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What if the secret to scaling your MSP wasn't tech—but customer experience?

In this episode record at Pax8 Beyond, Justin Esgar, CEO of Virtua Consulting, drops a truth bomb: most MSPs fail at the one thing that matters most—hospitality. From spilled milk baby onesies to handwritten birthday cards, Justin walks us through how he's turning CX into a competitive advantage.

✅ Why Justin made “Unreasonable Hospitality” mandatory reading for his team
✅ How your P&L reveals budget for WOW moments
✅ Why zero-touch onboarding is killing your client experience
✅ The $0 gesture that makes you better than 70% of MSPs
✅ CX lessons MSPs must steal from Michelin-star restaurants

👉 CONNECT MORE WITH:
Damien: https://www.linkedin.com/in/dstevens
Justin: https://www.linkedin.com/in/justinesgar/

📺 Watch on YT: https://www.youtube.com/@mspmindset