Can I go on a rant for a minute?

If you're looking to start a business, you will never have everything lined up or figured out perfectly before you launch.

Never.

And this is true for one simple reason: things change. Constantly!

The secret then to creating a lasting profitable brand is to two fold: start now and evolve later.

Both verbs (start and evolve) are crucial. Let me give you some examples that will drive this home.