• Engagedly is a people alignment platform: it aligns people strategy with your business strategy.
• Sri has always found the start-up world fascinating, following how they can create so much value so quickly alongside high agility and often, high rewards too.
• In his consulting years, Sri recognised the disconnect between employees and management, this is one of the reasons he wanted to create Engagedly, to solve this problem.
• Sri discovered in his research, that companies needed performance management, but with an engaged employee result, so that is what he and his team focused on creating with Engagedly, leading to 1 million revenue in just 2 ½ years.
• Engagedly are the only mid-market platform that fully covers employee engagement, from learning and development to performance management. It’s a very broad platform.
• Data proves that employees want to be recognised, this starts with management, particularly when using a platform like Engagedly.
• Motivations drive behaviour, and the incentive for this can be different for different people, this must be taken into account when aligning organisational objectives to individuals' goals.

BEST MOMENTS

 “There’s a lot of things we do on our thought leadership side that help us get leads from both inbound and outbound as well”

“I realised I really like people and I like working with people and I like numbers”

“It’s been a long struggle and the struggle is far from over, it’s a tough market”

“You want to know when you are wrong and not be blindsided by it”

“Employees want recognition, they want to be recognised for what they do”

Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets

 

Ryan Staley

Founder and CEO

Whale Boss

312-848-7443

[email protected]

www.ryanstaley.io 

 

EPISODE RESOURCES

https://engagedly.com/srikant-chellappa-selected-as-2022-st-louis-titan-100/

ABOUT THE SHOW

How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.

This is where Scaling and Sales are made simple in 25 minutes or less.

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Jason is the founder and CEO of Glint, which enables gold as a currency. They have over 104 thousand registered users across 200 countries, have completed over half a billion in transactions to date and are set to grow to 100million in revenue in the next 3 years!

Jason talks through his journey to founding fintech company Glint, how Glint has managed to create just a $15 cost to acquire customers and how you can leverage his principles in your own business.

KEY TAKEAWAYS

• Unlike many companies in the fintech space, Glint has embraced the regulations and worked with them to reach as many clients as possible.
• Growth for Glint doesn’t just come from acquiring new customers but also by building additional revenue streams.
• Gold is about reliability, so once you have built the trust and relationship with the customer they generally don’t leave or move from your company.
• One of the elements Jason attributes to successfully innovating the financial services industry is that he was outside of it; he could see clearly what could change.
• It was when working through the financial crashes of recent history that Jason discovered how weak the banking system and currency were. This influenced his progression into working with gold in the digital world.
• It would have been easy for Glint to just be a peer-to-peer system, but Jason wanted it to be a real utility, which is why following all regulations and integrating with MasterCard was essential.
• Algorithms can deliver low-hanging fruit to you if you have a big enough audience to market to. Customer acquisition becomes more expensive the more targeted you are.

BEST MOMENTS

 “Glint is a solution for everyone…you can buy as little as 1 cent on our platform”

“Revenue per client is increasing each month, as customers' confidence increases in our platform”

“When you put the money in the bank is ceases to exist”

“I had no idea how I was going to do it at the time, but that was my apple moment”

Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets

 

Ryan Staley

Founder and CEO

Whale Boss

312-848-7443

[email protected]

www.ryanstaley.io 

 

EPISODE RESOURCES

 

ABOUT THE SHOW

How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.

This is where Scaling and Sales are made simple in 25 minutes or less.

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Chris Ronzio is the founder and CEO of Trainual, a modern business training model company. Chris is an operational genius, who grew his company in four years as a SAAS platform. Chris is also the author of ‘The Business Playbook’, a podcaster and won EY entrepreneur of the year in 2021.

Chris talks to Ryan about his operational successes, how Trainual makes sharing what you do in your business easy and how to create revenue growth through 100% inbound motion.

KEY TAKEAWAYS

• Trainual is a 100% inbound company, centering most of its marketing digitally and around organic and educational content.
• Trainual is a business playbook, it’s your modern business training model.
• It was when running his first business in high school, a video production company, that Chris started learning how businesses work.
• When Chris realised that logistics and processes were industry agnostic, it started the beginnings of Trainual.
• To scale, bandwidth, delegation and consistency are the core competencies needed.
• Trainual allows business knowledge from the bottom to the top, to be retained, regardless of staff turnover.
• Organising chaos has always been Chris’ strong suit. He can take large amounts of input at speed and then compartmentalise and prioritise to then move forward strategically. He attributes his ability to scale and grow to this strength. 
• Context, chaos and clarity are the three-step framework Chris’ used when he was consulting clients and something he still works with today.
• The abundance of opportunities in business creates chaos. This is a good thing; you just need to learn how to work with it.
• Look for themes in your feedback. This allows you to recognise the big opportunities and where to focus your energy.
• Making a product compelling was Chris’ first aim, to make it so good that the product sells itself. This, alongside creative marketing, is the core reason Trainual have been able to have revenue growth purely from inbound sales.
• Some of the creative marketing Trainual have utilised are social proof, helpful content and webinars.

BEST MOMENTS

 “It’s very product-led growth”

“The biggest challenge for business owners is getting down how they do what they do and sharing it with others”

“My mindset has always been to make incremental progress”

“I think my ninja skill is organising chaos”

“Chaos in business is a good thing”

“All that educational content starts to build trust with the consumer”

Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets

 

Ryan Staley

Founder and CEO

Whale Boss

312-848-7443

[email protected]

www.ryanstaley.io 

 

EPISODE RESOURCES

https://www.chrisronzio.com

https://trainual.com

 

ABOUT THE SHOW

How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.

This is where Scaling and Sales are made simple in 25 minutes or less.

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Ken Babcock is the co-founder and CEO of Tango, which allows users to create bespoke, flexible, and aesthetically pleasing step-by-step tutorials. Ken was a former product lead and data scientist at Uber and managed to secure the same investors as Slack! Join Ken and Ryan as they discuss Ken’s entrepreneurial journey and his tips for viral growth.

KEY TAKEAWAYS

• Referrals and influencer marketing have been two of the biggest go-to-market strategies Tango have implemented. They are a product-led growth company so casting a wide net and endorsements are key.
• An influencer's following isn’t the most important metric, a sometimes narrow, but targeted audience is more effective.
• Tango allows you to create documentation in your flow of work. As you work, Tango creates a step-by-step link in the background. It then allows you to edit all in one place.
• After working at Uber, Ken was inspired to go to Harvard business school in preparation to start his own entrepreneurial journey.
• This is where he met his co-founders for Tango and he dropped out mid-way to start Tango, a risk that paid off.
• The referral-driven elements of Tango have been really powerful for their growth.
• The pain points around documentation are mostly felt by the end user, which is why Tango focus on being a product-led company.
• Knowing that customer service teams are one of their main demographics, Ken and his team focused on influencers that work within this space.

BEST MOMENTS

 “There’s a collaborative element to Tango that brings a lot of users onto the platform”

“It’s packaging a lot of stuff that’s freely available but disparate and putting it all in one product”

“It was a culture of the best idea wins…people were really empowered to take action”

Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets

 

Ryan Staley

Founder and CEO

Whale Boss

312-848-7443

[email protected]

www.ryanstaley.io 

 

EPISODE RESOURCES

www.tango.us

https://www.linkedin.com/in/kenbabcock

ABOUT THE SHOW

How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.

This is where Scaling and Sales are made simple in 25 minutes or less.

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Founder and CEO of Allset, Justin Clegg joins Ryan in this episode. Justin had a great start in AI, he founded 3 Silicon Valley start-ups and worked at multiple fortune 500 software companies before building his newest venture, Allset. He reveals his step-by-step framework for creating a repetitive start-up flywheel of revenue growth and talks about why Allset is on track to becoming one of the fastest-growing start-ups in Utah and even the U.S.

 

KEY TAKEAWAYS

• Allset is Justin’s fourth start-up venture, they focus on building tools for communications and payments for underserved home companies
• Allset is on the trajectory to go from zero to 1 million by the end of the year!
• There are a few different go-to-market strategies Allset focus on. Number one is they rely on a strong capital-efficient sales team. Secondly, they offer demos to potential clients. Thirdly they attend many trade shows and conferences across the states and invest in digital channels to build their network.
• The pandemic saw the focus of capital moving away from Silicon Valley, this gave Allset the initial opportunity to find funding.
• Building a strong brand and having their story known alongside being an SME are all things that have helped further funding to be obtained.
• Fundraising isn’t suitable for all businesses; it doesn’t make or break a successful company.
• You must believe in what you are building, be in a large attractive market and have existing customers to attract significant fundraising.
• It’s important to remember that strings and expectations are always attached when raising capital.
• Sales is a key cornerstone of a business, and it can solve all problems in a variety of ways.
• Being surrounded by start-ups in Silicon Valley meant that Justin was immersed in possibilities, he was surrounded by unique and novel concepts that were ground-breaking.
• If you can align your vision and focus with customer pain points, that they are willing to pay you to resolve, you are on to a winning concept.
• Growth is simply about press, PR, getting the business and brand in front of the right people and of course, revenue.
• Good product-market fit means if your product was to stop then at least 40% of your customers would be disappointed or frustrated.
• Writing code, building your product, and listening to customers is critical to the beginning stages of a start-up and creating a great product market fit.

BEST MOMENTS

 “Selling software becomes a huge opportunity”

“Fundraising is not for everyone”

“For every $1 you take there are strings attached”

“[to build growth] Do things that scale and tie yourself to revenue”

“Build a good product, build something people want”

Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets

 

Ryan Staley

Founder and CEO

Whale Boss

312-848-7443

[email protected]

www.ryanstaley.io 

 

EPISODE RESOURCES

 https://www.linkedin.com/in/justindclegg

ABOUT THE SHOW

How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO’s and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpaul Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.

This is where Scaling and Sales are made simple in 25 minutes or less.

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Ryan is joined by the founder and Ceo of North America's fastest-growing automation platform, Maropost, Ross Andrew Paquette. Andrew grew Maropost from 300k revenue to 25 million in just three years as a one-man sales operation.

He talks Ryan through his framework for turning a product into a platform and how to do so whilst destroying a highly competitive market.

KEY TAKEAWAYS

•  Previously a 100% Direct Sales model, Maropost now focuses on three go-to-market strategies: Direct Sales, Free Trials, and No-Touch Model.
• Maropost started as a marketing automation solution but has since built multiple products; including commerce cloud, retail cloud as well as service cloud due to launch very soon.
• Maropost has a great reputation with its customers and growth was built largely by referrals and word of mouth.
• The market Maropost moves in is incredibly competitive due to the sheer volume of solutions. Driving more value is how they set themselves apart and is also their main growth strategy.
• When making decisions about Maropost, Ross tries to keep simplicity in mind. He tries to avoid making decisions that result in overcomplicated processes and products.
• Having one product makes it easier to manage and creates consolidation which is reflected in simplicity for your customers too.

BEST MOMENTS

 “We’ve now got this very defined path to significant amounts of revenue which is really what the industry needs the most of”

“There’s got to be a lot more value driven for the cost”

“I’m willing to sacrifice in some ways the cost, functionality and certain levels of efficiency because I get a whole slew of value from one product”

“There’s beauty in simplicity”

Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?" Grab them HERE: https://www.whalesellingsystem.com/closingsecrets

Ryan Staley

Founder and CEO

Whale Boss

312-848-7443

[email protected]

www.ryanstaley.io 

EPISODE RESOURCES

https://www.rosspaquette.com

https://www.entrepreneur.com/author/ross-andrew-paquette

ABOUT THE SHOW

How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?

Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.

This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpaul Sambhi (Founder of Magical with a previous exit to LinkedIn) and many more.

This is where Scaling and Sales are made simple in 25 minutes or less.

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Fathom is a free app that records, transcribes and highlights your calls so you can focus on the conversation. It is the only start-up to be part of the 50 zoom app launch partners yet it is number 1 on the marketplace!

 

In this episode, Ryan is joined by the founder and CEO of Fathom, Richard White. He talks about his experiences in the start-up world across the years including working with the founders of twitch and selling a start-up on eBay! He also talks all about his company Fathom and what they are doing differently, where he sees the future of tech going and why he believes there are just 10 go-to-market strategies.

To skip the Fathom waitlist simply head to the link below!

 fathom.video/pod

 

KEY TAKEAWAYS

• Fathom is focusing on a consumer model currently, where they focus on virality and b2b growth, monetisation will follow.
• Fathom is the number one zoom app on their marketplace, they are also the only start-up to be included in Zoom's 50 launch partners.
• A combination of AI and great user tools enables Fathom to allow users to keep track of what happens in their calls in real-time, highlight important moments, key things that are mentioned and so much more and it’s all free!
• With a background in computer science, Richard came into the start-up world when he bravely told the company Kiko Calendar that their product was technically good, but the design was terrible and he ended up working with them.
• Richard got to meet some great people when working with Kiko Calendar, reddit was founded in the same room as Kiko Calendar and the guys that did Kiko went on to create twitch!
• For Fathom, Richard has been able to build on his previous experience with start-ups. He was able to start building the product, and the team and raising money from day 1.
• Richard wants Fathom to remain a free service but in time will be putting up a paywall for certain features, so that when the product gets adopted on a wider scale by teams there are additional products and services they will want to use and therefore pay for.
• Growth rate, retention rate and k-factor are the key metrics Fathom have been tracking before deciding to move into the next phase of monetisation.
• K factor is essentially tracking each user at sign-up and how many sign-ups they then generate. A K factor of over 1 is considered to be viral. This is the stage Fathom is at.
• Richard designed Fathom so that everyone in the meeting could see it, as well as this following legal and consent laws/guidelines, it also is self-promotion for Fathom. Any attendee of a meeting where it is being used is a potential sign-up.
• Fathom run a points system for all users, they also run a programme for their top users. They reward their top users with gifts such as swag boxes and also equity stakes in Fathom itself!
• As a fully remote company, Richard and his team rely heavily on the apps Slack and Hubspot, they are the two apps Richard ranks the highest!
• The AI tools and models Richard is seeing in the tech space mean that things are becoming truly automated for the first time, this is where he sees the future of tech.

 

BEST MOMENTS

 “We’re human, we like seeing other humans, it really adds context to what is being said”

“There’s some % chance that any attendee at a meeting where fathom is being used, will lead to a sign up”

“All the things initially marketed as AI weren’t AI…for the first time we are starting to hit a tipping point where these things are starting to be really useful”

Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?" Grab them HERE: https://www.whalesellingsystem.com/closingsecrets

 

Ryan Staley

Founder and CEO

Whale Boss

312-848-7443

[email protected]

www.ryanstaley.io 

 

EPISODE RESOURCES

https://www.linkedin.com/in/rrwhite

fathom.video/pod

 

ABOUT THE SHOW

How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?

Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO’s and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.

This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpaul Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.

This is where Scaling and Sales are made simple in 25 minutes or less.

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets

Ryan Staley
Founder and CEO
Whale Boss
312-848-7443
[email protected]
www.ryanstaley.io 

ABOUT THE SHOW

How do you grow like a VC backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO’s and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpaul Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.

This is where Scaling and Sales are made simple in 25 minutes or less.

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Ryan is joined by Michael Brooks in this episode. Michael is both the founder and ceo of goLance, a freelancer platform that is both fully remote and staffed completely by freelancers.

Michael talks to Ryan about how they differentiate themselves from other freelancer platforms, what he has managed to build through the power of relationships, communication and trust as well as the highs and lows of having a fully remote, fully freelance team.

KEY TAKEAWAYS

• GoLance try and provide as much value as they can on places like Quora, LinkedIn and in Facebook communities, they find this is a great way to market themselves and the acquire a lot of clients and referrals this way.
• GoLance works like a recruitment agency except it’s all digital and all jobs and candidates are freelancers. They differentiate themselves from other freelancer platforms by assuring quality.
• There is a lot of cultural work attached to what goLance do, they don’t simply match jobs to freelancers, they ensure the culture fit is right as well as the experience level and communication style.
• Pricing at goLance works similar to Airbnb, they charge a flat rate of 7.9% which represents great value to both client and freelancer.
• Some freelancer platforms, such as Upwork, are very transactional and they are also strict about how communication between freelancers and companies takes place. Golance are a lot more open and transparent, they want communication to flow and take place as it should so have little restriction on what is and isn’t allowed.
• Michael isn’t frightened to turn down business or capital that he knows doesn’t work for goLance. It’s more important to him to get the right fit and work with people that align with the values and culture of goLance.
• For a 7-year old company, getting to 40 million plus revenue is exciting, but something Michael also finds incredible is the fact that some of goLance’s freelancers have earnt 7 figures with them in this time too!
• A hands-on approach to managing relationships and their freelancers is something Michael is keen to keep going at goLance. It allows them to have complete control over the process and the quality for their clients too.
• Having a human being reach out and connect with you, giving you answers you need, is so much more effective than ad-spend. Giving value on Quora and similar sites has been a winning strategy for goLance.
• When you’re in touch with your market, you can drive your business to meet their needs.
• Find a problem in your industry, look at how your competitors are addressing the problem, then look to see how you can solve it.
• Building a remote culture, especially with a fully freelance team can be a challenge but there are ways to make it easier, such as having multiple interviews with prospective freelancers and finding creative ways to make them feel part of your company.

 
BEST MOMENTS

 “Providing value is the best marketing one can do”

“No one feels hurt, everyone feels like they have a lot of value”

“We want to build relationships that last forever”

“You can drive your business by understanding the responses of your community”

“Find creative ways to create culture and give people a sense that their part of your company”

 

Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets

 

Ryan Staley

Founder and CEO

Whale Boss

312-848-7443

[email protected]

www.ryanstaley.io 

 

EPISODE RESOURCES

https://blog.golance.com/author/michael-a-brooks/

https://pr.linkedin.com/in/michaelabrooks

https://www.amazon.co.uk/REMOTE-Freelancers-Thriving-Business-Anywhere-ebook/dp/B08DM7VT5D

 

ABOUT THE SHOW

How do you grow like a VC backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO’s and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpaul Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.

This is where Scaling and Sales are made simple in 25 minutes or less.

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

David is a bestselling author and a rebranding expert, helping multiple companies transform their business all through the power of branding. He joins Ryan in this episode to share the techniques he uses, the many things he has learnt in his 40+ years of experience and talks about why simply meeting your customers’ expectations is never enough.

KEY TAKEAWAYS

• David started in the world of branding 40+ years ago. The interesting advantage he has with this wealth of experience is being able to see first hand the timeless things that have always worked.
• The fundamentals of branding don’t change but if you pay close attention you can change and pivot to leverage what will work right now.
• You shouldn’t always be tactical with branding, David goes deep into companies touchpoints to see what real problems they are having so they can recognise what to focus on.
• Very few companies do post sale branding. But it exceeds the customers experience level and creates brand loyalty.
• Everything is automated now. Think about what parts of your sales process you can humanise to give your customer a better experience.
• Great branding is often compiled of a variety of small little things, rather than something big.
• Try and anticipate your customers next need, don’t just focus on the buyer’s journey but your customers whole journey. Allowing you to create customers that come back to you time and time again.
• Just meeting a customers expectations is not enough, that is the bare minimum. Think about what you are doing that can impact a customer on a day to day basis and are if there is a way you can add an element of surprise.
• David transformed the company KnowBe4 from zero to a billion dollar ‘unicorn’ company in just 8 years through his branding techniques.
• Look at your market, look at what everyone is the space is doing and what’s expected, then find ways to go beyond that, to become remarkable and impossible to ignore.

 

BEST MOMENTS

 “Being thick skinned enough to have passionate impartiality, you’ve got to be strong enough to look objectively”

“That whole big picture look can sometimes be at the sacrifice of little things that impact everyday decisions and the customer experience”

“What more are we doing to add value of a day to day basis as well as what I call the elements of surprise”

“We’re all in the business of helping customers, prospect, to come to new conclusions and they’re not going to come to new conclusions with old information”

Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets

 

Ryan Staley

Founder and CEO

Whale Boss

312-848-7443

[email protected]

www.ryanstaley.io 

 

EPISODE RESOURCES

https://www.linkedin.com/in/davidbrier

https://www.risingabovethenoise.com

https://www.amazon.co.uk/Brand-Intervention-Steps-Transform-Have/dp/0999529706

 

ABOUT THE SHOW

How do you grow like a VC backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO’s and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpaul Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.

This is where Scaling and Sales are made simple in 25 minutes or less.

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets