On this powerful episode of The Abundant Coach, host Lauren Brollier Newton sits down with Brian Proctor, son of the iconic coach Bob Proctor. Brian opens up about his journey alongside his father, their shared path in personal development, and his own deep-seated commitment to transformation. From pioneering email marketing in the early 2000s to publishing impactful books, Brian discusses the principles that drive lasting success and how to stay connected to purpose when building a coaching business.

Brian’s story isn’t just about legacy—it’s about learning to be yourself in a field full of big personalities. Together, he and Lauren explore:

• How to maintain authenticity when living up to a legacy
• The essential role of “psychic income” in a coaching business
• Practical insights on email marketing then and now
• Finding the balance between business growth and long-lasting client relationships
• Key teachings on personal growth and transformation passed down by his father, Bob Proctor

Join Lauren and Brian for a conversation that blends practical wisdom with deep inspiration—perfect for coaches, aspiring coaches, or anyone who wants to build a legacy of purpose-driven work.

Legacy and Authenticity in Coaching

One of the most compelling parts of the conversation centers on the importance of authenticity in building a lasting legacy. Brian recalls his father’s simple yet powerful philosophy: to make everyone feel important. This principle, which he has adopted as his own, guided him as he pioneered the early days of email marketing by offering genuine value to his audience. Rather than focusing on sales, Brian sent inspirational quotes and stories, nurturing a loyal following long before digital marketing became a mainstream tool. Today, he emphasizes that authenticity and value-first connection are crucial to success, especially in an increasingly digital world.

Living a Legacy

As the conversation wraps up, Lauren and Brian reflect on the legacy of their shared mentors, like Bob Proctor and Mary Morrissey. They agree that creating a legacy requires more than just teaching principles—it demands living them. Brian shares that, for those called to help others, the journey may require patience, resilience, and an unwavering belief in one’s mission.

Brian’s episode is both inspirational and actionable, offering coaches timeless wisdom on the power of authenticity, genuine impact, and building a legacy that goes beyond immediate business success.

Key Takeaways

• Building a legacy means focusing on long-term relationships and genuine impact.
• Start with simple acts that add value to others’ lives to create a positive, lasting impression.
• Resilience and patience are essential when building a business and a personal mission.
• Trust the process: Delivering value leads to growth and a stronger connection with your audience.
• Success in coaching means living the principles you teach, consistently and authentically.

Ready to Build Your Dream Coaching Business? 

Join Lauren in The Life Coach Accelerator—a free, 5-day challenge designed to help you start and grow your life coaching business with confidence. In this challenge, you’ll discover how to create a business that aligns with your purpose, gain the motivation to succeed, overcome common obstacles, and attract clients you’re truly meant to serve. Sign up today and begin your transformational journey!

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