Financial Advisor Marketing Podcast

The Secret Behind My Best Content Marketing Campaigns


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My track record of successful content marketing campaigns rivals anyone who specializes in helping advisors with their marketing. In fact, I don’t know if there’s anyone who has a more successful track record than myself in this niche. 

And today, I’m revealing the secret to why my content marketing campaigns have been so wildly successful. I’m not sharing this to brag, but to show you how simple it can be when you do it right. 

The problem is, 99% of financial advisors approach content marketing in the exact opposite way as I teach. That’s why your lead magnets, blogs, ads, and other forms of content marketing fall on deaf ears. 

But it doesn’t have to be this way once you listen to today’s episode. 

Show highlights include:

  • How applying the lesson from my grip strength story to your financial advice business will make 2025 your most profitable year yet (3:29) 
  • Why this specific type of lead magnet attracts higher quality leads and clients than any other type (8:58) 
  • The overlooked, yet only proven way to create high performing content that makes your prospects only want to hire you (10:08) 
  • Here’s the brutal truth about why 99% of content financial advisors create falls flat and leads to no new business (10:19) 
  • Why November, December, and January are the 3 most important months for determining how successful you’ll be (12:01) 
  • The 4-step lead magnet creation process that will help you create a wildly successful lead magnet that turns strangers into your best clients (14:09) 
  • How thinking of your marketing as an army of gatekeepers not only attracts higher quality clients, but also frees up your time without sacrificing your wealth (19:31) 

Since you listen to this podcast, I want to give you a gift: 

If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free. 

If you’re serious about making 2025 your most profitable and successful year yet, I created a new guide to help you accomplish that. It’s called 5 Marketing Moves Financial Advisors Should Make In 2025 and you can get it for free at https://TheAdvisorCoach.com/moves

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Financial Advisor Marketing PodcastBy James Pollard

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