In this episode, Danny Leibrandt interviews Gyi Tsakalakis, a local marketing expert and founder of AttorneySync. They discuss Gyi's journey from being a trial lawyer to establishing a successful digital marketing agency for attorneys. The conversation covers the challenges of starting a business, the importance of industry expertise, effective local marketing strategies, the role of reviews, and the impact of AI on marketing. Gyi shares insights on improving conversion rates, client engagement, and setting realistic goals. The episode concludes with Gyi's vision for the future of AttorneySync and key lessons learned in business.Key Takeaways:- Gyi Tsakalakis transitioned from a trial lawyer to a marketing expert.- The early days of AttorneySync were filled with challenges.- Industry expertise is crucial for success in marketing.- Local partnerships and community engagement are key to local marketing.- Reviews significantly impact business success and visibility.- Understanding client needs is essential for effective marketing strategies.- Setting clear goals and expectations is vital for agency-client relationships.- AI is changing the landscape of marketing and search.- The onboarding process is critical for establishing client relationships.- Continuous communication and data sharing enhance client satisfaction.Gyi Tsakalakis, Founder of AttorneySync:LinkedIn: https://www.linkedin.com/in/gyitsakalakis/Instagram: https://www.instagram.com/gyitsakalakis/Facebook: https://www.facebook.com/gyitsakalakis/Lunch Hour Legal Marketing: https://youtube.com/@lhlm AttorneySync: https://www.attorneysync.com/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ The Local Marketeer Platforms:YouTube: https://www.youtube.com/@LocalMarketeer/ Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters:00:00 Introduction to Gyi Tsakalakis08:45 Local Marketing Strategies and Partnerships14:32 Improving Conversion Rates for Law Firms19:14 The Importance of Data Sharing25:14 Communication Strategies for Agencies30:18 Identifying Business Bottlenecks36:53 The Future of Search and AI43:06 The Role of Video and Social Media50:33 Importance of Proximity in Local SEO57:17 Agency Growth and Future PlansAre you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery#localmarketing #digitalmarketing #attorneymarketing #SEO #GoogleBusinessProfile #reviews #legalmarketing #localseo