What’s really holding your group classes back? (Spoiler: It’s not your curriculum.)

In this episode of Music Lessons and Marketing, Dave peels back the curtain on what makes group classes truly thrive—and why some music schools struggle to fill even one class while others build scalable, high-impact programs that run like clockwork.

Whether you're wrestling with DIY curriculum or considering a license program like Kidzrock or Piano Jam, this conversation will help you clarify your next move.

Listen to learn:

• The hidden cost of building your own group program from scratch

• How belief, not curriculum, drives parent buy-in and enrollment

• Why most DIY programs stall after the first few signups

• How licensed programs can unlock faster growth (without hiring unicorn teachers)

• What parents really want—and how to position group classes as the premium choice

• Why great marketing (not great music) is the real enrollment engine

If you’re stuck, overwhelmed, or wondering if group classes are really worth it… this episode is for you.

 

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