This Week in Business

The Science Behind Elite Athletic Performance


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Michael Platt, Wharton Professor of Marketing, Psychology & Neuroscience, discusses his research on brain-based performance metrics, explaining how focus, confidence, and mental fatigue can be measured to improve athlete selection, training, and development, while also revealing applications for business leadership, cybersecurity, and other high-pressure professions.

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This Week in BusinessBy The Wharton School

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