The Self Publishing Show

ConvertKit is an example of a niche focused business. And the focus is authors and bloggers. Nathan Barry was (and still is) running a very successful self publishing business of his own and found that the majority of his sales came through promotions he made to his mailing list. But he began to have problems. […]

Self-Publishing is what we're all about here at SPF. And that's because it often makes more sense than traditional publishing. In fact, self-publishing is very much a response to the limitations of traditional publishing. Today's guest, Barbara Freethy, was already an established traditionally published author when she dipped her toe into the self publishing waters […]

You can't approach an advertising campaign haphazardly. That's one of the main lessons learned in this conversation with Depesh Mandalia. Depesh is a successful social media marketer and advertiser and has boosted the popularity of a children's book project through his use of Facebook Ads and other social marketing. In this episode, Depesh shares some […]

Daily word count is one of the metrics many authors track to ensure they are moving toward completion of their projects. One of the struggles is increasing that word count to get more work done, but doing so in a way that doesn't sacrifice quality for quantity. Today's guest has discovered a way to do […]

Social Media Ads are a big focus of our work here at the Self Publishing Formula simply because the days when you could organically drive traffic to your website and book sales pages through normal social media interaction are gone. That's not only because social media is becoming more and more crowded but also because […]

Indie authors have long taken pride in their ability to use the tools at their disposal to create works of fiction and nonfiction that easily rival the quality and appeal of those published through the traditional channels. But using the traditional PR (public relations) channels has been a bit of an enigma to this point […]

When you're able to get your non-fiction book or area of knowledge put into an online course you'll have plenty of options when it comes to organizing that course for online consumption. And when you do, it's important that you find a platform that serves you as a partner, not just in a business relationship. […]

This episode of The Self Publishing Formula is part two of a three part series about using non-fiction writing to establish revenue through online courses. Give some time to this episode and you'll see the common sense and not-so-difficult way you can turn your knowledge and expertise into an online course that generates income for […]

Much of the Self Publishing Formula audience is engaged in writing fiction. But there are distinct advantages to learning how to write and distribute non-fiction works. To investigate and expose these opportunities we're starting off today with the first of a 3-part series that focuses on how to write and leverage non-fiction for the purpose […]

It's an amazing thing when you realize that you might be able to write a stellar novel, full of excellent scenes and powerful characters, but when it comes to writing a blurb to put on Amazon and other online retailers, it feels like pulling teeth to do it well. It requires a different set of […]