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On this episode of Going Public with Ross Mandell, Ross sits down with Sarah Boyd, Co-CEO and CRO of The Digital Dept., a top-tier influencer marketing and talent management agency representing some of the most sought-after creators in the industry. With an impressive career that spans fashion PR, celebrity talent management, and brand strategy, Sarah has been dubbed the ultimate “dot connector” — bringing together global influencers, major brands, and industry leaders to create powerhouse collaborations.

From launching SIMPLY in 2012, a fashion and beauty conference series that attracted tens of thousands across cities like LA, NYC, Chicago, and Dubai, to managing A-list influencers such as Alessandra Ambrosio, Olivia Culpo, Julianne Hough, and Jana Kramer, Sarah’s ability to spot trends and build connections has kept her ahead of the curve in the fast-evolving creator economy.

Highlights from This Episode:

* From Fashion PR to Founder — How Sarah transitioned from the fashion PR world to launching her own company, SIMPLY, and making it a global success.

* Managing A-List Influencers — Behind the scenes of working with celebrity clients like Alessandra Ambrosio and Olivia Culpo.

* The Rise of The Digital Dept. — How the merger of Socialyte and Be Social created one of the most powerful influencer marketing firms in the industry.

* Acquisitions & Growth — Insights into the acquisitions by Socialyte and Dolphin Entertainment that propelled her career forward.

* The Future of Influencer Marketing — Sarah’s predictions for where the creator economy is headed and how brands can adapt.

Why You Should Listen

Whether you’re a content creator, entrepreneur, or brand strategist, Sarah Boyd’s story offers invaluable insight into building a career at the intersection of influence, branding, and innovation. Her journey from fashion PR to leading one of the most influential agencies in entertainment is a masterclass in networking, adaptability, and seizing opportunities in the digital age.

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